IFFD

What IFFD does

IFFD (Idræts- og Fritidsfaciliteter i Danmark) is a Danish membership association founded in 2014 that operates as the unified voice for Danish municipalities on sports and leisure facility matters. Headquartered in Viborg with 5 employees, the association serves 30+ member municipalities across Denmark and the Faroe Islands, structured around five membership categories (A: municipalities; B1/B2: municipal employees; B3: associations/organizations; C: commercial providers). Its core activities are policy advocacy at the national level, professional networking (including the Network for Sports Directors in Denmark and a newer Network for Municipal Employees), and knowledge dissemination through events, webinars, and resource groups on topics such as artificial turf, accessibility, sustainability, and health promotion.

The association's primary digital assets are the iffd.dk website (with an active news section of 321 articles) and the Talogviden.dk platform, jointly developed with Idrættens Analyseinstitut (Idan) under a strategic partnership running through end of 2026. Talogviden.dk functions as a knowledge and data platform providing municipalities with statistics, case studies, and decision-support tools including the Kommunesammenligneren (municipal comparison tool), the Facilitetsindeks (facility provision index), and a Scenarieværktøj (Scenario Tool) co-developed with Tønder Kommune for testing sports club subsidy models. The technology stack is conventional — web publishing and Excel-based tools — with no disclosed AI/ML capabilities.

IFFD's revenue model is subscription-based membership fees across the five categories, with fees not publicly disclosed. The organization is governed by a Representative Assembly (Repræsentantskab) and a Board (Forretningsudvalg) drawn from member municipalities, currently chaired by Aalborg Mayor Lasse Frimand Jensen following his March 2026 election. There are no external funding rounds, no parent company, and no commercial product lines; the association's growth is driven by member expansion, partnership deepening with Idan, and progressive broadening of data and resource offerings to municipal stakeholders.

Name

IFFD

Legal name

Idræts- og Fritidsfaciliteter i Danmark

Website

https://iffd.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IFFD is a Danish non-profit membership association representing 30+ municipalities as the unified voice on sports and leisure facility policy, providing advocacy, professional networking, and a jointly developed data platform (Talogviden.dk) with Idrættens Analyseinstitut.

Ownership category

akta.pro rank

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: IFFD generates revenue through membership fees from five categories: A (municipalities), B1 (employees from member municipalities), B2 (employees from non-member municipalities), B3 (associations/organizations), and C (commercial providers). Membership fees fund the secretariat operations, events, networking activities, and knowledge sharing initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IFFD is a Danish non-profit membership association that serves as the unified voice of Danish municipalities on sports and leisure matters. It provides tiered membership services (categories A, B1, B2, B3, C) to municipalities, municipal employees, associations, and commercial providers, and delivers value through the Talogviden.dk data platform, professional networks (Network for Sports Directors), topic-specific resource groups, annual events, and policy advocacy on facility development, subsidy models, and sports policy.

Product overview

IFFD (Idræts- og Fritidsfaciliteter i Danmark) is a membership-based association serving as the unified voice for Danish municipalities on sports and leisure matters. The organization operates primarily as a knowledge-sharing and networking entity rather than a product company. Its core offerings include Talogviden.dk (a joint data platform with Idrættens Analyseinstitut providing municipalities with research and statistics), professional networks for leisure managers, expert resource groups on specific topics, and events/conferences. IFFD does not offer a unified software platform but rather facilitates collaboration, knowledge exchange, and data-driven decision-making for its member municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Talogviden.dk — Joint Data and Knowledge Platform A knowledge and data platform providing Danish municipalities with facts, research, case studies, and inspiration about sports, leisure, and facilities. Developed jointly by Idrættens Analyseinstitut (Idan) and IFFD as the central digital resource for evidence-based municipal sports and leisure decision-making.
• IFFD Membership Program (categories A, B1, B2, B3, C) Tiered membership program — the central offering of IFFD — granting Danish municipalities (A), their employees (B1), employees of non-member municipalities (B2), associations and organizations (B3), and commercial providers (C) access to policy advocacy, Talogviden.dk data platform, professional networks, resource groups, and events.
• Netværket for fritidschefer i Danmark (Network for Leisure Directors in Denmark) A dedicated professional network for municipal leisure directors (fritidschefer) in Denmark, facilitating knowledge sharing, peer collaboration, and access to sector expertise among senior municipal sports and leisure administrators.
• IFFD Ressourcegrupper (Resource Groups) Expert topic-specific working groups organized by IFFD — including resource groups on facility strategies, artificial turf, accessibility, and outdoor sports — enabling members to collaborate on specialized sports and leisure topics.
• Facilitetsindeks (Facility Provision Index) An index measuring sports facility provision across Danish municipalities, updated by Idrættens Analyseinstitut with an enhanced methodology covering capacity and diversity of facilities, providing municipalities with comparative benchmarking data.
• IFFD Events (Annual Meetings, Conferences and Webinars) IFFD-organized events program including annual meetings (årsmøder), conferences, and webinars on topics such as sustainability, artificial turf, facility strategies, and outdoor sports; IFFD also participates in events such as Idrætsmødet (the largest sports conference in Denmark).

Quantifiable outcome

• Talogviden.dk launched December 2024 as joint platform with Idan
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Idrættens Analyseinstitut (Idan)coreStrategic or Co-development Partner · 4 January 2024Strategic partnership between IFFD and Idrættens Analyseinstitut to help municipal politicians and administrations with data and knowledge for decision-making about sports and leisure development. The partnership launched January 2024, initially running through end of 2026. Joint deliverables include Talogviden.dk website providing data, cases, and inspiration for municipalities on sports and leisure topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Idrætsmonitor: A Danish media outlet covering sports policy, facilities, and municipal sports decisions. IFFD's leadership publishes debate pieces in Idrætsmonitor and uses it as a channel, making it a peer in the sense of shaping the same municipal sports policy conversation.
• Lokale og Anlægsfonden: A foundation that supports local sports, leisure, and outdoor facility projects across Denmark with grant funding. It serves many of the same municipal facility decision-makers that IFFD targets, but as a funding body rather than an advocacy and data organization.
• Dansk Erhverv: A major Danish business and trade association representing commercial enterprises across sectors. Relevant as a structural peer for IFFD's C-member commercial-provider category and as a comparable membership-association operating model in Denmark.

Regional players

• Danske Regioner: The national association of Denmark's five regions, analogous to KL but for regional government. While regions have a narrower role in sports/leisure than municipalities, Danske Regioner shares the same advocacy, knowledge-sharing, and policy-influencing structure that IFFD uses with its municipal members.

Direct peers

• Kommunernes Landsforening (KL): The national association of Danish municipalities, representing all 98 municipalities on broad policy issues including welfare, healthcare, and municipal finance. IFFD is essentially a sector-specific vertical association operating under KL's broader municipal advocacy umbrella, addressing the same membership base on a narrower sports/leisure mandate.
• Idrættens Analyseinstitut (Idan): IFFD's primary strategic partner and joint developer of Talogviden.dk, providing research, statistics, and analysis on Danish sports and physical activity. Functionally a peer because Idan serves many of the same municipal stakeholders with overlapping data products and analytical capabilities — they are simultaneously collaborator and competitor for municipal mind-share.

Broad incumbents

• DGI: Denmark's second-largest sports organization focused on grassroots and community sports, working closely with local associations and municipalities. DGI operates in the same sports-and-municipal intersection as IFFD but from the association/provider perspective rather than the municipal/facility perspective.
• Dansk Idrætsforbund (DIF): Denmark's National Olympic Committee and largest sports federation, representing ~1.9 million members across 60+ member federations. While DIF represents the sports organizations' side, IFFD represents the municipal facility side — they are natural counterparties in national sports policy and frequently collaborate on shared issues like facility funding.

Emerging players

• Sport Event Denmark: A national organization promoting Denmark as a host for international sports events, working with municipalities and sports organizations. It overlaps with IFFD where municipal facilities and infrastructure decisions intersect with hosting major events.
• Sund By Netværket: The Danish Healthy Cities Network, a WHO-affiliated municipal network promoting health-promoting local policies including physical activity. It overlaps with IFFD where sports/leisure facilities intersect with municipal public-health agendas and shares a similar membership-based, knowledge-sharing model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iffd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IFFD