What IDX Games Ltd. (idNerd.Ltd) does

IDX Games Ltd. is a Hong Kong-based, privately held gaming technology company founded in 2016 and operating as a subsidiary of idNerd (Holdings) Ltd. The company positions itself as Asia's leading supplier of Electronic Table Game (ETG) Display Control Systems and Advanced Table Trend Board Solutions, serving casino operators and integrated resort venues primarily across the Asia-Pacific region. Its customer base includes major operators such as MGM Cotai, City of Dreams, Grand Lisboa Palace, and Hoiana Resort Vietnam, with sister company idNerd Studio also supplying animated content to MGM, Wynn, Melco, Solaire, and The Star Entertainment Group.

The company's product portfolio centers on three flagship offerings: X STADIUM (an ETG stadium display control system that integrates with any ETG Stadium game product to drive TV/LED displays), X TREND (a dynamic trend-board system with multi-game support, real-time trigger animations, and NDI-based video streaming), and X TABLE (a modular, AI-enabled table games management system combining Computer Vision, Machine Learning, AI, and Big Data with X TREND to form a closed-loop solution). Underlying technologies include NDI video streaming, REST-API integration, real-time game-data triggers, and Computer Vision for player tracking, card recognition, and side-bet monitoring. The system integrates with major ETG platforms (LT Games, Interblock) and intelligent shoe providers (Angel, Bee, SHFL).

IDX Games monetizes primarily through one-time licensing of its display control and trend board systems, supplemented by professional services revenue from bespoke animated content (via idNerd Studio) and technology consultation for gaming space design. The go-to-market is enterprise field sales targeting casino operators directly, supplemented by event-driven marketing at industry trade shows such as the Macau Gaming Show. The company maintains a self-service investor relations portal and a dedicated support portal, suggesting intent to scale operations and potentially attract external capital, although no funding rounds or revenue figures have been publicly disclosed.

Name

IDX Games Ltd. (idNerd.Ltd)

Legal name

IDX Games Ltd.

Website

https://idxgames.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

IDX Games Ltd. is Asia's leading supplier of ETG Display Control Systems and Advanced Table Trend Board Solutions for casino operators. The company offers X STADIUM, X TREND, and X TABLE products integrated with Computer Vision, Machine Learning, and AI for casino floor management.

Ownership category

akta.pro rank

Product category

Casino Gaming Technology

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Electronic Table Games (ETGs) & Stadium Gaming (MPAEAJAC)

akta.pro secondary industries

Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Casino gaming technology
• Electronic table games
• Trend board systems
• Display control systems
• Table game management

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ETG Display Control Systems: Sale and licensing of X STADIUM and X TREND display control systems to casino operators. Systems integrate with ETG stadium game products for display management on TV or LED displays.
2. Table Games Solutions: X TABLE modular system sale/license covering complete table game operations lifecycle. Utilizes Computer Vision, ML, AI and Big Data for comprehensive table games solution.
3. Animated Content Services: Bespoke premium animated content from sister company idNerd Studio including mystery jackpot animations, slot game graphic design, branded mascot/character design, and show attractions. Used by major casino operators globally.
4. Technology Consultation: Consultation on designs, technology and layout options for gaming spaces. Includes drafting plans and creating 3D walkthrough animations of areas.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

IDX Games develops and sells Electronic Table Game (ETG) display control systems and advanced table trend board solutions for casino operators. Its core offerings include X STADIUM (show and display control for ETG stadium games), X TREND (dynamic trend-board system), X TABLE (modular table games management suite using Computer Vision, ML, AI and Big Data), and bespoke animated content produced via sister company idNerd Studio.

Product overview

IDX Games is Asia's leading supplier of ETG Display Control Systems and Advanced Table Trend Board Solutions. The company offers a product portfolio centered around three flagship products: X STADIUM (ETG Stadium display control system), X TREND (casino gaming trend-board system), and X TABLE (table games management system). X TABLE incorporates X TREND as a key module, forming a closed-loop table games management system. The company also provides Animated Content services through sister company idNerd Studio for bespoke premium animated casino content. All products are designed to increase casino player engagement, drive revenue, and enhance the gaming experience through dynamic content and AI-powered analytics.

Differentiator

Problem solved

Functional benefit

Brands

• X STADIUM: Advanced show and display control system for ETG Stadium Games that integrates with any ETG Stadium game product for casino operators to make full use of TV or LED displays.
• X TREND
• X TABLE

Products and services

• X STADIUM Advanced show and display control system for ETG Stadium Games that integrates with any ETG Stadium game product so casino operators can make full use of their TV or LED displays with dynamic animations, trend boards, marketing content, and promotional features.
• X TREND Next generation dynamic casino gaming trend-board system supporting multiple casino games (Baccarat, Roulette, Sic-Bo, Blackjack, Niu Niu, Dragon & Tiger, Casino War, Fish Prawn Crab) with unlimited real-time layouts, live trigger animations, and network-based synchronized displays.
• X TABLE Modular system covering the complete life cycle of table game operations using Computer Vision, Machine Learning, AI and Big Data to provide the most comprehensive table games solution on the market. Includes X TREND as a key module, forming a closed-loop table games management system with player tracking, behavior analytics, and responsible gaming monitoring.
• Animated Content Casino gaming content services produced by sister company idNerd Studio, including mystery jackpot animations, slot jackpot animations, slot graphic design, branded mascot and character design, and permanent and temporary show attractions for integrated resorts. Used by major casino operators globally including MGM, Wynn, Melco Group, Solaire, and The Star Entertainment Group.

Quantifiable outcome

• X-Stadium has changed industry standards for show and event experiences since 2016
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered key and core.

• LT Games MacaukeyTechnology or Integration · 3 March 2021First installation of X-Stadium Live product in partnership with LT Games Macau at Grand Lisboa Palace Macau. ETG stadium integration with LT Games product.
• idNerd StudiocoreStrategic or Co-development PartnerSister company offering bespoke premium animated contents. IDX R&D team works alongside idNerd Studio's 3D animation experts to inject entertainment and interactivity into gaming content development. Both companies are subsidiaries of idNerd (Holdings) Ltd.
• Interblock GamingkeyTechnology or IntegrationWorld's number one luxury electronic table games developer and supplier. IDX Games' first integration with Interblock Gaming at Hoiana Resort Vietnam for ETG stadium deployment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Paltronics: Specialist in casino jackpot systems and progressive display content, integrated with IDX via Paltronic Jackpot Web Event Data for X STADIUM. Adjacent competitor in casino-floor display and jackpot-driven content.
• Cammegh: Roulette wheel and visible-display specialist supplying casino floors with scoreboards and result displays. Overlaps with IDX's trend-board and table-game display offerings on live gaming floors.

Broad incumbents

• Novomatic: Large European gaming equipment manufacturer with ETG and electronic gaming product lines. Overlaps with IDX at the ETG floor display and trend-board layer in Asian and international markets.
• Aristocrat Leisure: Global gaming content and systems provider with ETG and table product offerings through its gaming systems business. Competes with IDX in the broader casino technology stack serving integrated resorts.
• IGT (International Game Technology): Major gaming equipment and systems provider with ETG terminals, casino management systems, and advanced analytics. Competes broadly with IDX's display, trend, and table-management solutions across global casino operators.
• Light & Wonder (formerly Scientific Games): Global gaming equipment giant owning legacy SHFL (Shuffle Master) intelligent shoes and a wide ETG/table games portfolio. Competes with IDX's X TREND and trend-board offerings through its own intelligent shoe + table ecosystem.

Direct peers

• Interblock: Described as the world's number one luxury electronic table games developer and supplier. IDX is integrated with Interblock at Hoiana, and Interblock's ETG terminals are deployed alongside IDX's display and trend-board systems in the same casino floors.
• TCSJOHNHUXLEY: Long-established supplier of casino table equipment, wheels, and increasingly ETG and trend-board products such as BlazeTrend. Directly competes with IDX Games in the trend-board and table-display category for casino operators globally.
• LT Games: ETG terminal supplier partnered with IDX Games at Grand Lisboa Palace Macau. Competes in the same ETG ecosystem where IDX's X STADIUM provides the display/control layer.

Others

• Angel Playing Cards (intelligent shoes): Provider of intelligent Baccarat shoes that feed data into X TREND. Functions as a complementary supplier within IDX's integrated table-management ecosystem rather than a direct competitor in display/analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/idxgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDX Games Ltd. (idNerd.Ltd)