What Institute for Addressing Strangulation does

The Institute for Addressing Strangulation (IFAS) is a UK-registered nonprofit organisation established in October 2022, operating with a team of five employees and dedicated to addressing non-fatal strangulation and its role within Violence Against Women and Girls (VAWG). It serves frontline professionals across policing, healthcare, forensic medicine, the judiciary, and the domestic-abuse support sector, alongside victim-survivors and the wider public. The organisation was founded in close temporal alignment with the introduction of strangulation as a standalone criminal offence in England and Wales in June 2022, positioning it at the intersection of an emerging legal framework and a previously underserved area of practice.

IFAS delivers a multi-format product portfolio comprising training programs (free webinars and eLearning modules alongside a paid annual conference at £120 early-bird pricing), applied research outputs (approximately 20 publications to date), victim-facing information leaflets translated into eight languages, podcasts, formal position statements, and a digital safety-planning tool called Cover Your Tracks. Content is produced under the leadership of CEO Bernie Ryan OBE and Research Manager Dr. Zoe Callon, with evidence drawn from analysis of national police data and practitioner input. The organisation does not operate proprietary technology platforms beyond standard web-based resource delivery and the Cover Your Tracks tool.

The business model is hybrid and characteristic of a small mission-driven nonprofit: primary funding comes from UK Home Office grant support, supplemented by charitable donations and modest earned revenue from paid training and conference attendance. The majority of training and resource content is distributed free of charge, supporting reach and adoption across a fragmented professional user base. Strategic partnerships with SafeLives, the Faculty of Forensic and Legal Medicine (FFLM), and the National Confidential Violence against Women and Girls Policing Programme (NCVPP) extend distribution and lend institutional credibility, while activities remain concentrated in the United Kingdom.

Name

Institute for Addressing Strangulation

Legal name

Institute for Addressing Strangulation

Website

https://ifas.org.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

UK nonprofit (five employees, established October 2022) addressing non-fatal strangulation within Violence Against Women and Girls. Delivers free training, research, multi-language victim leaflets, and a paid annual conference to police, healthcare, and domestic-abuse professionals across the United Kingdom.

Ownership category

akta.pro rank

Product category

Violence Prevention Training and Research Services

NAICS

Individual and Family Services (6241), Human Rights Organizations (813311), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Threat Assessment, Violence Prevention & Behavioral Intervention Support (EDAEACAH), Safeguarding, Accountability & Compliance (ESG, Gender/GBV, Do No Harm) (BPADAEAM)

Keywords

• Non-fatal strangulation training
• Domestic abuse research
• Victim safeguarding resources
• Violence prevention policy
• Frontline professional training

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Services: IFAS provides training programs to professionals, some free and some with paid registration for advanced or conference events.
2. Government Funding: Funded by the Home Office for Violence Against Women and Girls work, indicating grant-based government funding.
3. Donations: Accepts donations through PayPal to provide unrestricted funds for responding to emerging issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Institute for Addressing Strangulation provides accredited training, research, and resources focused on non-fatal strangulation, a form of violence often linked to domestic abuse. It serves frontline professionals (police, healthcare workers, domestic abuse specialists) through structured training programs and produces multilingual victim-facing materials, research reports, podcasts, and policy position statements. The organization is funded primarily by a Home Office grant and operates through partnerships with sector bodies including SafeLives, the Faculty of Forensic and Legal Medicine, and the National Centre for Violence Prevention Programmes.

Product overview

The Institute for Addressing Strangulation (IFAS) is a UK-based nonprofit organization established in October 2022 that provides a portfolio of educational, research, and advocacy products focused on addressing non-fatal strangulation as a high-risk form of violence against women and girls. The core offerings include professional training programs (in partnership with SafeLives, having trained over 22,000 frontline professionals), multi-language victim information leaflets, annual research reports on police-recorded offences, podcast content, conference events, position statements, and online safety guidance. IFAS operates as a resource and training hub rather than a software product company, serving healthcare professionals, criminal justice practitioners, educators, and victims/survivors.

Differentiator

Problem solved

Functional benefit

Products and services

• IFAS Professional Training Programs Accredited training programs delivered to police, healthcare professionals, social workers, and domestic abuse practitioners, including a Level 3 Award in Non-Fatal Strangulation and Associated Domestic Abuse accredited with FutureQuals.
• Victim Information Leaflet Free multilingual information leaflet for victims and survivors of non-fatal strangulation, published in eight languages and distributed via partner organizations and the IFAS website.
• Research Reports and Publications Evidence-based research outputs on non-fatal strangulation produced by IFAS's research function for sector professionals, policymakers, and partner organizations.
• IFAS Podcast Series Podcast series produced by IFAS covering non-fatal strangulation topics, featuring practitioners, researchers, and survivors for sector and public audiences.
• IFAS Annual Conference Annual conference and events convened by IFAS to bring together professionals, researchers, and policymakers working on non-fatal strangulation and domestic abuse.
• Strangulation Position Statement and Factsheet IFAS-authored position statement and factsheet articulating organizational policy positions and core facts on non-fatal strangulation for sector stakeholders and policymakers.
• Cover Your Tracks Online Safety Guide Online safety guidance resource distributed by IFAS to help victims and survivors reduce digital risk associated with non-fatal strangulation and domestic abuse.

Quantifiable outcome

• Over 22,000 frontline professionals trained
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• SafeLivescoreStrategic or Co-development PartnerIFAS partnered with SafeLives to develop non-fatal strangulation (NFS) training for professionals who work with victims/survivors of strangulation. This partnership has enabled training of over 20,000 frontline professionals.
• Faculty of Forensic and Legal Medicine (FFLM)coreStrategic or Co-development PartnerFFLM hosts the IFAS Conference and training events on their platform, providing infrastructure for professional education in forensic and legal medicine.
• National Centre for Violence Against Women and Girls and Public Protection (NCVPP)coreStrategic or Co-development PartnerIFAS works with NCVPP on data analysis and policy development. NCVPP is the body that supports police forces in improving standards for tackling Violence Against Women and Girls offences including non-fatal strangulation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Respect (UK): UK organisation running perpetrator behaviour-change programmes and accreditation for DA work. Directly comparable as a UK specialist training and standards body addressing domestic abuse.
• Karma Nirvana: UK specialist charity delivering training and helpline support around honour-based abuse and forced marriage. Comparable as a niche UK VAWG training and victim-resource organisation targeting professionals and victims.
• SafeLives: UK domestic abuse charity and IFAS's core training partner; co-developed the non-fatal strangulation training programme that has reached 20,000+ professionals. Both organisations focus on improving frontline DA response across police, health, and specialist providers.
• Centre for Women's Justice: UK legal charity using strategic litigation, policy, and training to strengthen the criminal justice response to male violence against women. Comparable in mission, training focus, and policy advocacy targeting the same frontline professional base.
• ManKind Initiative: UK charity supporting male victims of domestic abuse, including the Male Domestic Abuse Victims Helpline. Comparable as a UK DA specialist delivering helpline, training, and policy work, though focused on a different victim segment.
• Women's Aid (UK): The UK's largest federation of domestic abuse service providers, offering training, helplines, and policy advocacy. Highly comparable in training-led mission, public-protection policy work, and survivor-centred positioning.
• Refuge (UK): National domestic abuse charity operating the National Domestic Abuse Helpline and refuge services. Comparable as a UK VAWG specialist delivering front-line services and shaping public discourse on safety.
• Training Institute on Strangulation Prevention (Alliance for HOPE International): US-based specialist institute delivering strangulation training to first responders, prosecutors, and healthcare workers. It is the clearest international counterpart given its narrower focus on strangulation, mirroring IFAS's mission and product mix.

Others

• Faculty of Forensic and Legal Medicine (FFLM): Professional body hosting the IFAS Conference and training on its platform. Functions as a partner and infrastructure provider rather than a competitor, but sits within the same forensic-medicine audience IFAS serves.

Broad incumbents

• National Centre for Violence Against Women and Girls and Public Protection (NCVPP): Police-led public protection body that works with IFAS on data analysis and policy. Functions as a broader governmental incumbent within the VAWG training and policy ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InstituteFAS
• YouTubeyoutube.com/watch?v=0ugH9y_d41g
• LinkedInlinkedin.com/company/institute-for-addressing-strangulation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Institute for Addressing Strangulation