iERA

What iERA does

iERA (Islamic Education and Research Academy) is a UK-registered charity (Charity No. 1134566) headquartered in London that conducts Islamic outreach — known as dawah — globally. Founded and chaired by Abdurraheem Green, the organization operates as a registered faith-based nonprofit funded almost entirely through donations, including Zakat, Sadaqah, one-off gifts, and a 'Regular Giving' program (£1/day suggested). Its service portfolio spans structured training (Dawah Training Course), post-conversion education (New Muslim Education), large-scale events (National Dawah Convention, Gala Dinners, Destination Dawah trips to Rwanda, Malawi, and Uganda), community campaigns (Gift of Dawah boxes containing Qurans and literature), and digital channels (online chat, web shop, training platforms at training.iera.org and newmuslim.iera.org).

iERA's workforce model centers on a deployed network of 1,373 dawah specialists (du'aat) operating across 33 countries spanning the UK, Europe, North America, Latin America (Mexico, Honduras), Africa (Rwanda, Malawi, Uganda), and Asia (Japan). The GTM motion is event-driven and community-led: campaigns are anchored around high-attendance occasions such as the World Cup 2026, Jesus Exhibitions, and national conventions, supplemented by street outreach, exhibitions, and online chat. Recent geographic expansion into Mexico, Honduras, Central America, and Japan has been staffed through recruited International Outreach Specialists reporting to a Global Outreach Manager.

Revenue mechanics are donation-centric rather than transactional: iERA accepts contributions through multiple dedicated appeals (Quran Fund, New Muslim Support Fund, Zakat Fund, Daa'at Fund, Vehicles Fund) and a Stripe-powered checkout on its website. The organization sells Islamic literature and dawah materials through its own e-commerce storefront but does not operate a profit-generating business line. No external funding rounds, parent entities, or institutional investors are present; ownership is founder-led with co-founder Abdurraheem Green as chairman and Yusuf Chambers as director. No AI/ML systems, patents, or proprietary technology beyond standard web platforms are evidenced in the input.

Name

iERA

Legal name

Islamic Education and Research Academy

Website

https://iera.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

iERA is a UK-registered Islamic charity (No. 1134566) that conducts Islamic outreach globally through 1,373 trained dawah specialists across 33 countries, providing training, post-conversion education, events, and donor-funded literature distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: iERA operates as a registered UK charity (no. 1134566) funded primarily through donations from supporters. They accept one-time donations, regular monthly giving, Zakat funds, and Sadaqah. Gift Aid scheme allows UK taxpayers to boost donations by 25%.
2. Dawah Fund Appeals: Multiple dedicated fund appeals including New Muslim Fund, Zakat Fund, Quran Fund, Materials Fund, UK Fund, Vehicles Fund, Duaat Fund, Clothing Fund, and Online Chat Fund. Donors can contribute to specific causes aligned with iERA's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

iERA is a UK-registered charity that conducts Islamic dawah (outreach) through structured training courses for Muslims on sharing their faith, educational programs for new Muslim converts, distribution of Qurans and Islamic literature, online chat engagement, community events, and Destination Dawah travel experiences. The organization deploys a network of 1,373 trained dawah specialists (du'aat) across 33 countries who conduct street dawah, exhibitions, and community outreach.

Product overview

iERA (Islamic Education and Research Academy) offers a comprehensive suite of dawah (Islamic outreach) products and services. The core offerings include the Dawah Training Course for educating Muslims on sharing Islam, the New Muslim Education program for converts, and Destination Dawah travel experiences. The organization operates various fundraising initiatives including the Quran Fund, New Muslim Support Fund, and Zakat Fund. Campaign products include the Gift of Dawah Campaign with its signature gift boxes and the World Cup 2026 global campaign. Additional services include Online Chat, Book A Speaker, Community Events, and a Shop for Islamic literature. The organization hosts major events including the National Dawah Convention and Gala Dinners across UK cities.

Differentiator

Problem solved

Functional benefit

Brands

• Destination Dawah: International dawah trips and experiences visiting countries where iERA has established dawah programs, including Rwanda, Malawi, and Uganda.
• National Dawah Convention

Products and services

• Dawah Training Course Online training program hosted at training.iera.org that teaches Muslims how to share the message of Islam effectively and compassionately through structured curricula on dawah methodology.

Quantifiable outcome

• Every 4 minutes someone takes their Shahada (embraces Islam)

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Muslim Hands: UK-based Muslim charity with international programs and donation-driven funding. Similar operating geography and donor base to iERA, but focused on poverty relief and development.
• Islamic Relief Worldwide: Large UK-headquartered Muslim international charity with a much broader humanitarian mandate. Comparable as a UK Muslim charity using Zakat and regular giving, but far larger and not dawah-focused.
• ICNA (Islamic Circle of North America): Large North American Muslim organization with active dawah, education, and social services programs. Overlaps with iERA's outreach and education mission but operates at substantially larger scale.
• Muslim Aid: UK-based Muslim international charity funded via donations and Zakat. Comparable as a UK Muslim NGO with global reach, though focused on humanitarian relief rather than dawah.

Emerging players

• Al-Maghrib Institute: North American Islamic education provider offering structured courses and seminars. Comparable in running paid/structured Islamic education programs, but focused on traditional scholarly content rather than outreach to non-Muslims.
• IIIT (International Institute of Islamic Thought): US-based Islamic research and education organization producing curricula and training. Comparable in the education and research wing of iERA's mission, though less focused on dawah and new Muslims.

Regional players

• Discover Islam Canada: Canadian Muslim outreach organization running exhibitions, new Muslim support, and dawah training. Comparable programming model to iERA but geographically focused on Canada.
• National Dawah Movement (Pakistan): Large Pakistan-based dawah organization with international scope. Comparable mission focused on training du'at and outreach, but primarily operates in South Asian Muslim-majority contexts.

Direct peers

• Yaqeen Institute for Islamic Research: US-based Islamic research and education nonprofit producing curricula and content for new Muslims and seekers. Closely comparable to iERA's New Muslim Education and online training stack.
• Mercy Mission: UK-based Muslim outreach and education charity focused on dawah and new Muslim support. Highly comparable to iERA in mission, beneficiary base, and event-driven programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ieraorg
• YouTubeyoutube.com/ieraorg
• Facebookfacebook.com/ieraorg
• LinkedInlinkedin.com/company/iera
• Instagraminstagram.com/ieraorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iERA