What 株式会社アイディーエイ does

株式会社アイディーエイ (IDA Co., Ltd.) is a Japanese private branding and design professional services firm founded in 1976 and headquartered in Okayama, with additional offices in Tokyo, Osaka, and Fukuoka. The company employs more than 50 staff (per its own statement) and is led by Representative Director 山田祥 (Yamada Sho). IDA offers a comprehensive suite of services centered on 'Design Management' (デザインマネジメント) — a proprietary methodology that treats design as a management resource rather than purely a visual output, integrated with strategic frameworks including 3C, SWOT, VRIO, PEST, brand pyramids, brand prisms, and communication wheels. Core service lines span product/service branding, corporate/inner branding, sales branding, web branding, recruitment branding, business branding, package design, web design, graphic design, and promotion/video production. Specialized practice units address the food industry (食のデザイン室), care/healthcare (介護のブランド戦略), and SMEs (中小企業ブランド戦略室), with an educational platform called Re-DERISE JAPAN publishing articles and hosting seminars.

IDA's business model is project-based B2B professional services delivered through direct sales across its four regional offices. The firm monetizes brand strategy, visual identity, packaging, web, and consulting engagements on a bespoke basis, with no public pricing. Customers are diverse Japanese enterprises — Nisshin Foods, Ito En, Yuraku Seika (Black Thunder), Asahi Group Foods (MINTIA), Otafoku Sauce, Rohto Pharmaceutical, UCC, Tsubakimoto Chain, and Toyo Aluminum among them — alongside the Toyohashi City Hall government engagement and SME clients served through the dedicated SME practice. Marketing is delivered through Re-DERISE JAPAN content, seminars, social media, the company YouTube channel, and industry events such as Creative Field 2025. Revenue and ownership data are not publicly disclosed.

Name

株式会社アイディーエイ

Legal name

株式会社アイディーエイ

Website

https://ida-web.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社アイディーエイ (IDA) is a Japan-based branding and design professional services firm, founded in 1976, delivering 'Design Management' strategy, branding, packaging, and web design to enterprises, SMEs, and government clients across four offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Okayama

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Branding and Design Services: IDA operates as a professional services firm generating revenue through project-based engagements for branding, package design, web design, and design consulting. Services are delivered across six categories: product/service branding, corporate/inner branding, sales branding, web branding, recruitment branding, and business branding. Revenue is generated on a project-by-project basis, typical of design consultancies.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

株式会社アイディーエイ (IDA Co., Ltd.) is a Japanese branding and package design consultancy that provides comprehensive design management services, including product/service branding, corporate/inner branding, sales branding, web branding, recruitment branding, and business branding. It produces package design, web design, graphic design, and promotional/video assets, and supports clients with strategic consulting under its proprietary 'Design Management' methodology. The firm serves clients through four regional offices (Okayama, Tokyo, Osaka, Fukuoka) and operates the Re-DERISE JAPAN educational platform.

Product overview

株式会社アイディーエイ（IDA）は1976年創業の社員数50名を超えるブランディング・パッケージデザイン会社。东京・大阪・岡山・福岡の4拠点で活動。主力サービスは包括的なブランディング（商品・サービス、セールスインナー・企業、採用、事業、Webブランディング）とパッケージデザイン、Webデザイン、グラフィックデザイン、プロモーション・動画制作。Design Management（デザインマネジメント）の視点で企業の起源やブランドの根幹を捉えた価値向上をサポート。此外、コンサルティング、食のデザイン室、介護ブランド戦略、中小企業ブランド戦略室などの専門サービスも提供。Re-DERISE JAPANプラットフォーム 통해デザインと経営のセミナと記事は educational contentも展開している。

Differentiator

Problem solved

Functional benefit

Products and services

• Branding (ブランディング) Comprehensive branding strategy and execution service covering product/service branding, sales branding, web branding, internal/corporate branding, recruitment branding, and business branding, delivered under IDA's Design Management methodology for established Japanese enterprises.
• Package Design (パッケージデザイン) Product package design production service covering competitive analysis, concept construction, and visual design, with a strong track record in food, confectionery, beverage, and electronics categories.
• Web Design (Webデザイン) End-to-end web production covering corporate sites, EC sites, service sites, brand sites, recruitment sites, community sites, and campaign sites, from strategy and information architecture through design to operations.
• Graphic Design (グラフィックデザイン) CI/VI design and graphic design production services including logos, business cards, name cards, pamphlets, catalogs, and other visual communication materials.
• Promotion and Video (プロモーション・動画) Sales promotion services including video production, SNS strategy and operation, exhibitions, promotional PR, novelty items, and event planning.
• Consulting (コンサルティング) Strategic consulting that resolves management challenges through design under the Design Management viewpoint, providing strategy and design that lead to corporate growth and goal achievement.
• Food Design Room (食のデザイン室) Specialized design services for food-related companies, including food marketing and product development support in a dedicated vertical.
• Eldercare Brand Strategy (介護のブランド戦略) Brand strategy services for companies in the elderly care and healthcare industry, providing branding support that addresses industry-specific challenges.
• SME Brand Strategy Room (中小企業ブランド戦略室) Dedicated brand strategy service for small and medium-sized enterprises, helping resource-constrained companies achieve effective branding, supporting new business launches and SME differentiation.
• Design as Profit (稼ぐデザイン力) Service supporting the effective use of design as a management resource, providing design strategy construction that contributes to sales growth for clients.
• Re-DERISE JAPAN (リデライズジャパン) Design and management seminar platform and educational media offering seminars and articles on branding, marketing, and how to use design.

Quantifiable outcome

• 95% customer satisfaction rate
• +3 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IPA (独立行政法人情報処理推進機構)minorOthersIDA participates in the IPA's SECURITY ACTION program, a self-declaration initiative for small and medium enterprises to demonstrate commitment to information security measures. This is a voluntary compliance program rather than a formal partnership.

Scale indicators2 records

Recent moves7 records

Expansion highlights12 records

Broad incumbents

• Hakuhodo: One of Japan's largest advertising agencies, offering integrated branding, creative, and marketing communications. Comparable to IDA as a major Japan-based brand communications provider, but operating at much greater scale and breadth across media, digital, and content.
• Dentsu: Japan's largest advertising and marketing services group with global reach. Operates broadly across creative, branding, digital, and consulting — overlapping with IDA's brand strategy and design offerings but at vastly larger scale and geographic footprint.

Direct peers

• Nippon Design Center: Long-established Japanese design firm offering branding, corporate identity, packaging, and communication design. Highly comparable to IDA in services, client caliber, and design-led philosophy, with a similarly prestigious enterprise portfolio.
• TAKRAM: Tokyo-based design and innovation firm working at the intersection of branding, product design, and digital experience. Comparable to IDA as a Japanese design-led firm serving enterprise clients, though with stronger emphasis on digital product and innovation strategy.
• SUNNY (SUNNY DESIGN): Japanese branding and graphic design firm serving enterprise clients across packaging, corporate identity, and communications design. Comparable to IDA in service scope and Japanese enterprise client focus.
• Crystal Method (Method Inc.): Japanese creative agency providing branding, advertising, and design services to enterprise clients. Comparable to IDA in offering branding and creative execution for Japanese corporates, particularly in consumer-facing categories.
• Kettle Inc. Tokyo-based independent creative agency specializing in branding, advertising, and integrated campaigns. Comparable to IDA as a Japan-based mid-sized creative firm serving enterprise clients with branding and design-led engagements.
• Eight Brand Design: Japanese branding consultancy focused on corporate and product brand strategy, identity development, and packaging design. Closely comparable to IDA in service mix, target market (Japanese enterprises), and design-management approach.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/design_jizo
• YouTubeyoutube.com/channel/UCh7jwXHQsMqYbpjpCa4UFpQ
• Facebookfacebook.com/IDAkoho.Info
• Instagraminstagram.com/design_jizo
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%A2%E3%82%A4%E3%83%87%E3%82%A3%E3%83%BC%E3%82%A8%E3%82%A4

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社アイディーエイ