CBS2 Boise
CBS2 Boise (KBOI-TV) is a CBS-affiliated local broadcast television station owned by Sinclair Broadcast Group, serving the Boise, Idaho metropolitan area and Treasure Valley with local news, weather, sports, and breaking news content via broadcast, cable, satellite, web, and mobile platforms.
- Company typePrivate
- Founded-
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CBS2 Boise does
CBS2 Boise (KBOI-TV) is a local broadcast television station and CBS network affiliate serving the Boise, Idaho metropolitan area and the broader Treasure Valley region, including Southwest Idaho. The station is owned and operated by Sinclair Broadcast Group, a publicly traded media conglomerate listed on NASDAQ under ticker SBGI, and is headquartered in Boise. CBS2 Boise distributes content through over-the-air broadcast transmission, cable television carriage (including Sparklight), satellite services (DirecTV, Dish Network), a responsive website (IdahoNews.com), and mobile applications for iOS and Android (CBS 2 Idaho Mobile News App).
The station's product portfolio is centered on local news, weather forecasting, sports coverage, and breaking news alerts tailored to Treasure Valley communities, with particular focus on local sports teams including Boise State Broncos, Athletic Club Boise, and the Boise Hawks. Content spans local government reporting, investigative journalism, community events, wildfire coverage, and syndicated national CBS programming. The station maintains an active presence on Facebook, Twitter/X, Instagram, and YouTube, and distributes email newsletters for breaking news alerts.
The business model is primarily advertising-based. CBS2 Boise generates revenue through the sale of television advertising slots, including local news commercials, sponsored content segments, and programmatic advertising placements across its broadcast and digital platforms. Advertising pricing is quote-based, varying by time slot, program context, audience reach, and campaign duration. The station employs 27 people and operates as part of Sinclair Broadcast Group's larger portfolio of owned-and-operated local stations across the United States.
CBS2 Boise firmographics
Firmographics- Name
- CBS2 Boise
- Legal name
- Sinclair Broadcast Group (KBOI-TV)
- Website
- https://idahonews.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CBS2 Boise (KBOI-TV) is a CBS-affiliated local broadcast television station owned by Sinclair Broadcast Group, serving the Boise, Idaho metropolitan area and Treasure Valley with local news, weather, sports, and breaking news content via broadcast, cable, satellite, web, and mobile platforms.
- Ownership category
- akta.pro rank
CBS2 Boise industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where CBS2 Boise is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CBS2 Boise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: CBS2 Boise generates revenue primarily through the sale of television advertising slots, including local news commercials, sponsored content segments, and programmatic advertising placements across its broadcast and digital platforms.
Distribution channels4 records
Marketing channels7 records
CBS2 Boise product offering
Product offeringCore offering
CBS2 Boise (KBOI-TV) is a local CBS-affiliated broadcast television station that produces and distributes local news, weather, sports, breaking news alerts, and entertainment programming to viewers in the Boise, Idaho metropolitan area and surrounding Treasure Valley. The station monetizes its audience primarily through the sale of television advertising and sponsored content across its broadcast signal and digital platforms, including its website (IdahoNews.com) and mobile applications for iOS and Android.
Product overview
CBS2 Boise (KBOI-TV) is a local broadcast television station operating as part of the Sinclair Broadcast Group. The station operates as a single unified local news product, delivering content primarily through its broadcast television channel and digital platforms including a responsive website (IdahoNews.com) and mobile applications for iOS and Android. The product portfolio encompasses local news broadcasting, weather forecasting services, sports coverage, and lifestyle/entertainment features targeting the Boise, Idaho metropolitan area and surrounding Treasure Valley communities.
Differentiator
Problem solved
Functional benefit
Products and services
- CBS 2 Idaho Mobile News App A mobile news application available on iOS App Store and Google Play Store that delivers local Boise news, weather updates, sports coverage, and breaking news alerts to users on mobile devices. Targeted at Boise and Treasure Valley residents who consume news on-the-go.
- IdahoNews.com The station's primary digital news platform providing local Boise news, weather forecasts, sports coverage, entertainment content, and on-demand video to web visitors. Targeted at Treasure Valley residents seeking digital access to local news beyond broadcast television.
- KBOI-TV Broadcast Signal Free over-the-air broadcast television channel (KBOI-TV) carrying CBS network programming and locally produced news, weather, sports, and entertainment content for viewers in the Boise metropolitan area and surrounding Treasure Valley. Targeted at local TV viewers across the region.
Companies that use CBS2 Boise
Customer profileSegments1 record
Ideal customer profiles2 records
CBS2 Boise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CBS2 Boise partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
CBS2 Boise competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
CBS2 Boise social profiles
Digital presenceCBS2 Boise financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBS2 Boise leadership team
Management profileNumber of profiles
CBS2 Boise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBS2 Boise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBS2 Boise
What does CBS2 Boise do?
CBS2 Boise (KBOI-TV) is a local CBS-affiliated broadcast television station that produces and distributes local news, weather, sports, breaking news alerts, and entertainment programming to viewers in the Boise, Idaho metropolitan area and surrounding Treasure Valley. The station monetizes its audience primarily through the sale of television advertising and sponsored content across its broadcast signal and digital platforms, including its website (IdahoNews.com) and mobile applications for iOS and Android.
Is CBS2 Boise a public or private company?
CBS2 Boise is a private company. It is classified as corporate owned and is currently operating.
When was CBS2 Boise founded?
CBS2 Boise was founded in -1. It employs 11 to 50 people.
Where is CBS2 Boise based?
CBS2 Boise is headquartered in Boise, United States, in the North America region.
How does CBS2 Boise make money?
One revenue line is on record: television Advertising.
Does CBS2 Boise have an API?
No public API is recorded for CBS2 Boise.
What industry is CBS2 Boise in?
CBS2 Boise's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.