IESA Nissan

Name

IESA Nissan

Legal name

RUAH VEICULOS LTDA

Website

https://iesanissan.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gravataí

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New Nissan vehicle sales including Kicks, Kait, Versa, Sentra, and Frontier models. Sales through physical dealerships and direct sales channels for special customer segments.
2. Parts and Accessories: Original Nissan parts and accessories sales for vehicle maintenance and customization.
3. Service and Maintenance: Vehicle servicing, repairs, and periodic maintenance. Scheduling available via website and WhatsApp.
4. Nissan Protect: Extended warranty and protection plans including pre-paid maintenance, extended assistance, and contract warranty extension.
5. Nissan Move Subscription: Vehicle subscription service offering Nissan vehicles with all-inclusive monthly payment covering documentation, registration, maintenance, and 24-hour assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

IESA Nissan is a franchised Nissan automotive retail and service business operating 10 dealership locations across Rio Grande do Sul and Santa Catarina, Brazil. It sells new Nissan vehicles (Kicks, Kait, Versa, Sentra, Frontier), provides authorized maintenance and repairs, distributes original Nissan parts and accessories, offers the Nissan Protect extended warranty/maintenance plan, and runs the Nissan Move all-inclusive vehicle subscription program. Specialized direct-sales channels serve corporate (CNPJ) fleet buyers and people with disabilities (PCD) eligible for tax exemptions.

Product overview

IESA Nissan operates as a Nissan automobile dealership network with 10 physical locations across Rio Grande do Sul and Santa Catarina, Brazil, selling and servicing Nissan vehicles. The product portfolio centers on five Nissan vehicle models across three categories: compact and subcompact SUVs (Novo Nissan Kicks and Novo Nissan Kait), sedans (Nissan Versa and Nissan Sentra), and pickup trucks (Nissan Frontier). Beyond vehicle sales, IESA Nissan offers a comprehensive services ecosystem including Nissan Move vehicle subscription, Nissan Protect extended warranty, scheduled maintenance services, and direct sales programs for business customers (CNPJ) and people with disabilities (PCD). The vehicles feature advanced driver assistance systems including forward collision warning, blind spot monitoring, intelligent cruise control, and ProPILOT Level 2 autonomous driving in higher trims.

Differentiator

Problem solved

Functional benefit

Brands

• Nissan Move: Vehicle subscription service offering Nissan vehicles with all-inclusive monthly payments covering documentation, registration, maintenance and 24-hour assistance
• Nissan Protect
• IESA Shop

Products and services

• Novo Nissan Kicks Compact SUV powered by a 1.0L turbocharged engine producing 125 cv, offered across Sense, Advance, Exclusive, and Platinum trims. Equipped with ProPILOT Level 2 autonomous driving assistance, Bose premium sound, panoramic sunroof, and a 12.3-inch Nissan Connect display. Sold through IESA Nissan retail and direct-sales channels in southern Brazil.
• Novo Nissan Kait Subcompact SUV with a 1.6L Flex engine and 432L trunk, sold in Active, Sense, Sense Plus, Advance, Advance Plus, and Exclusive trims. Features adaptive cruise control (ICC), 360-degree intelligent vision, wireless smartphone connectivity, and Zero Gravity seating on selected trims.
• Nissan Versa Entry-level sedan in 1.6 Sense CVT, 1.6 Advance CVT, and 1.6 Exclusive CVT versions, powered by a 1.6L Flex engine (113 cv) with XTRONIC CVT transmission. Includes wireless charger, Nissan Connect 7- to 8-inch display, and forward collision warning as standard safety features.
• Nissan Sentra Compact sedan in Advance CVT and Exclusive CVT Int. Premium trims, fitted with a 2.0L engine producing 151 cv (gasoline). Features intelligent cruise control (ICC), Bose premium audio with 8 speakers, panoramic sunroof, and 360-degree intelligent vision.
• Nissan Frontier Mid-size pickup truck offered in Attack AT 4x4, Platinum AT 4x4, and Pro-4x AT 4x4 versions, with a 2.3L Bi-Turbo Diesel engine (190 cv), 7-speed automatic transmission, 4x4 traction, panoramic sunroof, and advanced off-road technologies.
• Nissan Move Vehicle subscription service allowing customers to drive Nissan vehicles with a single all-inclusive monthly payment covering documentation, registration, maintenance, and 24-hour assistance. Provides flexible access without long-term ownership commitment.
• Nissan Protect Extended warranty and maintenance package for new Nissan vehicles, combining pre-purchased scheduled maintenance, extended Nissan Way Assistance coverage, and extended factory warranty into a single contract.
• Peças e Acessórios (Parts and Accessories) Original Nissan parts and accessories for vehicle maintenance and customization, providing high-quality components designed for performance and durability, available across all IESA Nissan dealership locations.
• Vendas Diretas CNPJ Direct-sales service for CNPJ-registered companies and entrepreneurs, providing special pricing, discounts, and streamlined purchase workflows for fleet acquisition and business vehicle needs.
• Vendas Diretas PCD Direct-sales service for people with disabilities (PCD), offering vehicles with legal tax exemptions, special pricing, and adaptive configurations for accessibility requirements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship.

• NissanflagshipStrategic or Co-development PartnerIESA Nissan is the official Nissan dealership in Rio Grande do Sul and Santa Catarina states, Brazil. They sell new Nissan vehicles including Kicks, Kait, Versa, Sentra, and Frontier models, and provide authorized Nissan service, parts, and Nissan Protect extended warranty programs.
• Grupo IESAflagshipStrategic or Co-development PartnerIESA Nissan is part of Grupo IESA, one of Brazil's largest automotive groups representing 18+ brands including BMW, MINI, Volvo, BYD, Harley-Davidson, Hyundai, RAM, Jeep, FIAT, Renault, and others. Grupo IESA's philosophy is 'Vamos juntos' (Let's go together) and aims to be Brazil's reference automotive group.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• BYD Brasil: Chinese EV manufacturer rapidly expanding its Brazilian dealer network, with BYD also represented within Grupo IESA. Comparable as a competing authorized-brand dealer operation in the same Brazilian market, intensifying price and product competition for Nissan IESA.

Broad incumbents

• Grupo Caoa: One of Brazil's largest multi-brand automotive groups (Hyundai, Chery, Subaru, Ford trucks). Comparable as a Brazilian authorized-dealer network representing multiple OEMs across regional markets, with similar sales-service-parts business model to IESA Nissan.
• Movida: Major Brazilian car rental and fleet management company with subscription offerings. Comparable as a vehicle subscription and short-to-medium-term access provider, directly competing with the Nissan Move subscription model.
• Localiza: Brazil's largest car rental company, which has expanded into vehicle subscription and used-car sales (Localiza Meoo). Comparable to the Nissan Move subscription business line and overlapping in vehicle lifecycle/fleet management services.
• Grupo Barigui: Large Brazilian automotive group with multiple brand dealerships (Volkswagen, Audi, etc.). Comparable as a multi-brand authorized dealer group operating regional dealership networks with sales, service, and parts operations.
• Grupo Servopa: Major Brazilian automotive group operating multiple brands and dealerships in the southern region. Comparable as a regional multi-brand dealer group with overlapping geographic footprint and similar dealership-network economics.

Others

• Veloe: Brazilian electronic toll and mobility payment platform integrated into IESA Nissan vehicles via Sem Parar tag. Comparable as an ecosystem partner enabling vehicle-related services; thematically related to automotive ownership experience in Brazil.
• Porto Seguro: Major Brazilian insurance company that provides auto, warranty, and extended-coverage products. Comparable as a potential partner/competitor in the extended-warranty and vehicle-protection product space (similar to Nissan Protect).

Direct peers

• Volvo Car Brasil (subscription program): Volvo's Brazilian operations, sold through Grupo IESA-affiliated dealers, with subscription-style ownership programs. Comparable premium-brand subscription/access offering available within the same parent group.
• Kinto Brasil: Toyota Brazil's vehicle subscription service offering flexible all-inclusive monthly contracts. Direct competitor to Nissan Move subscription with similar all-inclusive monthly payment structure and OEM-backed positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iesa-nissan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IESA Nissan