Reed Exhibitions Limited

What Reed Exhibitions Limited does

Reed Exhibitions Limited is a UK private limited company (Company No. 678540) registered at Gateway House, 28 The Quadrant, Richmond, Surrey, and operating under the RX brand. It is part of RX Global, the exhibitions arm of RELX Group plc, and runs a portfolio of travel and tourism trade shows that includes the International Golf Travel Market (IGTM), World Travel Market, IBTM World, International Luxury Travel Market, and Proud Experiences.

The company's flagship product is the International Golf Travel Market (IGTM), an annual B2B trade show held at the Palais des Festivals et des Congrès in Cannes, France. IGTM uses a pre-scheduled meeting format to connect 500+ golf exhibitors (resorts, destinations, courses) with 300+ hosted buyers (golf travel agents and tour operators) from 80+ countries. The newly launched IGTM Discovery extends this platform to technology, retail, apparel, accessories, and club operations suppliers. Buyer quality is positioned as a differentiator: 72% are final decision makers and 62% have budgets above €1M.

The business model is event-driven and B2B. Revenue is generated through exhibitor booth fees, sponsorships, hosted-buyer programs, lead-management services, exhibitor marketing services, and ancillary venue/hotel-booking partner services. Pricing is quote-based and not publicly disclosed. The Limited entity is listed with 35 employees, indicating a lean operating footprint that relies on the broader RX Global infrastructure for production, sales, and marketing reach across the global golf travel and tourism ecosystem.

Name

Reed Exhibitions Limited

Legal name

Reed Exhibitions Limited

Website

https://igtm.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reed Exhibitions Limited operates the International Golf Travel Market (IGTM), an annual B2B trade show in Cannes connecting 500+ golf exhibitors with 300+ hosted buyers from 80+ countries, and runs other travel exhibitions as part of the RX Global portfolio.

Ownership category

akta.pro rank

Product category

Trade Exhibition and Event Services

NAICS

Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAFAD

Travel & Adventure Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYTHAJABAL

Multi-Activity & Expedition Packages (Guided Adventure Trips)

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

Keywords

• Trade exhibitions
• B2B trade shows
• Event organization
• Golf travel market
• Exhibition services

Headquarters

HQ city

Richmond, Surrey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Trade Exhibition and Event Services: Reed Exhibitions generates revenue through organizing and hosting trade exhibitions and events. The company charges exhibitors for booth space, sponsorships, and participation fees at events such as IGTM. Additional revenue streams include lead management services, exhibitor marketing services, and venue/partner services including hotel bookings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reed Exhibitions Limited, operating as RX, organizes and hosts B2B trade exhibitions and events for the travel and tourism industry. Its flagship offering is the International Golf Travel Market (IGTM), an annual trade show held in Cannes, France, where golf destinations, resorts, and courses meet pre-scheduled hosted buyers (golf travel agents and tour operators) through a structured meeting format. The company also operates IGTM Discovery, expanding into technology, retail, apparel, accessories and club operations, and is part of the broader RX Travel Portfolio that includes World Travel Market, IBTM World, International Luxury Travel Market and Proud Experiences.

Product overview

Reed Exhibitions Limited operates the International Golf Travel Market (IGTM), a leading B2B trade show for golf travel professionals featuring pre-scheduled meetings. The core IGTM event connects golf destinations, resorts, and courses with golf travel agents and tour operators. IGTM Discovery extends this offering to technology, retail, apparel, accessories, and club operations suppliers. Both offerings are part of the broader RX Travel Portfolio of travel and events brands including World Travel Market, IBTM World, and International Luxury Travel Market.

Differentiator

Problem solved

Functional benefit

Brands

• IGTM (International Golf Travel Market): A community for golf travel professionals providing pre-scheduled meetings between golf destinations, resorts, courses, and golf travel agents and tour operators.
• IGTM Discovery
• World Travel Market
• IBTM World
• International Luxury Travel Market (ILTM)
• Proud Experiences

Products and services

• International Golf Travel Market (IGTM)

Quantifiable outcome

• 500 exhibitors, 300+ hosted buyers, 80+ countries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RX Travel PortfoliocoreStrategic or Co-development PartnerReed Exhibitions operates as part of RX Global's Travel Portfolio, which includes multiple travel and tourism exhibitions: World Travel Market, IBTM World, International Golf Travel Market, International Luxury Travel Market, and Proud Experiences. These events share resources, cross-promote, and operate under the unified RX brand.
• Palais des Festivals et des Congrès, CannescoreOthersThe IGTM event is hosted at the Palais des Festivals et des Congrès, 1 Boulevard de la Croisette, Cannes, France. This is the primary venue partnership for the annual exhibition.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ITB Berlin (Messe Berlin): ITB Berlin is one of the world's leading travel trade shows, organized annually by Messe Berlin. Directly comparable to IGTM as a major B2B travel trade exhibition serving tour operators, destinations, and travel suppliers, though broader in geographic and product scope.
• Comexposium Group: Comexposium is a major French-headquartered trade show and event organizer with strong presence in travel, hospitality, food, and lifestyle sectors. Directly comparable in B2B exhibition model, with overlapping travel trade audiences and similar event-driven revenue structure.
• PGA Show (PGA of America): The PGA Show is the largest B2B trade event for the golf industry, organized annually in the US by the PGA of America. Directly comparable to IGTM as a B2B golf industry trade show connecting golf suppliers, retailers, and trade buyers, though more retail/equipment-focused than golf travel.
• GL Events: GL Events is a French-headquartered global events company providing trade show organization and venue management services. Directly comparable in trade exhibition model, with venue partnership overlap (e.g., Palais des Festivals ecosystem) similar to Reed Exhibitions' Cannes partnership.
• Questex: Questex is a global B2B events and information services company operating trade shows in travel, hospitality, technology, and lifestyle verticals. Comparable mid-sized trade exhibition organizer with similar niche B2B event focus and revenue model.
• Emerald (Emerald X): Emerald operates a portfolio of B2B trade shows across lifestyle, hospitality, and design verticals. Comparable trade exhibition organizer with similar event-driven, niche-vertical business model targeting industry trade audiences.
• Tarsus Group: Tarsus Group is a global B2B media and events organizer operating trade exhibitions in travel, technology, and lifestyle sectors. Comparable trade show operator with similar niche vertical focus and B2B exhibition revenue model.

Broad incumbents

• Informa Markets: Informa Markets is the world's largest exhibitions organizer, operating major B2B trade shows across travel, hospitality, and lifestyle verticals. Directly comparable to Reed Exhibitions / RX in scale, business model, and trade exhibition focus, with overlapping travel industry audiences.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers, operating major B2B exhibitions globally across consumer goods, leisure, and travel verticals. Comparable scale and exhibition organizer business model with similar attendee-driven revenue.
• dmg events: dmg events is a global events and exhibitions company operating major B2B trade shows across hospitality, travel, energy, and construction. Comparable trade exhibition business model with overlapping travel and hospitality industry events.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IGTMarket
• Facebookfacebook.com/IGTMarket
• LinkedInlinkedin.com/company/reed-exhibitions-limited
• Instagraminstagram.com/igtm_event

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reed Exhibitions Limited