Idrættens Hus Hotel og Konference

What Idrættens Hus Hotel og Konference does

Idrættens Hus Hotel og Konference (legal entity: Idrættens Hus, Hotel & Konference P/S, CVR 35843280) operates a sports-themed hotel and conference venue at Brøndby Stadion 20 in Brøndby, approximately 12 km west of central Copenhagen and 22 km from Copenhagen Airport (CPH). The property comprises 66 hotel rooms (singles, doubles/twins, superior rooms, suites, and accessible rooms), 12+ meeting and conference rooms ranging from a 25 m² boardroom for 10 persons to the 396 m² Gunnar Nu Salen seating 350, and an adjacent 2,080 m² Anja Andersen sports hall. Supporting amenities include a restaurant serving seasonal Danish cuisine from an on-site kitchen garden, a professional-grade fitness centre and steam bath shared with elite athletes, and 2,500+ free parking spaces with EV charging.

The underlying technology stack is conventional hospitality infrastructure: Chromecast-enabled smart TVs in every room, PicassoOnline/Techotel booking and event-management integration for direct online reservations, and a 6-camera streaming system in the main conference hall that enables hybrid and virtual-participation events. The venue also maintains the Sportens Hall of Fame, with busts of Danish sporting legends displayed throughout, and names meeting rooms after athletic icons (Gunnar Nu, Preben Elkjær, Camilla Martin, Lars Christiansen, Kurt Nielsen, Allan Simonsen, Ragnhild Hveger, Anja Andersen). GreenKey environmental certification underpins SKI (Statens Indkøb) public procurement framework eligibility.

The business monetises through four revenue streams: per-night hotel accommodation (640–1,840 DKK incl. breakfast and VAT), per-half-day or per-day meeting room rental (700–18,000 DKK excl. VAT), bundled meeting packages with catering, and a Mon–Thu evening buffet restaurant plus Friday–Sunday event menus. Go-to-market is direct-to-consumer via the company's own website and booking engine, complemented by SKI framework channel access for public-sector clients and word-of-mouth referrals from the Danish sports federation ecosystem (DIF, Team Danmark, Parasport Danmark, 70+ specialforbund) served through the IH Net internal portal. The company employs 7 people disclosed in firmographic data, operates as a private Danish entity with no parent company or institutional investors, and has no public listing.

Name

Idrættens Hus Hotel og Konference

Legal name

Idrættens Hus, Hotel & Konference P/S

Website

https://idraettenshus.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Idrættens Hus Hotel og Konference is a sports-themed 66-room hotel and 12-room conference venue in Brøndby, Denmark, serving corporate clients, public-sector buyers via SKI, and Danish sports federations through its IH Net portal with meeting, event, and accommodation offerings.

Ownership category

akta.pro rank

Product category

Conference hotel and hospitality services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Sports & Stadium-Adjacent Conference Hotels (THAGALAO)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM)

Keywords

• Conference hotel services
• Meeting room rental
• Sports hotel accommodation
• Event catering services
• Corporate hospitality venue

Headquarters

HQ city

Brøndby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Overnight stays across 66 rooms including single rooms, double/twin rooms, superior rooms, suite, and accessible rooms. All rates include breakfast. Revenue is earned on a per-night, per-room basis. Special corporate rate agreements are available for frequent travellers and businesses requiring multiple rooms.
2. Meeting & Conference Room Rental: Hire of 12+ meeting rooms and conference spaces ranging from 20m2 boardrooms (10 persons) to the 396m2 Gunnar Nu Sal (350 persons). Rooms are priced per half-day (max 4 hours) or full day. All meeting packages include standard AV equipment, Wi-Fi, and full catering.
3. Event Packages & Catering: Bundled meeting packages covering venue, AV, and food/beverage. Separate catering options include buffets, gourmet sandwiches, tapas, smørrebrød, salads, and multi-course monthly menus for dinners and events. All catering uses seasonal, locally sourced ingredients from the on-site kitchen garden.
4. Restaurant & Bar: Evening buffet restaurant open Monday–Thursday 17:30–21:00, offering warm soups, meats, salads, potatoes, and desserts prepared daily for hotel guests and external diners. The restaurant also serves company parties, weddings, and other events. Beverages including beer and wine are available for purchase separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Idrættens Hus Hotel og Konference is a sports-themed hotel and conference centre in Brøndby, Denmark. It operates 66 hotel rooms and more than 12 meeting and conference spaces (2–350 persons) together with an on-site restaurant, training facilities shared with elite athletes, and the Anja Andersen sports hall. Its core business is providing accommodation, meeting/conference venue rental, and event catering and hosting to corporate clients, public-sector buyers, Danish sports federations, business travellers and private celebration hosts.

Product overview

Idraettens Hus Hotel og Konference is a sports-themed hotel and conference center located at Brondby Stadium near Copenhagen. The property operates a unified hospitality platform comprising three core pillars: (1) Hotel Accommodation with 66 rooms ranging from single rooms to suites, (2) Meeting & Conference Facilities offering 12 flexible rooms for 2-350 persons across 950+ m2 with full AV capabilities, and (3) an On-Site Restaurant serving seasonal Danish cuisine. The portfolio extends to ancillary services including professional training facilities shared with elite athletes, event hosting for private/corporate celebrations, teambuilding programs with Parasport Danmark, and specialized accommodation packages for business travelers and tradespeople. The property also maintains IH Net, an internal portal for sports federation partners with exclusive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 66 modern hotel rooms including single rooms, double rooms, twin rooms, superior rooms, suites, and accessible rooms. All rooms include free Wi-Fi, flat-screen TV with Chromecast, and breakfast. Used by business travellers, corporate guests, sports-federation members and private visitors to Brøndby/Copenhagen.
• Meeting & Conference Facilities Rental of 12+ meeting rooms and conference spaces accommodating 2 to 350 persons across 950+ m². Flexible room configurations (boardroom, classroom, theatre, banquet) and full AV equipment included. Used by corporate, public-sector and sports-federation clients for conferences, board meetings, training and events.
• Meeting Packages (Mødepakker) Pre-configured meeting packages including meeting-room rental, standard AV equipment, Wi-Fi and full catering (breakfast, lunch, afternoon coffee), fully customisable to client needs. Designed for corporate and sports-federation clients hosting meetings and conferences.
• Restaurant On-site restaurant serving seasonal Danish cuisine with ingredients harvested from the property's own kitchen garden. Evening buffet and monthly menus available Monday–Thursday, plus Friday–Sunday dinner service. Open to hotel guests, external diners and event clients (company parties, weddings, celebrations).
• Private Events (Selskaber) Event hosting for christenings, weddings, birthdays and other private celebrations in the restaurant venue. Includes catering and venue coordination for private hosts.
• Corporate Events (Firmafest) Corporate party and celebration hosting for company gatherings and team events, including catering, venue setup and coordination for organisations.
• Events Event hosting services for large gatherings including catering pre-ordering and coordination for exhibitions and trade shows across the venue's indoor and outdoor event spaces.
• Teambuilding with Parasport Danmark Teambuilding experiences leveraging parasport activities in the venue's sports-focused environment, in cooperation with Parasport Danmark, for corporate groups and team-away days.
• Training Facilities Professional-grade fitness centre with Olympic weights, kettlebells up to 56 kg, calisthenics equipment, cardio machines, and a steam bath. Shared with elite athletes and accessible to all hotel guests.
• Accessible Accommodation (Handicapværelser) Accessible double rooms designed for wheelchair users, with an elevatable bed and extra wheelchair space. Rate: 820 DKK/night incl. breakfast and VAT.
• Business Stays (Forretningsovernatning) Specialised overnight packages for travelling professionals (sales, consultants), including favourable rates for multiple stays and corporate agreements at Idrættens Hus Hotel & Konference.
• Tradesman Stays (Håndværkerovernatning) Accommodation packages tailored for tradespeople working away from home, with practical amenities and extended stay options.
• Anja Andersen Hall (Sports Hall Venue Rental) Sports hall providing 2,080 m² of event space available for rent, adjacent to the hotel, with flexible space for large events (priced at 975 DKK first hour / 525 DKK each additional hour, excl. VAT).
• IH Net (Internal Member Portal) Internal product catalogue and booking portal for DIF, Team Danmark, Antidoping Danmark and Danish special sports federations (specialforbund), providing preferential pricing on rooms, meeting rooms and catering. The 2026 product catalogue is restricted to these member organisations.

Quantifiable outcome

• 66 hotel rooms and 12 meeting rooms across 950+ m² with capacity for 350 persons in a single space
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SKI (Statens Indkøb)coreChannel Partner/ Reseller/ DistributorIdrættens Hus is a pre-approved supplier on the SKI public procurement framework, enabling Danish public sector entities (government agencies, municipalities, institutions) to purchase hotel, meeting, and conference services at pre-negotiated, compliant rates. This status requires the venue to meet criteria for quality, environmental responsibility (GreenKey), and social accountability.
• GreenKeycoreOthersGreenKey is an international environmental certification programme for hotels and venues. Idrættens Hus holds GreenKey certification, demonstrating commitment to sustainable operations, resource efficiency, and environmental responsibility — a requirement for SKI framework participation and a selling point for environmentally conscious corporate clients.
• Brøndby HallenminorStrategic or Co-development PartnerBrøndby Hallen is a major sports arena adjacent to Idrættens Hus and Brøndby Stadion. For events exceeding the venue's own 350-person capacity, Idrættens Hus partners with Brøndby Hallen to offer a combined event solution, directing overflow large-scale events to the neighbouring hall.
• Parasport DanmarkminorStrategic or Co-development PartnerIdrættens Hus partners with Parasport Danmark to offer unique teambuilding experiences for corporate groups, leveraging parasport activities as team-building exercises. This partnership aligns with the venue's sports-themed positioning and provides differentiated corporate events.
• DottminorOthersDott is an electric bike (e-bike) rental provider. Idrættens Hus has Dott e-bikes available for guest use, parked to the left of the main entrance. This amenity supports sustainable local transport for guests and is marketed as an experiential perk.
• IH Net (Internal Network: DIF, Team Danmark, Antidoping Danmark, Specialforbund)coreStrategic or Co-development PartnerIdrættens Hus operates an internal member portal (IH Net) providing preferential pricing on rooms, meeting rooms, and catering to DIF (Danish Sports Confederation), Team Danmark, Antidoping Danmark, and all Danish sports specialforbund. This internal network is the core customer base and community that drives repeat bookings and events. The 2026 product catalogue is restricted to these member organisations only.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Radisson Blu Scandinavia Hotel Copenhagen: Major Copenhagen hotel with extensive conference and banqueting facilities serving corporate events. Competes for the same Greater Copenhagen meeting demand but as part of a global chain portfolio.
• Copenhagen Marriott Hotel: Large Copenhagen hotel with dedicated meeting and event spaces. Competes for Copenhagen-area corporate and association events as part of Marriott's global brand.
• Best Western Denmark: International hotel chain with several Danish properties offering meeting facilities and catering. Competes for Danish mid-market corporate and association stays as part of a broader brand portfolio.
• Scandic Hotels: Large Scandinavian hotel chain with a substantial conference and meetings business across Denmark and the Nordics. Overlaps with Idrættens Hus on corporate meetings and accommodation but at much greater scale and with broader geographic reach.

Direct peers

• Comwell Hotels: Largest Danish conference hotel chain operating multiple properties focused on meetings, conferences, and corporate stays. Direct comparable on core product (rooms + meeting facilities + catering) and on the Danish mid-market conference segment.
• Hotel Koldingfjord: Large Danish full-service conference hotel outside a major city, hosting corporate meetings, conferences, and celebrations. Comparable on the meeting-and-event-led operating model and integrated F&B and banqueting.
• First Hotels: Scandinavian hotel chain combining independent-style hotels with conference facilities in Denmark and Sweden. Comparable business model blending rooms, meeting room rental, and event catering.
• Hotel & Restaurant Frederiksdal: Suburban Copenhagen hotel and conference venue offering rooms, multiple meeting rooms, restaurant, and event hosting. Direct peer on suburban Copenhagen conference-hotel positioning and integrated F&B.
• Sinatur Hotels & Conference: Danish conference hotel group offering meeting packages, accommodation, and on-site catering at rural and suburban locations. Comparable on meeting-driven GTM, integrated F&B, and a similar property footprint.

Others

• Brøndby Hallen: Major sports and events arena physically adjacent to Idrættens Hus. Functions as a partner/ecosystem venue that absorbs overflow events exceeding the hotel's 350-person main hall, making it adjacent infrastructure rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idr%C3%A6ttenshus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idrættens Hus Hotel og Konference