Wild River Adventures

What Wild River Adventures does

Wild River Adventures is a family-owned, privately held adventure tourism operator based in Riggins, Idaho, that sells guided whitewater rafting and fishing experiences on the Lower Salmon River. The company is run by founder Alan LeCheminant and co-owner Matthew LeCheminant, and serves direct-to-consumer customers — families, groups, first-time rafters, adventure seekers, and fishing enthusiasts — seeking Class II–IV guided river experiences.

The core product portfolio spans four rafting trip durations (half-day, all-day, overnight, and a 4-day Lower Salmon Gorge expedition priced at $1,395 per person) and 6-hour guided drift boat fishing trips targeting steelhead and smallmouth bass, plus an ancillary Swiftwater Rescue Technician certification course. Trips are staffed by licensed Idaho outfitters with wilderness first aid, CPR, and Swiftwater Rescue certifications, and include safety equipment, meals on multi-day trips, and guide services. Maximum group size is 24 guests with a 6-guest minimum; pricing is per-person with group discounts and a $200 children's discount on multi-day trips.

The business model is straightforward per-trip, per-person consumer sales. Distribution is direct via the company's website (with FareHarbor booking integration), in-person at the Riggins storefront at 419 N Main St, and by phone. Marketing is driven by content marketing, Facebook and Instagram, an email newsletter, and community event participation in Riggins. There is no proprietary technology beyond standard booking, website, and photo gallery integrations. Revenue is not publicly disclosed, and the operation is seasonal, running roughly Memorial Day through Labor Day.

Name

Wild River Adventures

Legal name

Wild River Adventures

Website

https://idahowildriveradventures.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild River Adventures is a family-owned Idaho outfitter selling guided whitewater rafting, fishing, and swiftwater rescue courses on the Salmon River near Riggins to consumer families, groups, and adventure travelers.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industry

Whitewater Rafting, Kayaking & River Adventures (THAJABAB)

Keywords

• Whitewater rafting trips
• Guided fishing tours
• River adventure tours
• Salmon river expeditions
• Outdoor recreation services

Headquarters

HQ city

Riggins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Guided Rafting Trips: The company generates revenue through selling guided whitewater rafting experiences ranging from half-day trips to multi-day expeditions on the Lower Salmon River. Customers pay per person for guided river experiences including equipment, safety gear, meals (for longer trips), and professional guide services. Pricing is per person with group discounts available.
2. Guided Fishing Trips: Guided fishing trips on the Salmon River targeting steelhead in winter and smallmouth bass in summer. Six-hour drift boat fishing excursions with all equipment provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wild River Adventures sells guided whitewater rafting and fishing experiences on Idaho's Salmon River near Riggins. The company offers four core rafting trip durations ranging from 3-4 hour half-day floats to 4-day, 3-night expeditions through the Lower Salmon River Gorge, plus 6-hour guided drift boat fishing trips. All trips include licensed guides, safety equipment, meals on extended trips, and use Class II-IV rapids.

Product overview

Wild River Adventures offers a unified outdoor recreation platform centered on guided whitewater rafting and fishing experiences on Idaho's Salmon River. The core product portfolio includes four distinct rafting trip durations (half-day, all-day, overnight, and multi-day expeditions) ranging from 3 hours to 4 days, plus guided fishing trips. All trips are guided by experienced, certified local guides and include safety equipment, meals (on extended trips), and access to the Lower Salmon River's rapids and scenic canyon environments. The company also offers Swiftwater Rescue certification courses as an additional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Half-Day Whitewater Rafting

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Redside FoundationcoreOthersRedside Foundation is a nonprofit supporting Idaho's river community, particularly guides and outfitters. Wild River Adventures participates in Rafting for Relief, an annual fundraiser float supporting the Redside Foundation. This partnership demonstrates commitment to the local guiding community and conservation efforts.
• Idaho Outfitters and Guides Association (IOGA)coreStrategic or Co-development PartnerIndustry trade association for outfitters and guides in Idaho. Partnership indicates Wild River Adventures maintains professional licensing and standards compliance as a licensed Idaho outfitter.
• U.S. Department of the Interior Bureau of Land ManagementcoreStrategic or Co-development PartnerBLM manages public lands along the Salmon River where Wild River Adventures operates. This partnership is essential for permits and access to operate commercial rafting trips on public waterways.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• O.A.R.S. O.A.R.S. is a long-established, multi-river outfitter running guided rafting and fishing expeditions on the Salmon River in Idaho. Directly overlaps with Wild River Adventures on core product (multi-day Lower/Middle Salmon rafting), target customer (adventure-seeking families and groups), and certified-guide service model.
• ROW Adventures: ROW Adventures operates guided multi-day rafting trips on Idaho's Salmon River, including the Lower Salmon and Middle Fork. Same target customer, same trip durations, and same licensed-outfitter operating model as Wild River Adventures.
• Momentum River Expeditions: Momentum River Expeditions is an Idaho-based outfitter running guided rafting on the Main and Lower Salmon, with comparable trip length, pricing tiering, and family-friendly positioning.
• Whitewater Excursions: Whitewater Excursions is an Idaho outfitter operating guided whitewater rafting on the Salmon River system, including Lower Salmon trips — overlapping directly with Wild River Adventures on geography, product, and customer.
• Rocky Mountain River Tours: Rocky Mountain River Tours offers guided rafting trips on Idaho's Salmon River including Lower Salmon multi-day expeditions, competing head-to-head with Wild River Adventures for family and group bookings on the same stretch of river.
• Wilderness River Adventures: Wilderness River Adventures runs guided rafting expeditions on the Salmon River and other Idaho waterways, with similar multi-day trip formats, all-inclusive pricing, and family/adventure customer segments.
• Idaho River Journeys: Idaho River Journeys runs guided rafting and fishing trips on the Salmon River, including steelhead and smallmouth bass drift trips that mirror Wild River Adventures' dual rafting/fishing product mix.

Broad incumbents

• Mountain Travel Sobek: Mountain Travel Sobek is a long-tenured, multi-destination adventure operator offering rafting expeditions worldwide, including Idaho. It competes for the same high-end multi-day rafting guest with broader portfolio and brand reach rather than a Salmon-only specialization.
• REI Adventures: REI Adventures is the trip-operations arm of a major outdoor retailer, offering multi-day rafting and fishing trips on the Salmon River. It serves a similar adventure-tourism customer from a much larger retail/brand platform rather than as a specialized outfitter.

Others

• Swiftwater Safety Institute: Swiftwater Safety Institute is the third-party organization that actually delivers the SRT certification course sold through Wild River Adventures' site. It is a training partner/instructor rather than a competitor, but materially connected to one of Wild River's add-on product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wildriveradv
• Facebookfacebook.com/wildriveradv
• Instagraminstagram.com/wildriveradv
• LinkedInlinkedin.com/company/wildriveradv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild River Adventures