ide-huse

What ide-huse does

ide-huse A/S is a Danish residential construction company founded in 1975 by Ivan V. Mortensen as a carpentry firm in the Herning area of West Jutland, and incorporated as an Aktieselskab in 1998. The company designs, projects, and constructs single-family custom homes, terraced houses, semi-detached houses (dobbelthuse), and rental properties across Jutland, primarily for individual families, with secondary demand from small-volume developers and rental property investors. Its product portfolio spans five house-type brands (Miva, Classic, Liva/Vida, Funkis, Gårdhavehus) plus fully architect-designed bespoke builds, all constructed to Danish Energy Class A2015 or A2020 low-energy standards. In November 2007, Michael Jespersen joined as co-owner alongside the founder, and the firm rebranded to ide-huse A/S in 2023.

The business operates a full project-management model covering land acquisition, plot development, permitting, construction, and key handover, with payment due only at move-in. Revenue is generated through one-time project fees on custom builds, pre-built home sales, bundled building-plot sales (plots are only sold in conjunction with an ide-huse contract), and recurring rental income from managed rental units. Active development sites include 22 dobbelthuse at Gilmosehaven 41-83 in Tjørring, Kløverparken 4A-4E in Snejbjerg, the Præstevænget plot partnership with Grønbjerg Grundinvest A/S, and the Under Syrenen rental project.

Go-to-market relies on direct sales via phone, two showrooms (Herning and Grønbjerg), and a network of more than six exhibition houses (udstillingshuse) open by appointment or on Sundays. The firm employs approximately 12 office staff (architects, building constructors, project managers) and supplements capacity with contracted craftsmen, drawing on multi-decade trade continuity in the West Jutland market.

Name

ide-huse

Legal name

ide-huse A/S

Website

https://ide-huse.dk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

ide-huse A/S is a Danish residential construction company founded in 1975 in West Jutland, designing and building custom single-family homes, terraced houses, semi-detached houses, and rental properties for individual families, small developers, and rental investors across Jutland.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

SECONDARYIMAFABAE

Residential Design-Build & Renovation-Integrated Builders

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Residential construction services
• Custom home building
• Type house design
• Building plot development
• Energy efficient houses

Headquarters

HQ city

Grønbjerg

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Custom New Home Construction: Design and construction of custom single-family homes, terraced houses, and semi-detached houses (dobbeltthuse) built to customer specifications. Revenue generated as one-time project-based fees. Customers can choose from type house templates or architect-designed custom homes.
2. Pre-built Homes for Sale: Company maintains inventory of completed or near-completion new houses for immediate purchase, including exhibition houses. Multiple properties listed at various locations in Midtjylland.
3. Building Plot Sales: Sale of developed building plots bundled with house construction contracts. Plots available in Snejbjerg (Birkelunden), Lind (Vesterdamsvænget), Sdr. Felding (Præstevænget), and Vildbjerg (Nørregade). Plots sold only with simultaneous purchase of new house from ide-huse.
4. Rental Properties: Company develops and manages rental properties. Example: Under Syrenen 41A-41N, Holstebro - 14 rental units with Miva house type, 104 m² each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ide-huse designs and builds single-family homes, terraced houses, and semi-detached houses in Jutland, Denmark, offering both pre-designed type house templates (Miva, Classic, Liva/Vida, Funkis, Gårdhavehus) and fully customized architect-designed homes. The company provides turnkey construction including land acquisition, permits, utility connections, and project management through key handover. Complementary offerings include developed building plots sold exclusively with house contracts, exhibition houses for viewing, and rental properties.

Product overview

ide-huse is a Danish residential construction company founded in 1975, offering a comprehensive portfolio of house types and construction services. The core offering consists of five main house types: Miva (minimalist with single-sided roof slope), Classic (traditional hip roof), Liva/Vida (clean-lined modern), Funkis (functionalist style), and Gårdhavehus (courtyard houses). Customers can choose between standard type houses (pre-designed templates offering cost efficiency) or architect-designed custom houses. The company also offers building plots, rental properties, and exhibition houses. All houses are built to Energy Class A2015 or A2020 standards. The company operates primarily in Jutland, Denmark, with headquarters in Grønbjerg and a sales/showroom in Herning.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom New Home Construction (Typehus and Arkitekttegnede Huse)
• Pre-built Homes for Sale (Huse til salg)
• Building Plots (Byggegrunde)
• Rental Properties (Udlejningsboliger)
• Exhibition Houses (Udstillingshuse)

Quantifiable outcome

• Energy consumption reduced through A2015/A2020 construction standards
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grønbjerg Grundinvest A/SminorStrategic or Co-development PartnerPartnership for development of building plots in Sdr. Felding at Præstevænget. Ide-huse and Grønbjerg Grundinvest A/S jointly offer 7 building plots for sale, with ide-huse handling house construction.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• HusCompagniet: Largest dedicated homebuilder in Denmark, offering custom and type single-family homes nationwide. Direct competitor to ide-huse with overlapping product (custom homes with architect involvement) but much larger scale, public listing, and national footprint.
• Lind & Risør: Established Danish homebuilder focused on custom and architect-designed single-family homes. Directly comparable to ide-huse in offering personalized design-build services with full project management, though with broader geographic coverage.
• Eurodan-huse: Danish homebuilder with type house and custom home offerings. Comparable to ide-huse in product range, energy-efficient construction focus, and integrated land-plus-plot sales model, operating across multiple Danish regions.
• JM Danmark: Swedish-origin residential developer active in Denmark, building single-family homes, townhouses, and apartments. Comparable in custom and project-based home construction but operates at significantly larger scale across multiple Danish regions.
• Mogens V. Møller: Danish residential homebuilder specializing in custom single-family homes and design-build services. Comparable to ide-huse in customer segment (Danish families building homes) and full-service project management offering.

Broad incumbents

• Aarsleff: Large Danish construction group with residential building activities among broader infrastructure and civil engineering operations. Comparable in residential construction capability but operates at substantially larger scale with diversified service lines.
• Skanskak Denmark: Global construction company with Danish residential project operations. While ide-huse is a focused regional homebuilder, Skanska competes for larger residential development contracts and uses similar construction methods and energy standards.
• NCC Denmark: Major Nordic construction and real estate company with Danish residential operations. While primarily focused on larger developments, NCC competes for the same customers and subcontractor relationships in the Danish housing market.
• Bonava: Nordic residential developer active in Denmark, primarily focused on multi-family and apartment developments. While ide-huse focuses on single-family homes, both operate in Danish residential construction with similar regulatory and energy-efficiency requirements.

Regional players

• Raundahl & Moesby: Danish homebuilder with strong presence in Jutland region. Comparable to ide-huse geographically and in mid-market custom home segment, serving similar family demographics in Western Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ide-huse

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ide-huse