Mitsubishi Electric Ireland

What Mitsubishi Electric Ireland does

Mitsubishi Electric Ireland is the Irish branch office of Mitsubishi Electric Europe B.V., itself a subsidiary of the Japanese-listed Mitsubishi Electric Corporation (TSE: 6503). Established in Ireland in September 1981, the branch operates from premises at Grange Castle Business Park, Dublin 22, after a 2024 relocation, and employs approximately 25 staff. It is organised into two divisions: Living Environmental Systems (LES), which supplies air-conditioning, heat pumps, VRF systems, chillers, and IT cooling solutions, and Factory Automation (FA), which supplies PLCs, HMIs, inverters/drives, servo systems, and industrial robots.

The business distributes Mitsubishi Electric's proprietary technology platforms — including Lossnay heat-recovery ventilation, Plasma Quad filtration, and the e-F@ctory industrial IoT solution (now integrated with Iconics software and the EcoAdviser energy-management module) — through an authorized dealer network spanning the Republic of Ireland and Northern Ireland, supplemented since December 2024 by direct installation capability acquired through Crystal Air Holdings Limited.

The revenue model combines specification-led capital-equipment sales (HVAC systems for commercial, residential, and data-center customers; automation components for industrial manufacturers) with post-sale service, spare parts, and increasingly software-and-analytics recurring elements. End customers are diverse, covering commercial property, data-centre operators, industrial manufacturers, and public-sector buyers, with no single account disclosed as dominant. Pricing follows a capital-equipment-plus-service pattern typical of premium-tier HVAC and FA vendors.

Name

Mitsubishi Electric Ireland

Legal name

Mitsubishi Electric Corporation

Website

https://ie.mitsubishielectric.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Mitsubishi Electric Ireland is the Dublin-based Irish branch of Mitsubishi Electric Europe, distributing Living Environmental Systems (HVAC, heat pumps, VRF, data-centre cooling) and Factory Automation products (PLCs, drives, robots) to commercial, industrial, and data-centre customers across the Republic of Ireland and Northern Ireland via an authorised dealer network.

Ownership category

akta.pro rank

Product category

Industrial Automation & HVAC Equipment

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Factory automation systems
• Industrial HVAC equipment
• Air source heat pumps
• Variable refrigerant flow
• Industrial robotics

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Air Conditioning and Heat Pump Sales: Sale of residential, commercial and industrial air conditioning systems, heat pumps (Ecodan range), ventilators, modular chillers, IT cooling solutions, and associated controls. Revenue generated from product sales, installation services through authorised dealers, and maintenance contracts.
2. Factory Automation Products and Systems: Sale of industrial automation products including controllers (MELSEC PLCs/PACs), robots (MELFA/ASSISTA), drives (FREQROL inverters/servos), HMIs (GOT), power distribution equipment, vision solutions, and integrated software solutions (e-F@ctory, MELSOFT, SCADA). Revenue from hardware sales, software licences, and solution integration.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mitsubishi Electric Ireland is the Irish sales, marketing, and technical-support branch of the Japanese Mitsubishi Electric Corporation, selling and supporting two main product lines: (1) Living Environmental Systems, including residential and commercial air conditioners, Mr Slim splits, City Multi VRF systems, Lossnay energy-recovery ventilators, Ecodan air-source heat pumps, e-Series modular chillers, and IT cooling solutions; and (2) Factory Automation, including MELSEC PLCs/PACs, MELSERVO servos, FREQROL inverters, GOT HMIs, MELFA industrial robots, ASSISTA collaborative robots, vision systems, and the e-F@ctory IoT digital-manufacturing platform. Products are distributed via authorised dealer networks across Ireland and Northern Ireland, with direct enterprise sales supported by product specialists.

Product overview

Mitsubishi Electric Ireland operates two main business divisions: Living Environmental Systems (air conditioning, heating, and ventilation) and Factory Automation Systems. Living Environmental Systems includes residential and commercial air conditioning products (Room Air Conditioners, Mr Slim, City Multi VRF), heat recovery ventilators (Lossnay), renewable heating solutions (Ecodan heat pumps rated A++), modular chillers (e-Series), IT cooling systems, and controls. Factory Automation provides an integrated ecosystem centered on the e-F@ctory platform combining controllers (MELSEC PLCs, Motion Controllers, CNCs), drives (MELSERVO servos, FREQROL inverters), robotics (MELFA industrial robots, ASSISTA collaborative robots), visualization (GOT HMIs), edge computing (MELIPC), power distribution equipment, inspection systems (Vision Solutions, Line Scan Bar), and software solutions (MELSOFT development tools, Iconics digital solutions, EcoAdviser, SCADA MAPS). Both divisions contribute to sustainability through energy-efficient products and carbon neutrality solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Mr Slim: Small- to medium-sized split-type room air conditioners for residential and commercial use
• City Multi VRF
• Lossnay
• Ecodan
• e-F@ctory
• MELSEC
• MELSERVO
• MELFA
• FREQROL
• GOT
• ASSISTA

Products and services

• Room Air Conditioners (M-Series) Wall-mounted, floor-standing and ceiling-recessed cassette indoor air conditioning units for residential rooms and small commercial spaces, featuring i-See Sensor technology for adaptive climate control.
• Mr Slim Package Air Conditioners Small- to medium-sized split-type inverter air conditioners for residential and commercial applications, offering industry-leading quiet operation and high coefficient of performance (COP).
• City Multi VRF Systems Variable Refrigerant Flow (VRF) air conditioning systems providing distributed airflow and independent control of multiple indoor units with a wide selection of designs and capacities for commercial buildings.
• Lossnay Energy Recovery Ventilators Heat-exchange ventilators with proprietary paper cross-flow plate-fin core for energy-efficient room air refreshment while maintaining temperature and humidity in residential, commercial, and industrial buildings.
• Ecodan Air Source Heat Pumps Air source heat pumps rated A++ under the ErP Directive for energy-efficient renewable heating and domestic hot water in residential and commercial buildings ranging from small flats to large facilities.
• e-Series Modular Chillers Modular chiller range delivering low-carbon, cost-effective cooling and heating at 90kW to 540kW capacity with high efficiency for commercial and industrial buildings.
• IT Cooling Solutions Cooling systems designed for complex IT environments with variable cooling loads, maintaining constant temperature and humidity for data centre applications.
• MELSEC Programmable Controllers (PLC) Programmable logic controllers (PLCs) and programmable automation controllers (PACs) for industrial automation applications, offering scalable options and proven performance across a wide range of control applications.
• MELSERVO AC Servo Motors & Drives AC servo motors and drives for precise motion control, positioning, and speed regulation of motors in industrial automation applications.
• FREQROL Variable Frequency Inverters Variable frequency inverters for energy-efficient motor speed control and regulation in industrial applications, enhancing competitiveness through quality and productivity improvements.
• GOT Human-Machine Interfaces Human-Machine Interfaces (HMIs) with extensive library functions for industrial visualisation, operator interfaces, and control in factory automation environments.
• MELFA Industrial Robots Industrial robots supporting various intelligent applications in high-tech manufacturing fields, compatible with broader Factory Automation products for assembly, pick-and-place, and material handling.
• ASSISTA Collaborative Robot Collaborative robot (cobot) designed for safe operation alongside human workers, enabling side-by-side human-robot collaboration in manufacturing environments such as pharmaceuticals and electronics assembly.
• Low-voltage Power Distribution Equipment Low-voltage circuit breakers, contactors, motor starters, and MEprotect protection relays for safe and reliable power distribution in industrial electrical systems.
• Industrial Vision Solutions & Line Scan Bar Industrial vision systems including Line Scan Bar CMOS contact image sensors for optical quality inspection and automation in manufacturing processes.
• e-F@ctory Digital Manufacturing Solution Integrated IoT-based digital manufacturing solution that combines factory automation and IT technologies to reduce total cost of development, production and maintenance through big-data analytics for smart-factory transformation.
• MELIPC Industrial Computer Industrial computer offering edge computing, IT system coordination, and device control with robust features for general-purpose factory automation applications.

Quantifiable outcome

• Food waste reduction by almost 100% at Radisson Blu Scandinavia through composting technology
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature12 records

Partnerships

Eleven partnerships are on record, tiered core and key.

• APAC GroupcoreStrategic or Co-development Partner · 13 July 2026Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A. acquired all shares of APAC group, which has extensive experience designing, selling, installing and maintaining data centre server room cooling systems. The acquisition strengthens one-stop capabilities in Europe for integrated equipment sales, installation and maintenance services.
• COMPAC GroupcoreStrategic or Co-development Partner · 13 July 2026Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A. acquired all shares of COMPAC group, which provides sales, installation and maintenance for applied HVAC systems in factories, offices and commercial facilities. The acquisition complements Mitsubishi Electric's product portfolio for expanding data centre cooling systems business across Europe.
• Konecranes OyjkeyStrategic or Co-development Partner · 2 July 2026Mitsubishi Electric is transferring a portion of its shares in Mitsubishi Electric FA Industrial Products Corporation to Konecranes. Following the transaction, Konecranes will hold 70% and Mitsubishi Electric 30%. The partnership integrates Mitsubishi Electric FA Industrial Products' hoist and geared motor technologies with Konecranes' global material-handling equipment business, enabling enhanced products and services and strengthened global business development.
• SKY Perfect JSAT CorporationkeyStrategic or Co-development Partner · 1 July 2026SKY Perfect JSAT Corporation, one of Asia's largest satellite communication operators, is collaborating with Mitsubishi Electric on the development of full digital payload technology under JAXA's Space Strategy Fund. The partnership involves investigating and assessing potential use cases for communication satellites in the 2030s and incorporating insights into the design of internationally competitive satellite communication systems.
• SKY Perfect JSAT CorporationkeyTechnology or Integration · 12 September 2024Integration of Iconics and EcoAdviser platforms to revolutionise energy management with Artificial Intelligence capabilities, driving operational efficiency, sustainability, and cost savings for businesses.
• ACAL TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mitsubishi Electric Factory Automation products covering Galway and western Ireland region.
• Advanced Electrical Manufacturing LtdcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mitsubishi Electric Factory Automation products covering Cork region.
• Ashdale Engineering LtdcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mitsubishi Electric Factory Automation products covering Belfast and Northern Ireland.
• ECN Technologies LtdcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mitsubishi Electric Factory Automation products covering Mullingar and Midlands region.
• MPAC LtdcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mitsubishi Electric Factory Automation products covering Carlow region (Matt Pender Automation & Controls Ltd).
• Garland InstrumentscoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Mitsubishi Electric Factory Automation products.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Toshiba Carrier Air-Conditioning Europe (Ireland sales): Toshiba/Carrier VRF and heat pump systems are distributed in Ireland and compete head-to-head with Mitsubishi Electric's commercial VRF and heat pump offerings.
• Rockwell Automation Ireland: Rockwell competes in factory automation across PLCs, motion, drives, and visualisation, overlapping with MELSEC, MELSERVO, FREQROL, and GOT products sold by Mitsubishi Electric Ireland's FA division.
• Siemens Ireland: Siemens operates in Ireland across factory automation (PLCs, drives, motion control) and building technologies/HVAC, directly overlapping both of Mitsubishi Electric Ireland's divisions. Most direct peer for the FA division.
• Daikin Ireland: Irish arm of Daikin, the global HVAC market leader. Directly competes with Mitsubishi Electric Ireland's Living Environmental Systems division on VRF, heat pumps, splits, and chillers for residential and commercial customers across Ireland.
• Bosch Thermotechnology Ireland: Bosch sells heating and hot water systems (including heat pumps) in Ireland through installer networks, directly competing with Ecodan in the residential and commercial decarbonisation market.
• Panasonic Heating & Cooling Ireland: Panasonic is a global HVAC/heat pump competitor with active distribution in Ireland, directly competing with Ecodan, Mr Slim, and City Multi VRF ranges for residential and commercial applications.
• ABB Ireland: ABB is a major industrial automation, robotics, and motion competitor in Ireland, with overlapping offerings in PLCs, drives, robots, and power products. Comparable to Mitsubishi Electric Ireland's Factory Automation business.
• Hitachi Heating & Cooling Ireland: Direct HVAC/VRF competitor in Ireland with comparable residential and commercial air conditioning and heat pump portfolios targeting the same installer and contractor channels.

Emerging players

• Omron Industrial Automation Europe (Ireland): Omron is an industrial automation player in Ireland with PLCs, vision, and robotics that partially overlap with Mitsubishi Electric's FA division, particularly in pharma, food, and electronics manufacturing use cases.

Broad incumbents

• Schneider Electric Ireland: Broader industrial automation, energy management, and data centre infrastructure incumbent in Ireland, with overlapping PLC, drive, HMI, and building management offerings that compete with Mitsubishi's FA and LES stacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MEIrishbranch
• YouTubeyoutube.com/channel/UCrfxzTakOaSVMVK-bNebPtw
• LinkedInlinkedin.com/company/mitsubishi-electric-ireland
• Instagraminstagram.com/mitsubishielectricireland

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitsubishi Electric Ireland