IDEA Alzira

What IDEA Alzira does

IDEA Alzira is the municipal development agency (Agencia de Desarrollo Local) of the Ajuntament d'Alzira, a local government entity in the Valencian Community, Spain. Founded in 1995 and headquartered at Carrer Ronda d'Algemesí, 4 in Alzira, the organization delivers free public services covering employment promotion, vocational training, entrepreneurship support, commerce revitalization, and European program management to citizens, job seekers, entrepreneurs, and local businesses of the municipality. Its service portfolio is structured around five operational pillars: Fomento de Empleo (employment promotion), Programas Europeos (Erasmus for Young Entrepreneurs, Eurodisea, European Voluntary Service), Formación (Aula Mentor, Internauta, vocational training), Territorio de Emprendedores (feasibility studies, financing, PAE point), Orientación Laboral (CV preparation, interview coaching), and Comercio (Alzira card, commercial fairs, AFIC network). Specialized modules include the Agencia de Colocación (accredited in 2012 as the first municipal placement agency in the Valencian Community), the SMAC labor mediation office (operated under agreement with the Generalitat Valenciana), and the Red AFIC commercial innovation network.

The organization operates a non-commercial, government-funded model with no disclosed revenue, pricing structure, or external investment. Service delivery occurs primarily through direct in-person engagement at the Alzira headquarters and via four organic social media channels (Instagram, Facebook, YouTube, LinkedIn). Operationally, IDEA Alzira is integrated into multiple regional networks — Red Orienta GV for labor orientation, RED AFIC for commercial innovation, and the Generalitat Valenciana's SMAC framework for labor mediation — and is directed by Carmen Herrero Pardo with a team of 148 professionals. The organization also engages in cultural-territorial promotion, exemplified by its support for Reganyà, a traditional Alzira pastry recognized by the local Guild of Bakers.

The underlying technology stack is light and consumer-facing: a Wix-hosted public website, social profiles, and a dedicated portal (ideaalzira.portalemp.com) for employment services; no proprietary platforms, APIs, SDKs, or AI systems are disclosed. Funding is derived entirely from the municipal budget of Ajuntament d'Alzira, with no private equity, venture capital, or external shareholders involved. The organization's competitive position rests on its institutional mandate, 30+ years of community presence, and network affiliations rather than technology differentiation or scale advantages.

Name

IDEA Alzira

Legal name

IDEA Alzira (Agencia de Desarrollo Local del Ayuntamiento de Alzira)

Website

https://idea-alzira.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

IDEA Alzira is the municipal development agency of Alzira City Council in Valencia, Spain, providing free public employment, training, entrepreneurship, and commerce services to local citizens and businesses through 148 staff under director Carmen Herrero Pardo.

Ownership category

akta.pro rank

Product category

Municipal Economic Development Services

NAICS

Administration of General Economic Programs (92611), Educational Services (611), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDAAAFAK

Small Business & Entrepreneurship Community Education

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

SECONDARYEDAMAKAC

Career Exploration & Job Shadowing Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/College & Career Enrichment (Mentorship, Internships, Portfolio)

SECONDARYBPADAOAC

Official Development Assistance (ODA) Program Management

Business & Public Services/International Organizations & Development/Donor Coordination, Grantmaking & Development Finance Programs

Keywords

• Municipal development agency
• Employment promotion services
• Vocational training programs
• Entrepreneurship support services
• Local commerce development

Headquarters

HQ city

Alzira

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels5 records

Core offering

IDEA Alzira is a municipal economic development agency of the Ajuntament d'Alzira that delivers free public services across employment, vocational training, entrepreneurship, and local commerce. Its deliverables include municipal employment promotion programs, an accredited public placement agency, an SMAC labor mediation office, the Red Orienta GV labor orientation network, the RED AFIC commercial innovation agency, European mobility programs (Erasmus, Eurodisea, EVS), and promotion of local heritage products such as Reganyà.

Product overview

IDEA Alzira is a local development agency offering a comprehensive suite of economic development services organized around five core pillars: employment promotion, European programs, vocational training, entrepreneurship support, and commerce. The organization also promotes local traditional products such as the Reganyà sweet. Services are delivered through specialized modules including an employment agency (Agencia de Colocación), the SMAC labor mediation office, the AFIC commercial innovation network, and the Orienta GV labor orientation network. The offering functions as a multi-service platform addressing the full economic development lifecycle from job search assistance to business creation and commercial development.

Differentiator

Problem solved

Functional benefit

Products and services

• Fomento de Empleo (Employment Promotion) Employment promotion services including municipal aid for hiring and business creation, municipal employment plans, and public employment promotion programs for citizens and businesses in Alzira.
• Agencia de Colocación (Accredited Placement Agency) Public employment placement agency operating in coordination with public employment services, accredited as the first municipal placement agency in the Valencian Community in 2012.
• Programas Europeos (European Programs) European mobility and exchange programs including Erasmus for Young Entrepreneurs, Eurodisea, and European Voluntary Service projects, accessible via alziraoneurope.com.
• Formación (Vocational Training) Vocational training services including Aula Mentor, Internauta, IDEA monographs, vocational training for employment, scholarships, and Language Coffees, targeted at citizens seeking professional development.
• Territorio de Emprendedores (Entrepreneur Territory) Entrepreneurship support services including entrepreneurial training, feasibility studies, financing, PAE Point, grants, and promotion for new business creators in Alzira.
• Orientación Laboral (Labor Orientation) Labor orientation services including job offers, CV and cover letter preparation, employment search guidance, interview preparation, and exam preparation for job seekers in Alzira.
• Red Orienta GV Membership-based service in the network of entities providing Labor Orientation services in the Valencian Community, delivered by IDEA Alzira as a network member.
• Oficina SMAC (Labor Mediation Office) Mediation, arbitration, and conciliation labor service operated under agreement between the Generalitat Valenciana and the Ajuntament d'Alzira.
• Agencia Red AFIC (Commercial Innovation Agency) Local agency for the Promotion of Commercial Innovation in Alzira, integrated into the AFIC Network, developing actions in commerce matters for the municipality.
• Comercio (Commerce Services) Commerce support services including merchant portal, Alzira card, commercial fair, AFIC office, commercial schedules, and shop window competition for local merchants in Alzira.
• Reganyà (Traditional Local Sweet) Traditional sweet from Alzira combining Easter mona with pumpkin, recognized by the Guild of Bakers as a singular product characteristic of Alzira and promoted by IDEA Alzira as part of local heritage.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Alzira en EuropacoreStrategic or Co-development PartnerCollaborative platform for European programs including Erasmus for Young Entrepreneurs, Eurodisea, and European Volunteer Service (EVS) initiatives.
• RED AFICcoreStrategic or Co-development PartnerInnovation Commercial Agency integrated into the AFIC Network (Agency for Commercial Innovation), developing actions in commerce matters for Alzira.
• RED ORIENTA GVcoreStrategic or Co-development PartnerNetwork of entities providing Labor Orientation Services in the Valencian Community, of which IDEA Alzira is a member.
• Generalitat Valenciana (SMAC)coreStrategic or Co-development PartnerAgreement between the Valencian Regional Government and Alzira City Council to provide labor mediation, arbitration, and conciliation services.
• Aula Mentor AlziraminorStrategic or Co-development PartnerEducational initiative for technology and digital skills training offered in partnership with IDEA Alzira.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Servicio Público de Empleo Estatal (SEPE): Spain's national public employment service, providing unemployment benefits, employment intermediation, and vocational training. Larger incumbent that defines the regulatory and accreditation framework within which IDEA's placement agency operates.
• LABORA Servicio Valenciano de Empleo: Valencian regional public employment service overseeing labor orientation, training, and placement across the autonomous community. Broader incumbent that operates at the regional level, with which IDEA's REO Orienta network and Agencia de Colocación coordinate.

Emerging players

• Lanzadera: Valencia-based startup accelerator and entrepreneurship program supporting founders through training, mentorship, and funding access. Comparable in the entrepreneur support layer, but with a more acceleration-focused, digital delivery model.

Direct peers

• Madrid Emprende: Madrid's municipal agency supporting entrepreneurship and business creation, offering training, advisory, and incubation. Comparable as a city-driven entrepreneurship support vehicle with similar program mix.
• CEEI Valencia: Centro Europeo de Empresas e Innovación de Valencia, supporting innovation-driven startups and SMEs with feasibility, financing, and incubation. Comparable in the entrepreneurship and SME-support layer of IDEA's offering.
• Barcelona Activa: Barcelona's municipal economic development agency, with comprehensive services in employment, entrepreneurship, training, and business support. Comparable mission and multi-pillar service model, operating at a larger metropolitan scale.
• Valencia Activa: Municipal economic development agency of the Valencia City Council, offering employment, training, entrepreneurship, and innovation services. Directly comparable as a larger Spanish municipal development agency in the same Valencian ecosystem.

Regional players

• Mancomunitat de la Ribera Alta: Intermunicipal consortium of municipalities in the Ribera Alta region, which includes Alzira. Provides shared municipal services and potentially overlapping economic development activity, making it a regional peer within the same catchment area.

Others

• Cámara de Comercio de Valencia: Valencia Chamber of Commerce, a public-law corporation supporting local businesses, training, and internationalization. Comparable as an adjacent business-support ecosystem actor in the same geography, though not a direct municipal agency.
• Fundación Bancaja: Valencian foundation supporting entrepreneurship, training, and social programs. Comparable as an adjacent ecosystem participant funding and running programs that overlap with IDEA's entrepreneurship and training mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ideaalzira
• YouTubeyoutube.com/@IDEAAlzira_yt
• Facebookfacebook.com/idealzira
• LinkedInlinkedin.com/company/idea-alzira
• Instagraminstagram.com/ideaalzira

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDEA Alzira