The International Group of Accounting Firms, Limited

What The International Group of Accounting Firms, Limited does

The International Group of Accounting Firms, Limited operates IGAF.org, a web-based local business directory headquartered in Duluth, GA. The platform aggregates store-level metadata (locations, hours, phone numbers, addresses, consumer ratings, and coupons) for thousands of US retail and service businesses, organized by city, zip code, and category across 40+ verticals including auto dealers, hotels, mortgage and real estate, insurance, pharmacies, shoe stores, and tax preparation. Its primary users are individual consumers performing local-intent searches; the site explicitly disclaims affiliation with listed brands and offers a self-service change-listing workflow for business owners.

The underlying technology is a basic web directory built on static HTML pages with category and city-level URL structures designed for organic search indexing. There is no mobile application, no public API or SDK, and no disclosed proprietary technology components. The product surface is informational rather than transactional, relying on long-tail SEO rather than a managed listing product or marketplace.

The business model is advertising-led. Per the Terms of Service, revenue is generated through Google AdSense display advertising and may include business referral fees. The directory is free to consumers, there is no listing fee, and pricing or contract structures are not publicly disclosed. The company is privately held with 12 employees, no disclosed funding, no management team information, and no parent company or subsidiary structure documented.

Name

The International Group of Accounting Firms, Limited

Legal name

IGAF.org

Website

https://igaf.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IGAF.org is a US web-based local business directory covering 40+ categories across all 50 states, monetized via AdSense and business referrals. It serves consumers searching for store locations, hours, and contact information.

Ownership category

akta.pro rank

Product category

Online Local Business Directory

NAICS

Directory and Mailing List Publishers (51314)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Online business directory
• Local store listings
• Store locator platform
• Consumer ratings directory
• Local search directory

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising Revenue: The website generates revenue through Google Adsense advertising displayed on its pages. The site uses cookies and tracking for ad performance measurement.
2. Business Referrals: The website may receive revenue through business referrals from the directory listings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

IGAF.org is a web-based directory service providing information about local stores, restaurants, and services across the United States. Listings are organized by city and zip code and cover categories including auto dealers, hotels, mortgage and real estate, insurance, pharmacies, shoe stores, tax preparation, storage units, sporting goods, restaurants, and general retail. The platform offers store locators, business hours, phone numbers, location maps, consumer ratings, and printable coupons.

Product overview

IGAF.org is a comprehensive web directory service that provides information about local stores, restaurants, and services across the United States. The platform organizes business listings by city and zip code, offering users access to store locators, business hours, phone numbers, location maps, consumer ratings, and online coupons. The directory covers a wide range of categories including auto dealers, hotels, mortgage and real estate services, insurance, pharmacies, shoe stores, tax preparation services, storage units, sporting goods stores, restaurants, and various retail establishments. Users can search listings by category or city, and businesses can request modifications or removal of their listings through a dedicated change request form.

Differentiator

Problem solved

Functional benefit

Products and services

• IGAF.org Local Business Directory

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Bing Places: Bing Places / Bing Maps offers local business listings integrated with Microsoft's search and maps ecosystem. It competes indirectly with IGAF.org for local-intent queries and ad spend.
• MapQuest: MapQuest is a long-running mapping and local search platform that combines POI directory listings with maps and directions. It overlaps with IGAF.org on store-location discovery but offers a broader mapping and routing product.
• Foursquare: Foursquare operates a global POI and location-intelligence platform. It overlaps with IGAF.org on local business discovery but extends into geospatial APIs, check-ins, and enterprise location data.
• Google Maps: Google Maps is the dominant platform for the same consumer use case IGAF.org serves (local store locations, hours, contact info). It dwarfs IGAF.org in scale, data freshness, and mobile presence but is not a single-category directory.

Emerging players

• Tripadvisor: Tripadvisor is a category-specific reviews and directory platform (travel/restaurants/hotels) that overlaps with several IGAF.org categories (restaurants, hotels). It is not a general SMB directory but represents the same directory-plus-reviews model in a narrower vertical.

Direct peers

• Yelp: Yelp is the dominant US local business directory and reviews platform. It directly competes with IGAF.org for the same consumer use case (finding local stores, hours, contact info), but at vastly greater scale with reviews, photos, and a mobile app.
• Hotfrog: Hotfrog is a free online small-business directory covering many verticals. It mirrors IGAF.org's model of free consumer listings supported by advertising and referral monetization.
• Citysearch: Citysearch was a pioneering US local business directory organized by city and category. Even in its diminished form it remains a directly comparable directory-style product to IGAF.org.
• Superpages.com: SuperPages is a DexMedia-operated local business directory covering multiple US categories with similar location-based search structure. It competes head-to-head with IGAF.org on long-tail local SEO queries.
• Yellow Pages (Thryv / YP.com): YP.com is the legacy online Yellow Pages directory serving SMB discovery and listings. It is the closest direct peer to IGAF.org in terms of category coverage, SEO-driven directory model, and advertising-led revenue, although larger and with paid listing monetization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-international-group-of-accounting-firms-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The International Group of Accounting Firms, Limited