I.D.C. Praha, a.s.

What I.D.C. Praha, a.s. does

I.D.C. Praha, a.s. is the Czech import and distribution arm of Slovak-based I.D.C. Holding, a.s., and operates as a joint-stock company headquartered at Kubánské náměstí 1391/11, Prague 10, Czech Republic. Established in 1993 and reincorporated as a.s. in January 1999, the company has 15 employees and is the primary vehicle through which I.D.C. Holding's Slovak-manufactured durable bakery products and confectionery reach Czech consumers. The company's product portfolio is organized around the Sedita brand family and includes heritage waffles (Horalky, Mila, Lina), family-style bakery products (Rodinné), and confectionery (Figaro line — bonbons, lollipops, chocolate-covered treats, and seasonal Christmas/Easter sweets). Underlying production sits with the parent's Slovak facilities — Pečivárne Sereď (waffles), Figaro Trnava (confectionery), and Cífer — which hold IFS Food and BRC certifications valid through 2025-2026.

I.D.C. Praha generates revenue by importing these products from the Slovak production sites and distributing them through wholesale and retail channels to Czech retail chains, convenience stores, and specialized food wholesalers. Pricing is quote-based and negotiated, consistent with B2B FMCG distribution; no public pricing, customer lists, or revenue figures are disclosed. The company is positioned as the market leader in the Czech individual waffles segment for several consecutive years and belongs to a wider I.D.C. Holding group that coordinates regional distribution through sister subsidiaries in Poland and Hungary. The technology stack is conventional for a B2B distributor: a corporate website (idcpraha.cz), dedicated brand microsites, and an Instagram presence (mila_sedita); there is no proprietary software, AI/ML capability, or data platform described.

Go-to-market is a channel-partner model focused on maintaining shelf presence and certified supply for major Czech retailers rather than direct-to-consumer sales. Marketing is brand-led through sub-brand websites and social media, while group-level production, procurement, and certifications are centralized in the Slovak parent. The company maintains compliance infrastructure aligned with Czech and EU requirements, including an accessibility statement under the European Accessibility Act (published 2025-08-21) and a formal whistleblower channel. Within the I.D.C. Holding group, I.D.C. Praha functions primarily as the Czech sales and distribution layer rather than an independent production or technology entity.

Name

I.D.C. Praha, a.s.

Legal name

I.D.C. Praha, a.s.

Website

https://idcpraha.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

I.D.C. Praha, a.s. is the Czech import and distribution subsidiary of Slovak I.D.C. Holding, distributing heritage bakery brands (Horalky, Mila, Lina, Rodinné) and Figaro confectionery to Czech retail chains and wholesalers, with leading positions in the Czech individual waffles segment.

Ownership category

akta.pro rank

Product category

Confectionery and Bakery Distribution

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Commercial Bakeries (311812), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industry

Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE)

Keywords

• Durable bakery products
• Confectionery distribution
• Waffle and biscuit import
• Food wholesale distribution
• Consumer packaged goods

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Food Product Distribution: The company generates revenue through importing and distributing durable bakery products (waffles, cookies, gingerbread) and confectionery (candies, lollipops, chocolate-covered treats) to retailers and wholesale customers in the Czech Republic. Revenue is generated through product sales to retail chains, convenience stores, and wholesale distributors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

I.D.C. Praha, a.s. is the Czech subsidiary of I.D.C. Holding, a.s. (Slovakia), acting as the importer and distributor of the parent group's durable bakery products (waffles, cookies, gingerbread) and confectionery (candies, lollipops, chocolate-covered treats). The Czech assortment covers the brands Mila, Horalky, Lina, and Rodinné (wafers/biscuits) and the confectionery lines including Figaro, Sněhulky, Kávenky, Polomáčené, and Club sušenky, supplied primarily from the group's plants at Pečivárne Sereď, Figaro Trnava, and Cífer.

Product overview

I.D.C. Praha, a.s. is a significant importer and distributor of durable baked goods and confectionery in the Czech Republic, holding market leadership in the individual waffle segment. The company offers a portfolio of traditional brands including Mila, Horalky, Lina, and Rodinné (wafers and biscuits), alongside confectionery brands Figaro and Sněhulky (candies, bonbons, lollipops, chocolate-covered products). Products are manufactured by I.D.C. Holding facilities primarily in Slovakia (Sereď, Holíč, Liptovský Hrádok, Trnava) and distributed through wholesale and retail channels. The company also maintains a seasonal assortment of Figaro Christmas and Easter confections.

Differentiator

Problem solved

Functional benefit

Brands

• Mila: Traditional long-life waffle brand
• Horalky
• Lina
• Rodinné
• Figaro

Products and services

• Mila wafers and biscuits Heritage Czech and Slovak wafer and biscuit brand from the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech retail chains and wholesalers for resale to consumers.
• Horalky wafers Iconic individually wrapped wafer (oplatka) brand from the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech trade customers and identified as part of the company's market-leading Czech individual-waffles offering.
• Lina wafers and biscuits Wafers and biscuits brand within the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech retail and wholesale buyers.
• Rodinné wafers and biscuits Family-oriented wafers and biscuits brand from the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech retail and wholesale customers.
• Figaro confectionery Chocolate candies, lollipops and chocolate-covered confectionery from the I.D.C. Holding portfolio (Figaro Trnava plant), distributed by I.D.C. Praha, a.s. to Czech trade customers.
• Sněhulky (Snowmen) confectionery Marshmallow / chocolate-covered figurine confectionery line from the I.D.C. Holding portfolio (typically seasonal), distributed by I.D.C. Praha, a.s. to Czech retail and wholesale buyers.
• Kávenky biscuits Coffee-flavoured biscuit line from the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech retail and wholesale customers.
• Polomáčené (half-coated) biscuits Chocolate half-coated biscuits from the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech trade customers.
• Club sušenky (Club biscuits) Premium biscuit line from the I.D.C. Holding portfolio, distributed by I.D.C. Praha, a.s. to Czech retail and wholesale buyers.

Quantifiable outcome

• Market leader in individual waffles segment in Czech Republic for several consecutive years

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• I.D.C. Holding, a.s.coreStrategic or Co-development PartnerParent company headquartered in Bratislava, Slovakia. I.D.C. Holding owns production facilities in Slovakia (Pečivárne Sereď, Figaro Trnava, Cífer) and coordinates group operations including Czech subsidiary I.D.C. Praha. The Holding was formed through privatization of national enterprise Pečivárne Sereď in the 1990s.
• Pečivárne SereďcoreStrategic or Co-development PartnerPrimary production facility specializing in waffles (oplatky). Located in Sereď, Slovakia. Production has been consolidated here from multiple facilities. The facility has been continuously modernized and holds IFS and BRC certifications.
• Figaro TrnavacoreStrategic or Co-development PartnerProduction facility specializing in confectionery including Roxo bonbons, lollipops, banana chocolates, and Snow White bonbons (Sněhulky). Located in Trnava, Slovakia. Holds IFS and BRC certifications.
• Pečivárne HolíčminorStrategic or Co-development PartnerProduction facility previously specialized in gingerbread and trubičky (rolled wafer tubes). Part of I.D.C. Holding group from privatization in 1990s.
• I.D.C. PolskominorChannel Partner/ Reseller/ DistributorPolish subsidiary of I.D.C. Holding, operating as regional distribution partner for Central European markets.
• I.D.C. MaďarskominorChannel Partner/ Reseller/ DistributorHungarian subsidiary of I.D.C. Holding, operating as regional distribution partner for Central European markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mars Czech Republic: Multinational confectionery and snacks player (Snickers, M&Ms, Maltesers) active in Czech retail. Comparable as a broad incumbent with deep retailer negotiation leverage and category overlap in confectionery.
• Ferrero Czech Republic: Confectionery multinational (Kinder, Ferrero Rocher, Tic Tac) with strong Czech retail presence. Comparable as a premium confectionery incumbent competing for the same shelf space and seasonal gifting occasions.
• Haribo Czech Republic: Global gummy and sugar confectionery brand with significant Czech retail footprint. Comparable as a confectionery incumbent competing in impulse and seasonal purchase occasions.
• Opavia (Mondelēz Czech Republic): Iconic Czech/Slovak waffle and biscuit brand (Tatranky, Horalky's closest direct competitor) now owned by Mondelēz. Highly comparable as it competes head-to-head in the Czech waffles category and uses similar retail channels.
• Perfetti Van Melle Czech Republic: Confectionery and sugar confectionery multinational (Mentos, Chupa Chups). Comparable as a multinational confectionery player competing for the same impulse and seasonal Czech retail shelf space.
• Storck Česko: Confectionery player (Merci, Toffifee) operating across Czech retail channels. Comparable as a multinational confectionery brand competing in the same seasonal and everyday consumption occasions.
• Nestlé Česko: Major multinational CPG incumbent operating across confectionery, biscuits, and snacks in the Czech market. Comparable as a broad competitor with overlapping categories, well-funded marketing, and deep retailer relationships.
• Mondelēz Czech Republic: Owner of Opavia and broader biscuits/confectionery portfolio in Czech Republic. Competes directly on Czech retail shelves with both branded and private-label products in waffles and cookies.

Direct peers

• I.D.C. Holding, a.s. Slovak parent group that owns the production facilities (Pečivárne Sereď, Figaro Trnava, Cífer) supplying I.D.C. Praha. Operates the same Sedita brand portfolio across multiple Central European markets, making it the most directly comparable entity.

Regional players

• Kolonáda (Slovak confectionery producer): Long-established Slovak confectionery producer with overlapping waffle/wafer and seasonal assortment. Comparable as a regional Central European peer with similar heritage positioning and product overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mila_sedita
• LinkedInlinkedin.com/company/idc-praha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I.D.C. Praha, a.s.