Indian Institute of Mass Communication, Delhi

What Indian Institute of Mass Communication, Delhi does

The Indian Institute of Mass Communication (IIMC) is an autonomous educational institution established in 1965 under India's Ministry of Information and Broadcasting, headquartered on the JNU New Campus in New Delhi. It delivers postgraduate diplomas, master's degrees, and a Ph.D. programme in journalism, advertising, public relations, radio and TV journalism, digital media, and strategic communication, alongside the statutory training of Indian Information Service (IIS) officers. The institute operates six campuses — Delhi, Dhenkanal, Aizawl, Amravati, Jammu, and Kottayam — and is the only government-mandated mass-communication training body in India, giving it a regulatory monopoly on IIS officer preparation.

IIMC's technology footprint centers on media-production infrastructure: a digital video studio with non-linear editing systems, a professional audio studio, computer labs connected to the National Knowledge Network at 1 Gbps, and the country's largest specialized mass-communication library (approximately 33,968 volumes) automated with LIBSYS 7. It also operates the community radio station 'Apna Radio 96.9 FM' and an Incubation Centre inaugurated in August 2024 to support media-sector entrepreneurship. Its revenue is primarily derived from central government grants, with nominal tuition (Rs. 20,000 advance), auditorium and facility rentals, and short-term executive programmes for media professionals and community radio operators. Customer segments span individual postgraduate students, IIS officer cohorts, and select media organizations (e.g., a Star TV scholarship partnership), while admissions are routed through the centralized CUET PG entrance test and an e-counseling portal.

Name

Indian Institute of Mass Communication, Delhi

Legal name

Indian Institute of Mass Communication

Website

https://iimc.gov.in

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

IIMC is a Government of India autonomous institution under the Ministry of Information and Broadcasting that delivers postgraduate diplomas, master's programmes, and statutory Indian Information Service officer training across six Indian campuses, targeting media and communication students plus government officers.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi, Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Academic Program Fees: Revenue generated from tuition fees for various PG Diploma and MA programs. General category students pay Rs. 1,500 registration fee and Rs. 1,000 for other categories. Advance tuition fee of Rs. 20,000 required for seat confirmation.
2. Indian Information Service (IIS) Training: Government-funded training programs for Indian Information Service officers, which is a statutory function under the Ministry of Information and Broadcasting.
3. Executive and Short-term Programs: Revenue from executive training programs and community radio training courses offered to professionals and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IIMC, Delhi is a government autonomous academic institution that offers postgraduate degree and diploma programs (MA and PG Diplomas) along with doctoral (Ph.D.) research in mass communication, journalism, advertising, and public relations. In parallel, it runs short-term executive and in-service training programs for serving officers of central and state government departments, public-sector undertakings, and defense services on media handling, communication strategy, and information dissemination. The institute combines classroom instruction with hands-on training using its own media labs, studios, and a community radio station.

Product overview

The Indian Institute of Mass Communication (IIMC) is an educational institution under the Ministry of Information and Broadcasting offering a comprehensive portfolio of academic programmes and professional training. The institution operates a dual structure comprising (1) formal academic programmes including 7 MA programmes (Media Business Studies, Strategic Communication, New Media Communications, Health Communication, Media and Communication Governance, Corporate Communication and Brand Management) and 9 Postgraduate Diplomas (in journalism for English, Hindi, Urdu, Odia, Malayalam, Marathi languages, plus Radio & TV Journalism, Advertising & PR, and Digital Media), alongside a Ph.D. programme; and (2) executive and professional training services including Indian Information Service (IIS) officer training, Community Radio Training (CRERC), and short-term executive programmes. IIMC also operates specialized facilities including a video production studio, audio studio, auditorium, computer labs, library, community radio (Apna Radio 96.9 FM), and a recently launched Incubation Centre for media entrepreneurship. The institution maintains five regional campuses across India (Dhenkanal, Aizawl, Amravati, Jammu, Kottayam) in addition to its Delhi headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Apna Radio: Community Radio Station 96.9 FM operated by IIMC

Products and services

• Master of Arts (MA) in Journalism and Mass Communication Two-year full-time postgraduate degree program that trains students in print, electronic and new media journalism, advertising, public relations and communication research; intake is through a national entrance examination. Targeted at graduates aspiring to careers in journalism, media, advertising, PR, civil services, and academia.
• Postgraduate Diploma in Journalism (English / Hindi) One-year full-time postgraduate diploma providing practical and theoretical training in print and electronic journalism; available in English and Hindi language streams for graduates seeking entry-level journalism skills.
• Postgraduate Diploma in Advertising and Public Relations One-year full-time postgraduate diploma covering advertising, public relations, corporate communication, brand and campaign planning; designed for graduates entering the advertising, PR, and corporate communications industry.
• Postgraduate Diploma in Radio and Video Production One-year full-time postgraduate diploma providing practical training in radio programming, audio production, and video/broadcast production using the institute's studios; for graduates targeting careers in broadcasting, radio, and television production.
• Doctor of Philosophy (Ph.D.) in Mass Communication Doctoral research degree offered by IIMC, Delhi for scholars pursuing advanced research in journalism, mass communication, advertising, public relations, and media studies; candidates typically enter through an institute-level entrance test and interview.
• Executive / In-Service Training Programs Customized short-duration training programs on media handling, communication strategy, crisis communication, and information dissemination, delivered on-campus or at client locations for serving government officers and PSU executives; sponsored by the parent ministry/department on a cohort basis.
• Community Radio Training Program Practical community-radio-based training program that uses IIMC's on-campus community radio station to deliver hands-on instruction in community broadcasting, programming, and station management for selected cohorts.

Quantifiable outcome

• 57th Convocation conducted successfully with media coverage
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Indian Council of Historical Research (ICHR)minorStrategic or Co-development Partner · 1 January 2024IIMC collaborated with ICHR for organizing a National Seminar titled 'Hindi Patrakarita ke 200 Varsha: Virasat se Navachar Tak' (200 Years of Hindi Journalism: From Heritage to Innovation).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Indian Institute of Journalism and New Media (IIJNM): Bangalore-based journalism school offering postgraduate diplomas in print, broadcast and new media — direct competitor for the same English-medium journalism applicants as IIMC.
• Xavier Institute of Communications (XIC): Mumbai-based postgraduate institute offering diplomas in journalism, advertising, PR and digital media — comparable private-sector peer competing for the same media-education applicant pool.
• MICA (Mudra Institute of Communications, Ahmedabad): India's premier private strategic communication and marketing school offering a flagship 2-year flagship program — competes directly with IIMC's MA (Strategic Communication) and Advertising & PR PGD for top applicants.
• Makhanlal Chaturvedi National University of Journalism and Communication: Bhopal-based central university of journalism and mass communication — comparable as a government-funded mass-communication institution offering multi-campus, multi-language journalism programs analogous to IIMC.
• Asian College of Journalism (ACJ): Chennai-based postgraduate journalism school offering diplomas in journalism, new media and policy — a direct residential peer competing for the same English-medium journalism applicants as IIMC.
• AJK Mass Communication Research Centre, Jamia Millia Islamia: Delhi-based mass communication research centre within Jamia Millia Islamia university offering M.A. in Mass Communication — directly comparable to IIMC's Delhi MA portfolio and competing for the same student catchment.
• Symbiosis Institute of Media and Communication (SIMC): Pune-based postgraduate media and communication school offering MA and PGD programs in journalism, advertising, PR and broadcast — direct competitor for the same applicant pool as IIMC's Delhi MA programs.

Broad incumbents

• Manipal Institute of Communication: Manipal Academy of Higher Education's communication arm offering a broader portfolio of undergraduate and postgraduate media programs — comparable in curriculum scope but operates within a larger private university.
• Amity School of Communication: Amity University's media school offering mass-communication programs across multiple campuses — broader-incumbent peer with comparable curriculum but operates within a large private-university ecosystem.

Emerging players

• Delhi School of Economics — Department of Journalism: University of Delhi's journalism department — adjacent Delhi-based academic program offering BA and MA journalism, competing for some of IIMC's applicant pool in the NCR region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/IIMC_India
• YouTubeyoutube.com/c/indianinstituteofmasscommunication
• Facebookfacebook.com/IIMC1965
• LinkedInlinkedin.com/school/iimc-1965
• Instagraminstagram.com/iimc_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indian Institute of Mass Communication, Delhi