Institute of Integrative Medicine

Name

Institute of Integrative Medicine

Legal name

Institute of Integrative Medicine LLC

Website

https://iim.health

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Education and Professional Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYEDAGANAJ

Healthcare & Clinical Professional Development (CME/CE)

Education/Educational Publishing & Learning Content/Professional Development & Training Materials

Keywords

• Functional medicine training
• Integrative medicine courses
• CPD accredited certification
• Preventive medicine education
• Healthcare professional training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Course Modules: Students purchase individual IHP modules at R6,070 per module. Each module includes 2-3 hours of video content with MCQ assessments and case study requirements.
2. IHP Mastery Program (Full 12-Module Bundle): Complete program bundle at R54,630 with 25% discount from individual module pricing. Includes IHP Certificate upon completion and fellowship access.
3. Structured Payment Plans: 3-month split payment plan at R19,120/month and 12-month payment plan at R59,988 settlement for program accessibility.
4. Free Functional Lab Tests Training: Biometrix partnership provides free lab test interpretation training to attract healthcare professionals to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Institute of Integrative Medicine sells online CPD-accredited training programs in functional, integrative, and preventive medicine to licensed healthcare professionals worldwide. Its flagship offering is the IHP (Integrative Health Professional) Program, a two-year 12-module certification curriculum delivered entirely online through a proprietary learning management system, with individual modules, bundled packages, and installment payment plans available for purchase.

Product overview

The Institute of Integrative Medicine offers a unified educational platform built around the IHP (Integrative Health Professional) Program, a 12-module certification spanning two years of study in preventive and functional medicine. The core program is divided into two phases: Year 1 (Modules 1–6) covering foundational topics like Functional Medicine in Practice, GI Systems, Adrenal Dysfunction, Hormones, Cardiometabolic/Diabetes, and Detoxification; Year 2 (Modules 7–12) addresses advanced clinical domains including Brain Health, Mitochondrial Function/Energy, Immune System, Obesity, Musculoskeletal, and Cancer. The program is delivered entirely online through a private student portal, with individual modules available for purchase (R6,070 each) or as bundled packages (Starter Package Modules 1–6, Completion Package Modules 7–12, Full Fellowship Program). Multiple payment structures are offered including a 3-month split payment plan and a 12-month payment plan. A complementary Biometrix Functional Lab Tests Series provides free CPD-accredited training on functional diagnostic tools. Students receive CPD points per completed module and an IHP Certificate upon program completion and final examination.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine in Practice IHP Module 1 introducing concepts of integrative, functional, and anti-ageing medicine with tools for integrative assessments and consultations, targeted at licensed healthcare professionals.
• GI System IHP Module 2 focused on the physiology and pathophysiology of digestive disorders, including the gut-brain axis, microbiome, and gut permeability.
• Adrenal Dysfunction – Stress, HPTAG Axis IHP Module 3 covering the HPTAG axis and steroidogenic pathway, adrenal dysfunction phases, stress, tests, and integrative interventions.
• Hormones IHP Module 4 providing an overview of HPTAG axis interrelationships, thyroid dysfunction, and hormonal changes in males and females with integrative management approaches.
• Diabetes/Cardiometabolic IHP Module 5 covering the pathophysiology of cardiovascular and cardiometabolic diseases including CHD, hypertension, dyslipidaemia, and diabetes.
• Detoxification IHP Module 6 covering the physiology and pathophysiology of detox systems, environmental stressors, toxic loads, and metabolic detoxification protocols.
• Brain Health IHP Module 7 discussing the pathophysiology and causes of neurological disease, psychological/psychiatric syndromes, and the gut-immune-brain connection.
• Mitochondrial Function/Energy IHP Module 8 reviewing mitochondrial dysfunction and its influence on disease, cell restoration, and oxidative stress, with focus on fatigue syndromes.
• Immune System IHP Module 9 examining inflammation processes, autoimmune diseases, and allergies.
• Obesity IHP Module 10 covering the biochemical basis and causes of weight gain with a structured approach to weight loss.
• Musculoskeletal IHP Module 11 covering causes of musculoskeletal disorders including fibromyalgia and an integrative approach to pain.
• Cancer IHP Module 12 exploring the underlying pathophysiology of cell dysfunction and DNA repair in cancer patients.
• IHP Starter Package – Modules 1-6 Bundle of the first 6 IHP foundational modules covering Functional Medicine in Practice, GI System, Adrenal Dysfunction, Hormones, Diabetes/Cardiometabolic, and Detoxification, with certificates of completion.
• IHP Completion Package – Modules 7-12 Bundle of the second 6 IHP modules covering Brain Health, Mitochondrial Function, Immune System, Obesity, Musculoskeletal, and Cancer, for students completing the program.
• IHP Mastery Program Complete 12-module IHP program bundle offering the IHP Certificate upon completion, access to live community, and CPD points per module, with 25% discount off individual module pricing.
• IHP Fellowship Program Advanced certification program including all 12 IHP modules with 1-year Sasim Membership and fellowship access upon completion.
• IHP Short Program Abbreviated integrative health professional program offering condensed content at R20,000.
• Biometrix Functional Lab Tests Series Free CPD-accredited training series developed in collaboration with Biometrix Labs covering functional lab tests including Urine Organic Acids Test, GI Map Stool Analysis, Dried Blood Spot Amino Acids, HTMA, Genomic Health, and Great Plains Laboratory tests, targeted at healthcare professionals.

Quantifiable outcome

• 7 CPD points awarded per module completed

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Biometrix LabscoreStrategic or Co-development PartnerCollaboration on functional lab tests training series. Biometrix Labs provides lab testing expertise for the CPD-accredited training series covering GI Map, Organic Acid Testing, Hair Tissue Mineral Analysis, and Genomic testing. Series provided free to IIM students.
• University of KwaZulu-NatalminorStrategic or Co-development PartnerProf Maurice Mars serves as Professor and Head of Department of TeleHealth at UKZN. Department provides postgraduate education at Masters and PhD level in medical informatics and telemedicine to students in several African countries.
• Great Plains LaboratoryminorStrategic or Co-development PartnerDr William Shaw founded The Great Plains Laboratory. Provides training content on GPL Organic Acid Test, GPL MycoTOX Profile, and GPL-TOX testing through IIM platform.
• JDJ LaboratoriesminorOthersProf Pierre Durand serves as Chief Clinical Pathology Consultant to JDJ Laboratories in Durban.
• A4M (American Academy of Anti-Aging Medicine)minorStrategic or Co-development PartnerDr Johann Baard completed Fellowship in Anti-Aging, Metabolic and Functional Medicine through A4M in the United States.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bastyr University: Accredited university offering naturopathic and integrative health degree programs. Broader and more institutionally established than IIM, but competes for the same practitioner audience seeking integrative medicine credentials.

Direct peers

• Functional Medicine Coaching Academy (FMCA): Provides functional medicine training and certification, with a complementary focus on health coaches and nutritionists — a segment IIM also serves. Overlapping curriculum in functional medicine foundations and CPD-style credentialing.
• Institute for Functional Medicine (IFM): The leading US-based provider of functional medicine training and certification for healthcare practitioners. Directly competes with IIM for the same clinician audience pursuing functional/integrative medicine credentials, with a more established brand and broader recognition.
• American Academy of Anti-Aging Medicine (A4M): Provides Fellowship and certification programs in anti-aging, metabolic, and functional medicine — explicitly cited as a credentialing source for IIM's own faculty (Dr Johann Baard). Operates in the same practitioner CPD/CE market with a global footprint.
• Kalish Institute: Functional medicine mentorship and training program for clinicians, with online delivery and practitioner-focused curriculum. Competes in the same CME/CPD-style continuing education market.
• The Kresser Institute: Offers the ADAPT Practitioner Training Program for clinicians pursuing functional medicine certification. Online-delivered with comparable CPD-driven positioning and a similar practitioner target buyer.
• Academy of Integrative and Holistic Medicine: Professional membership and educational organization for integrative and holistic medicine practitioners. Overlaps IIM's curriculum in functional medicine, prevention, and CPD-style credentialing for clinicians.
• School of Applied Functional Medicine: Delivers online functional medicine training programs to practicing health professionals. Closely comparable in format (online cohort-based certification), curriculum scope, and target audience.
• The Living Proof Institute: Online functional medicine training provider for practitioners with a comparable practitioner-training and certification model. Targets the same functional/integrative medicine educational niche.

Emerging players

• Bioindividual Nutrition Institute: Smaller-scale online training provider focused on personalized nutrition and functional medicine for practitioners. Comparable in format and clinician audience, but narrower in curriculum scope than IIM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCs8PYGXuHILOfo19Oksn_qg
• Facebookfacebook.com/iim.health
• LinkedInlinkedin.com/company/institute-of-integrative-medicine
• Instagraminstagram.com/iim_health

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute of Integrative Medicine