IDAG GmbH

What IDAG GmbH does

IDAG GmbH (Institut für präventive Diagnostik, Aktivitäts- und Gesundheitsförderung), headquartered in Karlsruhe, Germany, is a privately held B2B consulting and services firm that has been operational since 1990, when it was founded out of a university research group. The company delivers Betriebliches Gesundheitsmanagement (BGM) — corporate occupational health management — to small, medium, and large enterprises across Germany, organizing its offering into five service modules: strategic consulting and process accompaniment, analysis and quality assurance (including GB Psyche psychosocial risk assessments), health-promotion measures (health days, screenings, workshops, courses, workplace and online programs), in-house training and qualification (including IHK-certified 'Gesundheitsmanager'), and exclusive implementation of the Comau MATE exoskeleton via its BGPM Forum partnership. The portfolio is grounded in standardized diagnostic instruments — Fitness-Basis-Test, MediMouse/mobee spine, Stress Pilot Pro (RSA/HRV), cardioscan, TANITA PRO body composition, and ABI-Test — and is delivered through a dedicated-account-manager model with both on-site and digital channels.

The business model is professional-services driven with custom enterprise pricing, multi-year contracts, and a meaningful portion of revenue de-risked by statutory health insurance subsidy schemes (gesetzliche Krankenkassen) that co-fund client BGM measures. Distribution is direct B2B through field sales and dedicated account managers, supplemented by digital delivery and referral flows from health insurance partners and the BBGM professional association. The firm reportedly serves 100+ corporate clients with long-tenured logos including EnBW, ZF Friedrichshafen, L'Oréal Deutschland (since 2011), Sparkasse Karlsruhe, R+V Versicherung, ADAC Nordbaden (since 2011), AOK, KIT, Jenapharm, EDEKA Südwest, L-Bank, and the Justizministerium Baden-Württemberg, spanning energy, automotive, banking, insurance, retail, public sector, and manufacturing.

The company is led by two managing directors, Dr. Patrick Anstett and Dr. Pascal Senn, alongside a small named team (seven core staff in total). It holds no subsidiaries, has no parent company, has undertaken no funding rounds or M&A, and operates a single headquarters in Karlsruhe without international offices. It is member of BBGM (since January 2019) and certified Top Brand Corporate Health 2026 by EUPD Research.

Name

IDAG GmbH

Legal name

IDAG GmbH, Institut für präventive Diagnostik, Aktivitäts- und Gesundheitsförderung

Website

https://idag-gmbh.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

IDAG GmbH is a Karlsruhe-based B2B consulting firm providing strategic Betriebliches Gesundheitsmanagement (BGM) services, health screenings, in-house training, and exclusive Comau MATE exoskeleton implementation to over 100 enterprises across Germany.

Ownership category

akta.pro rank

Product category

Corporate Health Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

EHS Auditing, Inspections & Assurance (BPAHAJAG)

Keywords

• Corporate health management
• Occupational health consulting
• Workplace wellness programs
• Ergonomic exoskeleton implementation
• Health screening services

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. BGM Consulting and Process Accompaniment: Strategic consulting services for building and developing BGM systems in companies, including baseline modules, needs assessment, and strategy development. Delivered as professional services to enterprises nationwide.
2. Health Promotion Measures: Health days, health screenings, workshops, lectures, health courses, workplace programs, and online offerings. Delivered both on-site and digitally, with many services eligible for funding through statutory health insurance companies.
3. Training and Qualification: In-house seminars and qualification programs for executives, BGM managers, health multipliers, and apprentices. Includes IHK-certified 'Gesundheitsmanager' programs.
4. Exoskeleton Implementation Services: Exclusive partner services for MATE exoskeleton selection, implementation, and training processes.
5. BGM Certification Support: Support services for companies pursuing BGM certification, with DQS GmbH as a strong partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

IDAG GmbH provides strategic consulting and operational implementation services for corporate health management (Betriebliches Gesundheitsmanagement, BGM) at companies in Germany. Its offering covers process consulting, health analyses and quality assurance, health-promoting measures (screening, prevention, ergonomics, exoskeleton implementation), training/qualification of company employees, and online health formats, delivered both on-site at client locations and digitally.

Product overview

IDAG GmbH offers a comprehensive portfolio of corporate health management (BGM) services rather than a single software product. The core offerings include five integrated service modules: (1) Beratung und Prozessbegleitung for strategic BGM consulting and certification support; (2) Analysen und Qualitätssicherung for psychosocial risk assessments and employee surveys; (3) Maßnahmen zur Gesundheitsförderung encompassing health days, Gesundheitschecks/Gesundheitsscreenings, workshops, courses, workplace programs, and Online-Angebote; (4) Weiterbildung und Qualifikation providing in-house seminars for executives, BGM managers, health multipliers, and apprentices; and (5) Implementierung von Exoskeletten for ergonomic workplace solutions using Comau MATE technology. The diagnostic Gesundheitschecks/Gesundheitsscreenings component includes fitness tests, stress measurements, body composition analysis, and cardiovascular assessments. All services are science-based and customizable to client needs, delivered both on-site and digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• BGM Analysen und Qualitätssicherung Health analyses, evaluation studies and quality assurance for occupational health management, including evaluation of existing BGM structures and effectiveness measurement of implemented health measures.

Quantifiable outcome

• Exoskeleton reduces shoulder muscle strain by up to 50%
• +2 more outcomes

Named customers14 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• BBGM – Bundesverband Betriebliches Gesundheitsmanagement e.V.coreStrategic or Co-development PartnerIDAG GmbH is a member since January 2019. BBGM is an independent professional association for corporate health management that provides orientation, qualification, and professional exchange for internal occupational health professionals and external actors. The association contributes to the further development and professionalization of the field and develops standards in corporate health management.
• DQS GmbHcoreImplementation/ SI/ Consulting PartnerStrong partner for BGM certification processes. DQS provides certification services and IDAG offers consulting and support for companies pursuing BGM certification, helping clients differentiate themselves as attractive employers.
• IHK Bildungszentrum KarlsruhemajorStrategic or Co-development PartnerCooperation partner for education and training programs, including the IHK-certified 'Gesundheitsmanager' qualification program. IDAG contributes content expertise while IHK provides certification infrastructure.
• KIT – Karlsruher Institut für TechnologiemajorStrategic or Co-development PartnerKnowledge transfer partner for corporate health management research and expertise. The partnership connects academic knowledge with practical BGM implementation.
• BGPM ForumcoreStrategic or Co-development PartnerExclusive partnership for exoskeleton implementation. IDAG shares responsibility for training and implementation processes for the Comau MATE exoskeleton system, providing specialized ergonomic support services.
• ComaucoreTechnology or IntegrationGlobal automation company and manufacturer of the MATE exoskeleton (Muscular Aiding Tech Exoskeleton). IDAG is exclusive partner for Germany for exoskeleton implementation and training services.
• Rau ArbeitsschutzminorImplementation/ SI/ Consulting PartnerOccupational safety partner providing complementary workplace safety expertise.
• Statutory Health Insurance Companies (AOK, Techniker, etc.)coreGTM or Marketing PartnerMany IDAG services can be financially supported through statutory health insurance companies. Cooperation with health insurers enables clients to access funding for BGM measures and provides referral opportunities through joint health initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TÜV Rheinland i-sec GmbH: Global testing, inspection and certification group with a sizable workplace health and management systems practice in Germany. Competes with IDAG on ISO 45001-aligned BGM certification support and broader occupational health consulting.
• Aon Hewitt GmbH: Global HR and risk consultancy with a German practice offering employee wellbeing, BGM, and health benefits consulting. Competes for the largest enterprise BGM mandates that IDAG also targets, with materially greater scale and global brand.
• Mercer Deutschland GmbH: Global HR and health benefits consultancy with a German workforce-health practice. Overlaps with IDAG on enterprise wellbeing strategy and benefits consulting, but competes from a much broader total-rewards platform.
• Kienbaum Consultants International GmbH: Established German HR and management consulting firm with executive health and organizational development offerings. Competes with IDAG on leadership health training and HR-side wellness consulting, though from a broader HR mandate perspective.
• B.A.D. Gesundheitsvorsorge und Sicherheitstechnik GmbH: Large German occupational health and safety services provider offering BGM, occupational medicine, and workplace safety consulting. Broader portfolio and scale than IDAG, but overlaps materially on BGM consulting and psychosocial risk assessments for enterprise clients.
• DEKRA Automobil GmbH: Major German TIC and workforce safety services group offering occupational health, safety management, and BGM-related consulting. Significantly larger and more diversified than IDAG, but competes for similar enterprise BGM and certification mandates.

Regional players

• BGW (Berufsgenossenschaft für Gesundheitsdienst und Wohlfahrtspflege): German statutory accident insurance institution that funds and shapes BGM offerings for the healthcare and welfare sector. Functions partly as a partner/funding source for IDAG but also runs its own BGM consulting services for member employers in its sector, creating partial overlap with IDAG's customer base.

Direct peers

• ias AG (Institut für Arbeits- und Sozialhygiene): One of Germany's largest pure-play BGM and occupational health consulting firms. Directly comparable to IDAG on the same service stack — BGM consulting, psychological risk assessments, health days, and screenings — and competes head-to-head for German Mittelstand BGM mandates.
• Health & Prevention GmbH (hpg): German corporate health management and prevention provider offering BGM consulting, screening services, and digital health platforms. Directly comparable in service mix and target segment (KMU and large enterprise), with a stronger digital platform overlay.

Emerging players

• Ottobock SE & Co. KGaA: Global exoskeleton and wearable ergonomics company that competes with Comau (IDAG's exclusive partner) in the industrial exoskeleton market. Relevant because the exoskeleton service line is a key differentiator for IDAG and any competitive shift in this category directly affects IDAG's growth thesis.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/idag.gmbh
• LinkedInlinkedin.com/company/idag-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDAG GmbH