IMC Agència literaria

What IMC Agència literaria does

IMC Agència literaria is a privately held literary agency headquartered in Barcelona, Spain, that represents writers and illustrators and licenses their literary rights to publishers. The firm operates two distinct portfolios: a Literary Agency covering fiction, non-fiction, and children's/YA literature, and an Illustration Agency showcasing visual artists. Its go-to-market is sales-led and B2B, relying on direct relationships with Spanish and international publishing houses to sell domestic and foreign rights. Marketing is conducted through a multilingual website catalog (Catalan, Spanish, English) and dedicated Instagram accounts.

The agency monetizes primarily via commission-based rights representation (licensing/royalties) and supplements this with a service division called Building Books, which delivers Creación Propia (original content development), Servicios Editoriales (end-to-end editorial production), and Marketing Promocional (promotional marketing). Building Books coordinates in-house authors, illustrators, designers, editors, and IT staff, and extends to app and online project delivery. IMC is a member of ADAL (Asociación de Agencias Literarias), the Spanish literary agency trade association, which supports its industry positioning.

With 9 employees and no disclosed funding, revenue, or M&A activity, IMC operates as a small, relationship-driven service business. Its publisher roster includes Umbriel, Titania, Crossbooks, Ediciones Kiwi, HarperCollins Ibérica, and Combel, indicating traction with both major and mid-tier Spanish publishers across fantasy, romance, juvenile, and illustrated children's categories. The agency has no proprietary technology, no AI capabilities, and no public pricing; commercial terms are negotiated per rights deal or editorial project. The operating geography is primarily Spain with foreign rights extending reach into Europe and beyond.

Name

IMC Agència literaria

Legal name

IMC

Website

https://iemece.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IMC Agència literaria is a Barcelona-based literary agency representing Spanish-language writers and illustrators, licensing their domestic and foreign rights to publishers, and offering editorial and promotional services through its Building Books division.

Ownership category

akta.pro rank

Product category

Literary Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Literary Arts & Writing Organizations (BPAGAHAK)

akta.pro secondary industries

Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG), Cover Design, Illustration & Book Interior Design Services (MPAJAJAH)

Keywords

• Literary agency services
• Foreign rights management
• Author representation
• Editorial services
• Book illustration

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Literary rights representation: Commission-based representation of authors and illustrators, selling publishing rights (domestic and foreign) to publishers.
2. Building Books editorial services: Publishing services including editorial services, online projects, and Apps development offered to authors and publishers.
3. Marketing promotional services: Promotional marketing services for books and authors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

IMC Agència literaria is a Barcelona-based literary agency that represents writers and illustrators, selling their literary rights (domestic and foreign) to publishers. It maintains a Literary Agency portfolio and an Illustration Agency portfolio, and runs the Building Books initiative that offers in-house original content creation, full editorial services, and promotional marketing for publishers and authors.

Product overview

IMC Agència Literària is a literary agency based in Barcelona, Spain, representing writers and illustrators. The agency operates two distinct portfolios: a Literary Agency representing authors across fiction, non-fiction, and children's/YA categories, and an Illustration Agency showcasing visual artists. Through its Building Books initiative, the agency offers three service modules: Creación Propia (original content development), Servicios Editoriales (full editorial services), and Marketing Promocional (promotional marketing). Additional services include foreign rights management for international licensing. The agency maintains a comprehensive catalog of represented authors and their published works, with collaborations spanning multiple Spanish and international publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• Literary Agency Services Literary agency providing representation services for writers and illustrators, managing foreign rights, and offering publishing industry expertise to publishers across fiction, non-fiction, and children's/YA categories.
• Building Books Comprehensive publishing services initiative offering original content creation (Creación propia), editorial services (Servicios editoriales), and promotional marketing (Marketing promocional) for publishers and authors.
• Foreign Rights Management International rights management and licensing service for represented authors' works, facilitating publication of titles in foreign markets.
• Literary Agency Catalog Online catalog of represented authors and their published works across fiction, non-fiction, and children's literature categories.
• Illustration Portfolio Portfolio showcasing represented illustrators and their visual work for book illustration projects.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ADAL (Asociación de Agencias Literarias)coreStrategic or Co-development PartnerADAL is the Spanish Association of Literary Agencies. IMC Agència literaria is a member, shown with logo display on their website footer.
• Building BookscoreStrategic or Co-development PartnerBuilding Books is IMC's proprietary service division offering editorial services, promotional marketing, and original content creation. They manage teams of authors, illustrators, designers, editors, and IT professionals for complete publishing project delivery.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Andrew Nurnberg Associates: Large international literary agency with offices across Europe and Asia, specializing in foreign rights for translated fiction including Spanish-language works. A scaled incumbent competing for the same rights deals IMC pursues.
• InkWell Management Literary Agency: Major international literary agency representing bestselling and award-winning authors globally. A larger, more established competitor in the broader literary representation space, particularly for high-profile Spanish authors seeking international reach.
• Agencia Literaria Carmen Balcells: Historic Barcelona-based literary agency representing major Spanish-language authors (including Gabriel García Márquez legacy). The most established incumbent in the Spanish literary agency market, representing the upper bound of scale against which IMC competes.

Direct peers

• MB Agencia Literaria: Spanish literary agency with strong foreign rights focus, representing authors for international publishing deals. Closely comparable in business model and target customer base (publishers acquiring rights from Spanish-language authors).
• Ute Körner Literary Agent: Berlin-based literary agency with a dedicated Spanish-language rights desk, specializing in selling Spanish and Latin American works into German-language markets. Direct competitor for the same foreign rights opportunities IMC pursues.
• Antonia Kerrigan Literary Agency: Barcelona-based literary agency representing Spanish and Latin American authors for foreign rights sales. Direct competitor in the same Spanish-language rights market with overlapping publisher relationships and similar service offerings.
• Andrea Mezquita Literary Agency: Spain-based literary agency focused on Spanish-language fiction and children's/YA titles. Comparable in terms of genre mix (children's literature particularly) and in working with Spanish publishers.
• Schøning Agency: Scandinavian-rooted literary agency with Spanish-language representation capabilities, selling Nordic rights globally and offering foreign rights for Spanish authors. Comparable international rights management focus.
• Sandra Bruna Agència Literària: Catalan literary agency based in Barcelona, also a member of ADAL. Represents Spanish and Catalan authors across fiction and non-fiction, with comparable rights management and editorial service scope.

Emerging players

• BookBub (Author Services): Digital author-marketing and rights-discovery platform serving independent and traditionally published authors. Represents an emerging, technology-enabled alternative to traditional literary agencies for mid-list authors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agenciaimc
• LinkedInlinkedin.com/company/imc-ag%C3%A8ncia-literaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMC Agència literaria