Idaho Real Estate School

What Idaho Real Estate School does

Idaho Real Estate School is a privately-held, Idaho-based educational institution that delivers state-approved pre-license education, continuing education (CE), and broker licensing courses for the Idaho real estate market. The school operates from a single headquarters in Boise and offers tiered pre-license agent packages (Required Only, Standard, Value, Premium) at $599-$899, delivering the mandated 90 hours of pre-licensing instruction (Modules 1 and 2). It also sells CE renewal packages ($89-$129), CORE classes for license-cycle compliance, a four-course broker package ($1,800-$1,922), standalone exam prep products, and a proprietary bookstore of textbooks and study guides authored or curated by its instructors.

The underlying technology consists of a standard online learning management system supporting three delivery modalities: in-person instruction at the Boise classroom, live Zoom sessions, and asynchronous self-paced online courses. The platform includes video lectures, interactive quizzes, practice exams, and progress tracking. The school's competitive positioning is built on its self-claimed status as Idaho's oldest and largest real estate school, experienced senior instructors, an exam pass guarantee (covering the second Pearson Vue attempt), and post-license package inclusion in the Premium tier.

The business model is direct-to-consumer and transactional, with one-time fees per course across three customer segments: aspiring agents (pre-license), currently licensed agents (CE renewals), and experienced agents pursuing broker certification. Marketing relies on organic search, an educational blog, Facebook, and Instagram, with the website idahorealestateschool.com as the primary conversion point. The school currently runs promotional pricing of up to 25% off pre-license courses plus an additional $30 off with code EXTRA30, and offers a $100 discount for active service members and veterans.

Name

Idaho Real Estate School

Legal name

Idaho Real Estate School

Website

https://idahorealestateschool.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Idaho Real Estate School is a privately-held, Boise-based educational institution that delivers state-approved pre-license, continuing education, and broker licensing courses for the Idaho real estate market, serving aspiring agents, licensed agents, and brokers.

Ownership category

akta.pro rank

Product category

Real Estate Licensing Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAI

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYEDANAIAH

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDABALAW

Real Estate & Property Services

Education/Corporate Training & Professional Development/Industry-Specific Professional Training (e.g., Healthcare, Manufacturing, Construction)

SECONDARYEDAAAEAD

Professional & Applied Skills Noncredit Certificates (Non-licensure)

Education/Adult & Continuing Education/Continuing Education (Noncredit) & Lifelong Learning Programs

Keywords

• Real estate education
• Pre-license courses
• Continuing education
• Real estate licensing
• Exam preparation

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pre-License Course Sales: One-time fees for 90-hour pre-license salesperson courses sold in tiered packages (Required Only, Standard, Value, Premium) ranging from $599 to $899. Includes Modules 1 and 2.
2. Continuing Education Courses: One-time fees for CE courses including renewal packages ($89-$129), CORE classes ($39-$69), and individual courses.
3. Broker License Courses: Package deal for 4 broker courses totaling $1,800-$1,921.80, plus individual course sales.
4. Bookstore/Study Materials: Sales of textbooks, exam prep guides, and reference materials ranging from $9.95 to $75.00.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Idaho Real Estate School delivers state-approved 90-hour pre-license education (Modules 1 and 2) for aspiring Idaho real estate agents, continuing education (CE) renewal packages, broker licensing courses, and exam preparation for the Pearson Vue national and Idaho state exams. Courses are offered through in-person classroom, live Zoom, and online self-paced formats, supplemented by a bookstore of Idaho-specific textbooks and study guides.

Product overview

Idaho Real Estate School offers a comprehensive suite of real estate education products structured in a tiered package architecture. The core offerings are pre-license agent courses (M1001/M2001) available in four tiers: Required Courses Only ($599), Standard ($699), Value ($799), and Premium ($899), all delivering 90 hours of Idaho Pre-Licensing education through two 45-hour modules. The school provides continuing education products including renewal packages (19-hour and 12-hour), CORE classes for license cycle requirements, and post-license courses. Broker education products include a 4 Broker Courses Package and individual courses (Brokerage Management, Real Estate Law, Real Estate Valuation & Analysis, Broker Finance). Exam preparation products include National Exam Prep Course, Idaho Exam Prep Course, and bundled exam prep offerings. The product portfolio is complemented by a bookstore offering textbooks and exam guides including the Idaho Real Estate Handbook, A Guide to Passing the Idaho Real Estate Exam, and Mastering Real Estate Principles. Courses are delivered through in-person, Zoom, and online self-paced formats.

Differentiator

Problem solved

Functional benefit

Products and services

• M1001 / M2001 Pre-License Agent Course

Quantifiable outcome

• 90 hours of Idaho Pre-Licensing education required for salesperson license
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The CE Shop: Major online provider of real estate pre-license and continuing education courses approved in dozens of states including Idaho. Directly competes with IRES on price and convenience for both new agents and CE renewals.
• Allied Real Estate Schools: Long-standing online real estate school offering pre-license and CE in multiple states. Comparable to IRES as a multi-state approved education provider.
• Colibri Real Estate: One of the largest online real estate education providers in the US, offering pre-license and CE courses in multiple states. Direct competitor to IRES for both aspiring agents and license-renewing professionals.
• Real Estate Express: Kaplan-owned online real estate school offering pre-license courses across many states. Direct competitor targeting aspiring agents with online self-paced programs similar to IRES's online delivery.
• Career WebSchool: Online real estate school offering pre-license courses in multiple states. Comparable to IRES on product, delivery format (online self-paced), and target customer (aspiring agents).
• McKissock Learning: Provider of real estate appraisal, licensing, and continuing education courses approved in numerous states. Direct competitor offering similar tiered pre-license and CE products.
• 360training (Real Estate): Online education platform with real estate pre-license and CE offerings approved in many states including Idaho. Directly competes with IRES on price-sensitive online learners.

Broad incumbents

• Kaplan Real Estate Education: National incumbent offering real estate licensing and CE across many states through online and live formats. A broad incumbent in the same space as IRES with greater brand reach and pricing flexibility.
• Hondros Learning Network: Established regional real estate and insurance education provider with live classroom and online offerings. A broader incumbent that overlaps with IRES's in-person and online pre-license model.

Emerging players

• Udemy (Real Estate Courses): Mass-market online learning marketplace offering supplemental real estate exam prep and practice courses. Adjacent competitor for non-mandatory supplementary learning that could divert students from approved pre-license packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IREschool
• Instagraminstagram.com/idaho.realestateschool
• LinkedInlinkedin.com/company/idaho-real-estate-school

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Real Estate School