CBS2 Boise

Local Broadcast Televisionidahonews.com

CBS2 Boise (KBOI-TV) is a CBS-affiliated local broadcast television station owned by Sinclair Broadcast Group, serving the Boise, Idaho metropolitan area and Treasure Valley with local news, weather, sports, and breaking news content via broadcast, cable, satellite, web, and mobile platforms.

Company typePrivate
Founded-
HeadquartersBoise, United States
Headcount11–50
GTM typeB2C
OfferingServices

What CBS2 Boise does

CBS2 Boise (KBOI-TV) is a local broadcast television station and CBS network affiliate serving the Boise, Idaho metropolitan area and the broader Treasure Valley region, including Southwest Idaho. The station is owned and operated by Sinclair Broadcast Group, a publicly traded media conglomerate listed on NASDAQ under ticker SBGI, and is headquartered in Boise. CBS2 Boise distributes content through over-the-air broadcast transmission, cable television carriage (including Sparklight), satellite services (DirecTV, Dish Network), a responsive website (IdahoNews.com), and mobile applications for iOS and Android (CBS 2 Idaho Mobile News App).

The station's product portfolio is centered on local news, weather forecasting, sports coverage, and breaking news alerts tailored to Treasure Valley communities, with particular focus on local sports teams including Boise State Broncos, Athletic Club Boise, and the Boise Hawks. Content spans local government reporting, investigative journalism, community events, wildfire coverage, and syndicated national CBS programming. The station maintains an active presence on Facebook, Twitter/X, Instagram, and YouTube, and distributes email newsletters for breaking news alerts.

The business model is primarily advertising-based. CBS2 Boise generates revenue through the sale of television advertising slots, including local news commercials, sponsored content segments, and programmatic advertising placements across its broadcast and digital platforms. Advertising pricing is quote-based, varying by time slot, program context, audience reach, and campaign duration. The station employs 27 people and operates as part of Sinclair Broadcast Group's larger portfolio of owned-and-operated local stations across the United States.

CBS2 Boise firmographics

Firmographics

Name: CBS2 Boise
Legal name: Sinclair Broadcast Group (KBOI-TV)
Website: https://idahonews.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: CBS2 Boise (KBOI-TV) is a CBS-affiliated local broadcast television station owned by Sinclair Broadcast Group, serving the Boise, Idaho metropolitan area and Treasure Valley with local news, weather, sports, and breaking news content via broadcast, cable, satellite, web, and mobile platforms.
Ownership category
akta.pro rank

CBS2 Boise industry classification

Industry

Product category: Local Broadcast Television
NAICS: Television Broadcasting Stations (516120)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
akta.pro secondary industry: Local News & Weather Stations (MPABACAJ)

Keywords

Local broadcast television
Television advertising
Local news coverage
Weather and sports broadcasting
Digital news platform

Where CBS2 Boise is headquartered

Location

Headquarters

HQ city: Boise
HQ country: United States
HQ region: North America

Offices1 record

Markets served

CBS2 Boise business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Television Advertising: CBS2 Boise generates revenue primarily through the sale of television advertising slots, including local news commercials, sponsored content segments, and programmatic advertising placements across its broadcast and digital platforms.

Distribution channels4 records

Marketing channels7 records

CBS2 Boise product offering

Product offering

Core offering

CBS2 Boise (KBOI-TV) is a local CBS-affiliated broadcast television station that produces and distributes local news, weather, sports, breaking news alerts, and entertainment programming to viewers in the Boise, Idaho metropolitan area and surrounding Treasure Valley. The station monetizes its audience primarily through the sale of television advertising and sponsored content across its broadcast signal and digital platforms, including its website (IdahoNews.com) and mobile applications for iOS and Android.

Product overview

CBS2 Boise (KBOI-TV) is a local broadcast television station operating as part of the Sinclair Broadcast Group. The station operates as a single unified local news product, delivering content primarily through its broadcast television channel and digital platforms including a responsive website (IdahoNews.com) and mobile applications for iOS and Android. The product portfolio encompasses local news broadcasting, weather forecasting services, sports coverage, and lifestyle/entertainment features targeting the Boise, Idaho metropolitan area and surrounding Treasure Valley communities.

Differentiator

Problem solved

Functional benefit

Products and services

CBS 2 Idaho Mobile News App A mobile news application available on iOS App Store and Google Play Store that delivers local Boise news, weather updates, sports coverage, and breaking news alerts to users on mobile devices. Targeted at Boise and Treasure Valley residents who consume news on-the-go.
IdahoNews.com The station's primary digital news platform providing local Boise news, weather forecasts, sports coverage, entertainment content, and on-demand video to web visitors. Targeted at Treasure Valley residents seeking digital access to local news beyond broadcast television.
KBOI-TV Broadcast Signal Free over-the-air broadcast television channel (KBOI-TV) carrying CBS network programming and locally produced news, weather, sports, and entertainment content for viewers in the Boise metropolitan area and surrounding Treasure Valley. Targeted at local TV viewers across the region.

Companies that use CBS2 Boise

Customer profile

Segments1 record

Ideal customer profiles2 records

CBS2 Boise technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

CBS2 Boise partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights3 records

CBS2 Boise competitors and assessment

Company assessment

Market position

Strengths1 record

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

CBS2 Boise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CBS2 Boise leadership team

Management profile

Number of profiles

CBS2 Boise funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CBS2 Boise M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBS2 Boise

What does CBS2 Boise do?

Is CBS2 Boise a public or private company?

CBS2 Boise is a private company. It is classified as corporate owned and is currently operating.

When was CBS2 Boise founded?

CBS2 Boise was founded in -1. It employs 11 to 50 people.

Where is CBS2 Boise based?

CBS2 Boise is headquartered in Boise, United States, in the North America region.

How does CBS2 Boise make money?

One revenue line is on record: television Advertising.

Does CBS2 Boise have an API?

No public API is recorded for CBS2 Boise.

What industry is CBS2 Boise in?

CBS2 Boise's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.