What IFHG - we're hiring! does

IFHG (iForHospitality Group B.V.) is a Netherlands-based hospitality commercial consultancy founded in 2013 by Albert Kreeft, headquartered in Koudekerk aan den Rijn. The firm delivers revenue management, marketing management, software advisory and implementation, temporary staffing (detachering), and strategic consultancy services to hotels, holiday parks, resorts, and serviced apartments across the Netherlands, Belgium, Luxembourg, and the ABC islands (Aruba, Bonaire, Curaçao). Service offerings are packaged in three tiers for revenue management (Half Board, Full Board, All Inclusive, starting at €1,499/month) and three tiers for marketing (The Essentials, In Control, Full Story, starting at €399/month), with variable performance-based pricing available for hotel chains.

The underlying technology stack is consultancy-led rather than product-led: IFHG configures and integrates third-party hospitality software including Mews PMS (where it holds Preferred Installer status), channel managers, booking engines, and revenue management systems, layering AI-assisted forecasting tools onto existing client PMS/RMS environments via APIs. The firm's analytical edge rests on 15+ years of accumulated domain knowledge, 10+ years of proprietary performance data across 100+ hotel clients, and external signals (weather, events, flight schedules, search behavior, competitor rates). The marketing service line is delivered in partnership with Magic Marketing, while construction-related advisory is delivered with Blend Hospitality.

IFHG makes money primarily through recurring monthly retainers on the revenue management and marketing packages, supplemented by one-time and recurring fees from PMS implementation and configuration projects, hourly and contract-based revenue from staffing engagements, and project-based fees from feasibility, rebranding, and due diligence consultancy. The go-to-market is direct and consultative: prospective clients are routed through a free consultation entry point on the website, with sales cycles tailored to property size and segment. The customer base of 100+ hotels and holiday parks spans boutique, mid-market, and enterprise (including hotel chains), with no disclosed external institutional funding and a privately held, founder-led ownership structure.

Name

IFHG - we're hiring!

Legal name

iForHospitality Group B.V.

Website

https://ifhg.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

IFHG is a Netherlands-based hospitality consultancy founded in 2013 that provides revenue management, marketing management, software implementation, staffing, and strategic advisory services to 100+ hotels, holiday parks, and serviced apartments across the Benelux and ABC islands, combining domain expertise with AI-assisted forecasting.

Ownership category

akta.pro rank

Product category

Hospitality Revenue Management & Consultancy

NAICS

Facilities Support Services (561210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Revenue management services
• Hotel marketing services
• Hospitality consulting
• Hotel software implementation
• Hospitality staffing

Headquarters

HQ city

Koudekerk aan den Rijn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Revenue Management Services: Recurring monthly retainer services for revenue management, offered in three tiers (Half Board, Full Board, All Inclusive), starting from €1,499 per month. Services include pricing strategy, forecasting, channel mix optimization, PMS support, and group requests handling. Also available as performance-based variable pricing for hotel chains.
2. Marketing Management Services: Recurring monthly marketing services offered in three tiers (The Essentials, In Control, Full Story), starting from €399 per month. Services include SEO, SEA, Google Hotel Ads, website optimization, social media, email marketing automation, review management, and photography. Delivered in partnership with Magic Marketing.
3. Software Implementation & Configuration: One-time and recurring fees for software selection advice, PMS implementation, configuration, training, and ongoing support. IFHG is a Preferred Installer of Mews PMS.
4. Staffing & Detachment: Temporary placement of revenue managers, reservation agents, front office staff, and marketing professionals for short-term (weeks) to long-term (years) assignments. Flexible hourly and contract arrangements.
5. Consultancy & Strategic Advisory: Custom consultancy projects including feasibility studies, market analysis, financial projections, concept development, construction guidance, rebranding, reorganization, and due diligence. Also includes interim management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

IFHG (iForHospitality Group B.V.) is a B2B hospitality services firm that helps hotels, resorts, and holiday parks improve their commercial performance through revenue management, marketing management, software implementation, staffing, and strategic consultancy. The company combines human hospitality expertise with data-driven pricing strategies, dynamic forecasting, and AI-enhanced RevPAR optimization. It also serves as a Preferred Installer of Mews PMS, advising, implementing, and configuring hospitality software stacks for clients across the Benelux and ABC islands.

Product overview

IFHG (iForHospitality Group B.V.) is a hospitality revenue management and commercial advisory company offering a portfolio of service offerings rather than a traditional SaaS product. The core offerings include Revenue Management (with three service tiers: Half Board, Full Board, and All Inclusive packages starting from €1,499/month), Marketing Management (delivered in partnership with Magic Marketing, with three tiers: The Essentials, In Control, and Full Story starting from €399/month), Software Solutions (PMS selection, implementation, and optimization including Preferred Installer status for Mews PMS), Staffing/Detachering, Consultancy (feasibility studies, concept development, rebranding), and PMS Switch & Pre-Openings services. Services start from €399/month for marketing and €1,499/month for revenue management. The company operates primarily in the Netherlands, Belgium, Luxembourg, and ABC islands, supporting over 100 hotels and holiday parks since 2013.

Differentiator

Problem solved

Functional benefit

Products and services

• Revenue Management Data-driven pricing strategies and forecasting services to maximize hotel revenue and RevPAR. Includes dynamic pricing, competitive rate shopping, channel mix optimization, and performance reporting for hotels, resorts, and holiday parks.
• Marketing Management
• Software Solutions
• Detachering (Staffing)
• Consultancy
• PMS Switch & Pre-Openings

Quantifiable outcome

• Average revenue growth of 10%+ measured at clients in their first year of partnership (demonstrated via Revenue Calculator on website)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mews PMScoreTechnology or IntegrationIFHG is a Preferred Installer (Preferred Partner) of Mews PMS, certified to implement, configure, and optimize Mews for hotels and holiday parks. The deep knowledge of the system ensures a smooth transition and maximum results. IFHG distributes, implements, and supports Mews PMS as part of its software solutions service line.
• Magic MarketingcoreGTM or Marketing PartnerIFHG partners with Magic Marketing to deliver comprehensive online marketing strategies for hotels. The partnership covers SEO, SEA, social media marketing, email marketing automation, conversion optimization, and brand management. Magic Marketing provides the execution expertise while IFHG manages the overall hotel marketing relationship.
• Revenue Management Alliance (RMA)minorStrategic or Co-development PartnerIFHG is a member of the Revenue Management Alliance (RMA), a global network of successful hotel revenue management companies. Membership provides access to shared best practices, industry intelligence, and collaborative approaches that make IFHG's operations more effective, flexible, and profitable.
• Blend Hospitality (Danielle Wassing)minorImplementation/ SI/ Consulting PartnerIFHG partners with Blend Hospitality (led by Danielle Wassing) for construction and development guidance of new hotel projects. The partnership assists clients with building and development, focusing on timely delivery and negotiation assistance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDeaS Revenue Solutions: SAS-owned hotel revenue management software vendor serving global chains and independent properties. Comparable to IFHG's revenue management services from a product standpoint, but at a much larger enterprise scale and via a software licensing model.

Emerging players

• Beyond Pricing: Dynamic pricing engine initially for short-term rentals and expanding into boutique hotels. Targets the same data-driven pricing and revenue management problem IFHG solves, but with a self-serve SaaS model rather than a managed-service approach.

Direct peers

• Atomize: Cloud-based RMS for hotels offering dynamic pricing, demand forecasting, and channel optimization. Atomize is a direct technology competitor to IFHG's revenue management offering, particularly for small and mid-sized European hotels.
• Lighthouse (formerly OTA Insight): Commercial intelligence platform for hotels combining rate parity, market demand, and revenue management benchmarking. Directly overlaps with IFHG's competitive pricing intelligence, market analysis, and RevPAR optimization workflows.
• Profitroom: Hospitality platform combining booking engine, channel manager, and revenue management tooling for hotels. Comparable to IFHG's software solutions and revenue management stack, particularly for European independent and boutique properties.
• Duetto: Cloud-native revenue management software (RMS) for hotels and resorts. Duetto overlaps with IFHG's revenue management value proposition as the most direct SaaS competitor, though Duetto sells software whereas IFHG delivers managed services around it.

Peers

• HotelREZ Hotels & Resorts:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iforhospitality-group-bv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IFHG - we're hiring!