IFINITY AG

What IFINITY AG does

IFINITY AG is a Swiss SaaS provider founded in 2015 and headquartered in Tuggen, Switzerland, that builds 'The Guide,' a digital compliance platform for financial intermediaries operating under Swiss regulatory requirements. The platform is delivered as two modular products — 'The Guide for Banks & Fintechs' and 'The Guide for EAMs' — and consolidates directives, processes, forms, and (for the EAM variant) contracts into a single web-based workspace covering FIDLEG, FINIG, GwG, VSB, sanctions, and data protection obligations. The Guide is offered as Knowledge-as-a-Service with centrally maintained continuous regulatory updates, audit trail capability, and intuitive search, intended to replace fragmented manual compliance documentation at banks, External Asset Managers undergoing FINMA licensing, and fintechs entering regulated financial services.

The underlying technology is a centralized digital platform rather than a configurable rules engine or API-driven system: there is no public API, SDK, or app surface, and the architecture is extended through partnerships rather than in-house modules. IFINITY has co-developed a workflow-based document repository with Canon (Schweiz) AG covering client onboarding through digital onboarding and automated storage of documents from core banking systems, and a Private Cloud deployment with Kinesys AG and a FINMA-recognized data centre service provider for asset manager outsourcing scenarios. The regulatory content layer itself is supplied through a strategic partnership with LCR Services AG, a Legal/Compliance/Regulatory consulting boutique whose partners contribute over 75 years of combined Swiss and international financial services experience.

IFINITY AG operates with a 7-person team and generates revenue through annual enterprise subscriptions priced on a quote basis, distributed via direct enterprise sales supported by a partner referral network. There is no disclosed funding, no institutional investor base, and no cross-border go-to-market motion, leaving the company as a focused, founder-led Swiss compliance SaaS micro-entity.

Name

IFINITY AG

Legal name

IFINITY AG

Website

https://ifinity.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IFINITY AG is a Swiss SaaS company providing 'The Guide,' a digital compliance platform for Swiss banks, independent asset managers, and fintechs, delivering continuously updated directives, processes, and forms on a subscription basis.

Ownership category

akta.pro rank

Product category

Regulatory Compliance Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Compliance & Regulatory Operations (AML/KYC, Reporting, Audit) (FSAGAAAL)

Keywords

• Regulatory compliance software
• Financial intermediary services
• FinSA FinIA compliance
• FINMA licensing tools
• Knowledge-as-a-service

Headquarters

HQ city

Tuggen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. The Guide Subscription: SaaS-based subscription model providing access to the digital compliance platform. Includes standard content for FIDLEG, GwG, VSB, sanctions and data protection as Knowledge-as-a-Service. Pricing appears quote-based for enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

IFINITY AG provides a digital compliance platform branded "The Guide" that delivers bank-specific directives, processes, and forms as Knowledge-as-a-Service for Swiss financial intermediaries. The platform covers regulatory requirements including FIDLEG/FINIG, GwG (AML), VSB, sanctions, and data protection, with continuously updated standard content. It is offered in two modular variants: one for banks and fintechs, and one for External Asset Managers (EAMs) seeking FINMA licensing.

Product overview

IFINITY AG offers The Guide, a unified digital compliance platform consisting of two modular products: The Guide for Banks & Fintechs and The Guide for EAMs. Both products share the same digital platform architecture providing directives, processes, and forms with Knowledge-as-a-Service standard content. The Guide for Banks targets financial institutions requiring bank-specific compliance management, while The Guide for EAMs specifically supports External Asset Managers with FINMA licensing requirements. The platform offers features including audit trails, intuitive search, and web-based accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• The Guide for Banks & Fintechs: Digital directives tool providing bank-specific directives, processes and forms covering FinSA, AMLA, CDB, sanctions and data protection compliance.
• The Guide for EAMs

Products and services

• The Guide for Banks & Fintechs A digital compliance platform providing bank-specific directives, processes, and forms with Knowledge-as-a-Service content covering FinSA, AMLA, CDB, sanctions, and data protection. Enables efficient creation, review, and updating of instruction content with audit trail capabilities for banks and fintechs operating in regulated Swiss financial services.
• The Guide for EAMs A comprehensive digital tool containing all directives, processes, forms, and contracts required for FINMA licensing of External Asset Managers. Provides continuous regulatory updates to meet FinSA/FinIA/AML requirements for initial licensing and ongoing compliance of independent asset managers.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• LCR Services AGcoreStrategic or Co-development PartnerAs a consulting boutique for Legal, Compliance and Regulatory Services, LCR Services AG specializes in financial service providers including banks, asset managers, fund managers and family offices. The partners combine over 75 years of experience in Swiss and international financial services. LCR Services AG provides the professional and practical knowledge content for The Guide compliance platform.
• Canon (Schweiz) AGcoreTechnology or IntegrationTogether with Canon (Schweiz) AG, IFINITY developed a workflow-based document repository covering the client onboarding process (up to digital onboarding) as well as automated storage of all documents from core banking systems.
• Kinesys AGcoreStrategic or Co-development PartnerKinesys AG supports banks and asset managers in on-site and outsourcing procedures. Together with Kinesys AG and a FINMA-recognized data centre service provider, IFINITY developed the Private Cloud solution for asset managers.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Finnova: Swiss core banking software provider serving regional and cantonal banks with embedded compliance and process modules. Directly competes for the same Swiss bank software budget as IFINITY, though Finnova's footprint is full banking rather than compliance-only.
• ServiceNow: Enterprise platform with a significant Governance, Risk, and Compliance (GRC) and Integrated Risk Management offering serving large financial institutions. Adjacent to IFINITY in compliance workflow tooling, but at broader enterprise scale and with much larger product breadth.
• Temenos: Swiss-headquartered core banking software vendor with embedded regulatory compliance and reporting modules. Targets the same Swiss bank and EAM segments as IFINITY's Guide, but as part of a full banking platform rather than a focused compliance documentation tool.
• Adenza (Thoma Bravo): Thoma Bravo's financial software platform consolidating AxiomSL and other regtech assets for regulatory reporting, risk, and compliance. Competes with IFINITY in serving compliance and reporting needs of banks, but at enterprise scale across multiple jurisdictions.
• Avaloq: Swiss wealth management and core banking platform (now under NEC) widely used by Swiss private banks and EAMs. Overlaps with IFINITY on compliance and operational tooling for Swiss wealth management intermediaries, though Avaloq's scope is much broader than compliance documentation alone.
• BearingPoint: Global management and technology consultancy with a substantial RegTech practice serving banks and asset managers in Europe, including Switzerland. Comparable in delivering regulatory compliance outcomes for financial intermediaries, but via consulting plus software rather than pure SaaS documentation.
• Wolters Kluwer: Global compliance and regulatory reporting software leader with its OneSumX suite serving banks and financial institutions. Comparable to IFINITY in addressing regulatory compliance (KYC/AML, reporting) for financial intermediaries, but at much broader global scale and with far larger product breadth.

Emerging players

• Vanta: Compliance automation SaaS focused initially on SOC 2/ISO 27001 and increasingly financial compliance. Comparable SaaS-first GRC delivery model, though primarily US-focused and targeting broader compliance frameworks rather than Swiss-specific regulation.

Direct peers

• Alyne (Mitratech): Cloud-based Governance, Risk and Compliance (GRC) SaaS platform serving financial services and other regulated industries. Closest direct comparable to IFINITY's Guide: subscription SaaS, regulatory content, audit trails, and enterprise compliance documentation workflows.
• Protecht Group: Risk and compliance management SaaS platform used by financial services firms for compliance, operational risk, and regulatory reporting. Similar SaaS delivery model and target buyer (compliance/risk functions in regulated firms) to IFINITY's Guide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ifinity-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IFINITY AG