Select Tech Group
Select Tech Group is an Apple Premium Partner retailer operating 20 stores and e-commerce platforms across the UK and Ireland, selling Apple hardware, certified repair services, and value-added offerings like Select 360 and trade-in programs to consumers, businesses, and educational institutions.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Ireland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Select Tech Group does
Select Tech Group is an Apple Premium Partner retailer operating under the brand 'Select' with 20 physical retail stores across the UK and Ireland, complemented by dual-market e-commerce platforms (ie.selectonline.com and uk.selectonline.com). The company sells Apple's full hardware range — Mac, iPhone, iPad, Apple Watch, AirPods, and Apple TV — alongside a broad accessory ecosystem spanning Beats, Withings, Tonies, smart home, and lifestyle brands. As an Apple Authorised Service Provider and Authorised Education Specialist, Select extends beyond pure retail into certified repair using genuine Apple parts, free 7-day technical support, and free training valued up to €375 per customer, as well as institutional pricing for schools and universities. Select 360, a proprietary inventory management offering, bundles hardware procurement with deployment and management tooling for business customers.
The company employs approximately 172 staff and invests over 10,000 training hours annually to maintain Apple-certified expertise across sales, service, and repair functions. Revenue is generated through four primary streams: (1) one-time hardware and accessory sales, (2) recurring services including AppleCare+ plans and trade-in programmes, (3) financing referrals via Humm (0% finance for consumers, 12–36 month splits) and Propel (Business Pay Monthly for enterprises), and (4) ancillary services such as training, repairs, and warranty extensions including a free 3-year extended warranty bundled with qualifying Apple purchases. Go-to-market is omnichannel, combining bottom-of-funnel physical retail and e-commerce with mid-funnel direct business sales targeting enterprise and SME segments.
The business model is structurally a high-volume, thin-margin Apple authorised retailer with customer-experience differentiation through service, warranty bundling, and certified expertise. The company is privately held, with no disclosed funding rounds, M&A activity, or ownership structure in the source material.
Select Tech Group firmographics
Firmographics- Name
- Select Tech Group
- Legal name
- Select Tech Group
- Website
- https://ie.selectonline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Select Tech Group is an Apple Premium Partner retailer operating 20 stores and e-commerce platforms across the UK and Ireland, selling Apple hardware, certified repair services, and value-added offerings like Select 360 and trade-in programs to consumers, businesses, and educational institutions.
- Ownership category
- akta.pro rank
Select Tech Group industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
- akta.pro secondary industry
- Big-Box Electronics + TV/Home Theater/Audio Retail (CRACAAAF)
Keywords
Where Select Tech Group is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Select Tech Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hardware Sales: Retail sales of Apple products including Mac, iPhone, iPad, Watch, AirPods, and accessories. Revenue generated through one-time product purchases across consumer and business segments.
- Services and Support: AppleCare+ protection plans, technical support, training courses, warranty services, and repair services through Authorised Service Provider status.
- Trade-in Program: Trade-in old devices for credit toward new purchases, creating secondary revenue stream and customer stickiness.
- Financing Services: Partnered with Humm for 0% finance and payment splitting options, earning referral/transaction fees on financed purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apple Hardware Products |
| Subscription | Monthly | Humm Financing |
| Subscription | Annual | AppleCare+ Plans |
| Freemium | Pay-as-you-go | Free Services Bundle |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Select Tech Group product offering
Product offeringCore offering
Select Tech Group operates as an Apple Premium Partner, retailing Apple hardware (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, HomePod) and accessories across 20 physical stores in the UK and Ireland and two e-commerce platforms. Beyond product resale, the company delivers Apple-certified repair services, AppleCare+ protection plans, free staff training, a 3-year extended warranty bundle, trade-in, Humm 0% financing, and a B2B inventory management solution called Select 360.
Differentiator
Problem solved
Functional benefit
Brands
- Select: Apple Premium Partner retail brand offering Apple products, accessories, and services including technical support, warranty, training, and financing.
Quantifiable outcome
- 3-year extended warranty worth up to €375 with Mac, iPhone or iPad purchase
- +3 more outcomes
Companies that use Select Tech Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Select Tech Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Select Tech Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreSelect is an Apple Premium Partner, Authorised Service Provider, and Authorised Education Specialist. This comprehensive partnership enables sales of iPhone, Mac, iPad, and accessories with official backing, certified repair services using genuine Apple parts, and educational institution pricing programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Select Tech Group competitors and assessment
Company assessmentDirect peers
- Argos (Sainsbury's): Argos is a major UK high-street and online general merchandise retailer with a strong Apple product range, Click + Collect infrastructure, and competitive pricing — competes directly with Select on consumer Apple hardware and convenient pickup.
- Currys: Currys is the UK's largest consumer electronics and appliance retailer with 300+ stores and a strong online platform, an Apple Premium Reseller that competes head-on with Select across consumer and small-business Apple hardware, accessories, and bundled services.
- Simply Electronics: Simply Electronics is an Ireland-based online Apple products specialist offering Mac, iPhone, and iPad with competitive pricing — a direct online competitor to Select's Irish e-commerce business targeting the same consumer segment.
- Harvey Norman: Harvey Norman operates large-format electronics, computing, and appliance superstores across Ireland and the UK, selling the same Apple product lines as Select alongside PCs, TVs, and home appliances — a direct omnichannel competitor in Select's home Irish market.
- KRCS Group: KRCS is a UK Apple Premium Reseller chain with a strong regional store presence and education/business services — competes head-on with Select for the same Apple Premium Partner status, education contracts, and enterprise customers.
Regional players
- JB Hi-Fi: JB Hi-Fi is a leading Australia/New Zealand consumer electronics and home entertainment specialty retailer with strong Apple category presence and service offerings — comparable Apple-led specialty electronics retailer operating in a different geography.
Broad incumbents
- Best Buy: Best Buy is North America's largest consumer electronics specialty retailer with Geek Squad service offerings, broad Apple assortments, and omnichannel capabilities — a global benchmark for an Apple-led specialty electronics retailer of much larger scale than Select.
- Amazon UK: Amazon is the dominant online retailer of Apple products and accessories in the UK and Ireland, frequently undercutting premium resellers on price and offering its own used/refurbished programs — Select's principal price-competition threat on identical Apple SKUs.
- John Lewis & Partners: John Lewis is a UK department store with significant electronics and Apple product assortments, online and in-store, plus its own warranty and service offerings — competes with Select on Apple hardware sales particularly during peak gift seasons.
- Apple (Apple Retail / apple.com): Apple operates its own first-party retail stores and online store across the UK and Ireland, selling the identical Mac, iPhone, iPad, Watch, and AirPods SKUs that Select carries — the most direct competitive benchmark and channel that ultimately controls Select's terms of trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Select Tech Group social profiles
Digital presenceSelect Tech Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Tech Group leadership team
Management profileNumber of profiles
Select Tech Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Tech Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Tech Group
What does Select Tech Group do?
Select Tech Group operates as an Apple Premium Partner, retailing Apple hardware (Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, HomePod) and accessories across 20 physical stores in the UK and Ireland and two e-commerce platforms. Beyond product resale, the company delivers Apple-certified repair services, AppleCare+ protection plans, free staff training, a 3-year extended warranty bundle, trade-in, Humm 0% financing, and a B2B inventory management solution called Select 360.
Is Select Tech Group a public or private company?
Select Tech Group is a private company. It is classified as unknown and is currently operating.
When was Select Tech Group founded?
Select Tech Group was founded in -1. It employs 101 to 250 people.
Where is Select Tech Group based?
Select Tech Group is headquartered in Not specified, Ireland, in the Europe region.
How does Select Tech Group make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are services and Support, trade-in Program and financing Services.
Who are Select Tech Group's main competitors?
Direct peers on record are Argos (Sainsbury's), Currys, Simply Electronics, Harvey Norman and KRCS Group. JB Hi-Fi is listed as a regional player. Broad incumbents are Best Buy, Amazon UK, John Lewis & Partners and Apple (Apple Retail / apple.com).
Does Select Tech Group have an API?
No public API is recorded for Select Tech Group.
What industry is Select Tech Group in?
Select Tech Group's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail, with a secondary code of CRACAAAF, Big-Box Electronics + TV/Home Theater/Audio Retail. Its NAICS code is 44921 and its SIC code is 5734.