IDHRA VICHY

What IDHRA VICHY does

IDHRA Vichy SAS is a privately held, family-owned French manufacturer of bespoke adapted shower solutions, headquartered in Creuzier-le-Vieux (Auvergne-Rhône-Alpes) with 30+ years of operation and approximately 14 employees. The company designs, fabricates, and distributes custom shower cabins across three primary product families — LINE (LINE 100, LINE 200), HYBRIDE, and AQUA (IDHRAQUA, IDHRALINE) — supplemented by masonry showers, HPL wall panels, anti-slip extra-flat trays, suction pumps for floor-level installation, and a full accessory line (grab bars, shower seats, thermostatic mixers). Core engineering differentiators include HPL (High-Pressure Laminate) panels composed of 65% renewable materials with an approximately 50-year lifespan, PEFC and Greenguard Gold certified; aspiration pumps enabling upper-floor installation without structural floor penetration (compatible with underfloor heating and asbestos-constrained sites); adjustable grab bars and low-threshold trays for wheelchair accessibility; and thermostatic mixers with Eco Save and anti-scald functions.

The company's commercial motion is sales-led and specification-driven, targeting social housing landlords (bailleurs sociaux) and EHPAD/care institutions as primary B2B segments, with private individuals (seniors and people with reduced mobility) as a secondary segment. Revenue is generated through one-time custom product sales at quote-based pricing, professional installation via a certified partner installer network across France, and after-sales support including a 10-year spare parts guarantee. Pricing is intentionally opaque — no public list prices — and customers benefit from MaPrimeAdapt' government subsidies covering up to 70% of renovation costs for eligible users. Distribution relies on a direct commercial team for enterprise accounts, a certified installer network for installation, and an online configurator for self-service specification. The company has installed over 28,000 units cumulatively across France and is led by President Franck Hodée under a founder-controlled ownership structure with €100,000 registered share capital and no disclosed external institutional investment.

Name

IDHRA VICHY

Legal name

Idhra Vichy SAS

Website

https://idhra-vichy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IDHRA Vichy is a French family-owned manufacturer of bespoke adapted shower cabins (LINE, HYBRIDE, AQUA) serving social housing landlords, EHPAD institutions, and seniors, with 28,000+ units installed over 30 years and a certified installer network across France.

Ownership category

akta.pro rank

Product category

Accessible Shower Solutions / Adapted Bathroom Equipment

NAICS

Residential Building Construction (23611)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD)

akta.pro secondary industries

Bathroom Renovation for Accessibility (Walk-In Tubs, Roll-In Showers) (HSABAJAN), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Adapted shower solutions
• Accessible bathroom equipment
• Senior mobility products
• Social housing renovation
• Custom shower cabins

Headquarters

HQ city

Vichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Shower Cabin Sales: IDHRA Vichy manufactures and sells bespoke shower cabins (LINE, HYBRIDE, AQUA ranges), shower trays, wall panels, and accessories. Products are sold as one-time purchases to social landlords, institutions (EHPAD), and private individuals. Pricing is quote-based, reflecting the custom nature of each product.
2. Professional Installation Services: The company coordinates installation through its network of certified partner installers, providing an end-to-end solution from specification to completion for social housing rehabilitation projects.
3. After-Sales and Spare Parts: IDHRA Vichy provides after-sales support including spare parts, diagnostic tools, telephone assistance, and video tutorials. Spare parts are guaranteed available for 10 years per consumer code requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IDHRA Vichy designs, manufactures, and distributes custom adapted shower cabins (LINE, HYBRIDE, AQUA ranges), masonry showers, wall panels, suction pumps, and accessories for seniors and people with reduced mobility (PMR). Solutions are custom-built to address individual autonomy levels and complex architectural constraints (asbestos, underfloor heating, window contournement), with assembly in occupied housing completed in approximately one day by certified partner installers.

Product overview

IDHRA Vichy offers a comprehensive portfolio of adapted shower solutions organized into three core cabin families: LINE (LINE 100 and LINE 200) for evolving integral cabins, HYBRIDE for solutions between integral cabins and masonry showers, and AQUA for home care and institutional settings. The product line includes masonry showers with custom walls and trays, decorative wall panels, suction pumps for floor-level installation, and a full range of accessories (grab bars, shower seats, thermostatic mixers, handheld showers). All solutions are custom-manufactured to adapt to user autonomy levels and architectural constraints, with rapid installation in occupied housing. The company has installed over 28,000 units over 30 years.

Differentiator

Problem solved

Functional benefit

Brands

• IDHRALINE: Product line featuring wall panels made from HPL (compact laminate) composed of 65% renewable materials, certified PEFC and Greenguard Gold with approximately 50-year lifespan. Also refers to complete shower cabins in the LINE 100 and 200 series with an industrial/workshop style aesthetic featuring matte black profiles.
• IDHRAQUA
• IDHRA Hybride

Products and services

• LINE (LINE 100, LINE 200) Integral evolving shower cabins designed for rehabilitation projects in occupied collective housing, featuring matte black profiles, HPL panels, and industrial-style accessories. Available in LINE 100 and LINE 200 variants for social housing landlords seeking to replace bathtubs rapidly without major works.
• HYBRIDE Hybrid shower solutions positioned between integral cabins and masonry showers, offering intermediate functionality for various installation requirements where a full cabin is not suitable.
• AQUA (IDHRAQUA / IDHRALINE) Shower cabins designed to preserve well-being and autonomy for home care maintenance, EHPAD institutions, and medicalized establishments. Includes the IDHRAQUA and IDHRALINE ranges with various accessibility accessories.
• Douches maçonnées (Masonry Showers) Custom-built masonry showers combining functionality, comfort, design, and quality for PMR and senior bathroom compliance. Includes shower walls and extra-flat non-slip trays with low threshold and access ramp.
• Panneaux muraux (Wall Panels) Decorative wall panels offered as an alternative to tiles, with quick-click installation and aluminum profiles ensuring perfect watertightness. Available in three finishes, two heights, and two profile colors.
• Pompe d'aspiration (Suction Pump) Aspiration pump enabling shower installation on upper floors without drilling through the concrete slab, even in the presence of underfloor heating. Self-supporting cabins avoid wall drilling in asbestos situations. Includes a 10-year warranty when installed with an IDHRA tray.

Quantifiable outcome

• More than 28,000 showers installed across France
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Académie Philippe CroizonminorStrategic or Co-development PartnerIDHRA Vichy is a partner of the Académie Philippe Croizon, an independent high-performance training structure for elite disabled athletes based at the CREPS in Vichy. The academy is led by Philippe Croizon, famous for swimming the English Channel in 2010, and previously trained paralympic champion Théo Curin. IDHRA's support contributes to the academy's mission of combining athletic training with schooling for young disabled swimmers.
• Union Sportive Vendat-Brugheas-Bellerive (USVBB)minorStrategic or Co-development PartnerIDHRA Vichy supports USVBB, a local sports club that achieved strong results with its youth teams in the Vichy basin region. The partnership reflects IDHRA's commitment to local community engagement and sports development.
• Les Voiles de l'EspoirminorStrategic or Co-development PartnerIDHRA Vichy supported the 'Les Voiles de l'Espoir' association, which enables children in remission from cancer or leukemia to experience water sports, combining sporting initiative with solidarity and personal development.
• Ecole Supérieure des Jardins de Demain (ESJDB)minorStrategic or Co-development PartnerIn 2022, IDHRA Vichy supported the creation of a therapeutic garden initiated by ESJDB in Rouen. This sensory garden supports the development of children with motor disabilities, combining the responsabilization of future building industry entrepreneurs with sensitization to the needs of people with disabilities.
• ECOLLECTEminorStrategic or Co-development PartnerIDHRA Vichy partners with ECOLLECTE for waste recovery and recycling. ECOLLECTE collects and recycles the company's waste (paper, cartridges, light bulbs, etc.), reducing IDHRA's ecological footprint while supporting employment for workers with disabilities in the Vichy region.
• European Suppliers with Short Supply ChainscoreStrategic or Co-development PartnerIDHRA Vichy favors European suppliers in its supply chain, prioritizing short circuits. A principal supplier has equipped its facilities with photovoltaic panels achieving near energy independence. This partnership supports IDHRA's environmental commitments and RSE objectives in sustainable product development.
• Certified Installer Partner NetworkcoreChannel Partner/ Reseller/ DistributorIDHRA Vichy maintains a network of certified partner installers with extensive experience in installing adapted shower solutions for seniors and people with disabilities. These installers handle on-site installation in occupied housing settings, ensuring professional quality and compliance with accessibility standards.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novellini: Novellini is a large Italian manufacturer of shower enclosures and bathroom solutions with a growing accessibility-focused product line. Comparable as a direct competitor in custom shower cabins and accessible shower configurations across European markets.
• Grandbains: Grandbains is a French specialist in bathroom adaptation for seniors and people with reduced mobility, offering walk-in showers, grab bars, and turnkey installation. Targets the same end customers (private individuals, social landlords, EHPAD) as IDHRA Vichy across France.
• Kinedo: Kinedo is a well-established French manufacturer of accessible shower cabins and walk-in solutions targeting seniors and reduced-mobility users. Competes head-to-head with IDHRA Vichy in the same French social-housing and EHPAD channels with overlapping product positioning.
• Batiam (Bains & Accessibilité): Batiam is a French company specializing in bathtub-to-shower conversion and accessibility adaptations for seniors and disabled persons. Directly comparable as a France-based specialist targeting the same aging-in-place renovation market as IDHRA Vichy.

Broad incumbents

• Hansgrohe: Hansgrohe is a major global premium bathroom fixtures manufacturer offering showers, mixers, and accessories. Comparable as a broad incumbent in the broader shower and bathroom-equipment category, though not specialized in French accessibility retrofits.
• Villeroy & Boch: Villeroy & Boch is a long-established European manufacturer of bathroom ceramics, shower trays, and wellness products. Comparable as a broad incumbent in the broader bathroom fixtures category, though it does not specialize in French accessibility retrofits.
• Roca: Roca is a global Spanish-origin bathroom manufacturer with a comprehensive product portfolio including shower solutions. Comparable as a broad incumbent serving institutional and residential bathroom markets across Europe.
• Jacuzzi Brands: Jacuzzi is a global brand in bathroom wellness and walk-in baths/spa solutions with a growing accessibility line. Comparable as a broad incumbent in accessible bathing products, including walk-in tubs and accessibility showers, though distributed internationally rather than France-focused.
• Ideal Standard: Ideal Standard is a major European manufacturer of bathroom solutions including accessible shower solutions. Comparable as a broad incumbent offering shower trays, enclosures, and accessible bathroom products across European institutional and residential channels.
• Grohe: Grohe is a leading global manufacturer of sanitary fittings, showers, and bathroom systems. Adjacent incumbent in the shower and bathroom fixtures space, with comparable thermostatic-mixer and shower-system technology but a broader, non-accessibility-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@idhravichy8024/featured
• LinkedInlinkedin.com/company/idhra-vichy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDHRA VICHY