IIOO EXPO

What IIOO EXPO does

IIOO EXPO is the trade name under which S D Promo Media Pvt Ltd, a privately held Indian company headquartered in Noida, Uttar Pradesh, organizes India's only dedicated exhibition for the optical and eyewear industry. The business operates as a vertical trade show platform, running an annual three-day B2B exhibition that convenes the optical value chain: manufacturers, importers, distributors, retailers, opticians, and eye care professionals from across India and neighboring South Asian markets. The 10th edition is scheduled for August 22-24, 2026 at the Chennai Trade Centre, with stated targets of 400+ exhibitors, 1,200+ brands, and 12,000+ visitors. Exhibited product categories span optical frames, contact lenses, spectacle lenses, sunglasses, low vision products, cleaning products, optical instruments, optical software, store design, fixtures, packaging, and spare parts.

The underlying 'technology' is a conventional trade exhibition and event management stack, comprising a WordPress-based website (iiooexpo.com), an E-badge online visitor self-registration system, downloadable brochure and post-show report assets, and social media channels (Facebook, LinkedIn, Instagram). No proprietary software product, application, API, or AI component is offered; the company's intellectual property lies in event programming, exhibitor and sponsor relationships, brand recognition accumulated over ten editions, and partnerships with international optical exhibitions (MIDO, MIOF Exhibition, KIOF) and Indian optical trade media (Vision Plus, Optician India).

Revenue is generated from two streams: (1) one-time booth rental fees paid by exhibitors for space at the trade show, acquired through direct sales outreach by a small named sales team (Ritu Siddiqui, Vivek Vikram, Pallav Singh), with multi-year contract billing available; and (2) visitor registration fees collected via the E-badge system (transaction-fee model). Sponsorship inventory is offered as a separate tier. Booth pricing is not publicly disclosed and is available only on inquiry. Customer segments are evenly distributed across optical retailers and opticians, distributors and trade stockists, manufacturers and importers (primary), with eye care professionals and multi-brand/departmental stores as secondary audiences. Notable exhibitors include Stepper Eyewear, Yash Optics & Lens, and Zeiss Vision Care India.

Name

IIOO EXPO

Legal name

S D Promo Media Pvt Ltd

Website

https://iiooexpo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IIOO EXPO, organized by S D Promo Media Pvt Ltd (Noida, India), runs India's only dedicated annual B2B trade exhibition for the optical and eyewear industry. The 10th edition convenes 400+ exhibitors, 1,200+ brands, and 12,000+ visitors at Chennai Trade Centre.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Optical trade exhibition
• B2B trade show
• Eyewear industry events
• Trade show management
• Optical industry networking

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Booth Fees: Revenue is generated primarily from exhibitors (optical brands, manufacturers, distributors) who purchase booth space at the IIOO Expo trade show. Booth booking is facilitated through direct sales contact and online registration.
2. Visitor Registration Fees: Trade visitors attend the exhibition, with registration managed through an E-badge system, serving as a gate to the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

IIOO Expo operates an annual B2B trade exhibition dedicated to the Indian optical and eyewear industry, bringing together optical manufacturers, importers, distributors, retailers, and eye care professionals in a single three-day physical event. The company sells booth space to exhibitors, sponsorship packages, and manages visitor registration via an online E-badge system. The 10th edition is scheduled for 22-24 August 2026 at Chennai Trade Centre, targeting 400+ exhibitors, 1,200+ brands, and 12,000+ visitors.

Product overview

IIOO Expo is a single-event trade exhibition dedicated to India's optical and eyewear industry. The event serves as a comprehensive meeting point for the entire optical value chain, bringing together optical retailers, distributors, manufacturers, importers, and industry professionals. The exhibition showcases a wide range of product categories including Optical Frames, Contact Lenses, Spectacle Lenses, Sun Glasses, Low Vision Products, Cleaning Products, Spare Parts, Store Designers, Fixture & Fittings, Optical Software, Optical Packaging, and Optical Instruments. The 10th edition of IIOO Expo is scheduled for August 2026 in Chennai, India.

Differentiator

Problem solved

Functional benefit

Brands

• IIOO Expo: India's only dedicated exhibition for the optical industry serving the entire value chain of optical retailers, distributors, manufacturers, and importers

Products and services

• IIOO Expo Trade Exhibition Annual three-day B2B trade exhibition dedicated to the optical and eyewear industry in India. The exhibition brings together optical manufacturers, importers, distributors, retailers, opticians, and eye care professionals, showcasing frames, lenses, contact lenses, optical instruments, retail solutions, software, packaging, and fixtures. The event is targeted at 400+ exhibitors, 1,200+ brands, and 12,000+ visitors.
• Exhibitor Booth Booking Sale of booth space at the IIOO Expo exhibition to optical brands, manufacturers, importers, and distributors. Booth booking is handled through direct sales outreach and an online exhibitor registration portal, with multi-year contract options available.
• Sponsorship Packages Sponsorship packages for optical brands and industry partners seeking enhanced visibility, branding, and promotional opportunities at the IIOO Expo exhibition.
• Visitor E-Badge Registration Online E-badge registration system that enables optical trade visitors (retailers, opticians, distributors, eye care professionals) to register for and gain access to the IIOO Expo exhibition.

Quantifiable outcome

• Over 400 exhibitors, 1200+ brands, and 12000+ visitors expected at the 2026 Chennai edition
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• SILMO Paris: SILMO is a major international optical and eyewear exhibition held annually in Paris, attracting global brands, manufacturers, and retailers. It is directly comparable to IIOO Expo in product category but operates in the European market.
• MIDO: MIDO is the world's leading optical industry trade show held annually in Milan, Italy. It is a direct competitor in the same product category (optical industry exhibitions) but operates in a different primary geography and currently partners with IIOO Expo rather than competing in India.
• KIOF (Korea International Optical Fair): KIOF is Korea's leading international optical industry exhibition and an existing Foreign Exhibition Partner of IIOO Expo. It serves the same optical value chain but is geographically focused on Korea and East Asia.
• MIOF (Moscow International Optical Fair): MIOF is the leading optical industry exhibition in Russia and the CIS region. It is an existing Foreign Exhibition Partner of IIOO Expo, making it both a comparable peer and a cross-promotional partner in a different geography.
• Opti Munich: Opti is the leading German optical industry trade fair held annually in Munich, showcasing frames, lenses, instruments, and optical technology. It targets the same optical value chain as IIOO Expo but is geographically focused on the DACH region.
• HKTDC Hong Kong Optical Fair: Organized by the Hong Kong Trade Development Council, this is Asia's premier optical industry sourcing fair. It serves the same exhibitor and buyer segments as IIOO Expo and is the closest regional peer in Asia, particularly for cross-border sourcing into South and Southeast Asia.
• 100% Optical: 100% Optical is the UK's largest optical industry exhibition, held annually in London. It is directly comparable to IIOO Expo in product category (frames, lenses, equipment for optical retailers) but serves the UK and European markets.
• Vision Expo: Vision Expo (organized by The Vision Council and RX) is the premier optical industry trade show in the United States, covering frames, lenses, and optical technology. It serves the same exhibitor and visitor base as IIOO Expo but in the North American market.

Emerging players

• India IT/Healthcare Exhibition Organizers (e.g., Federation of All India IT Association events): Indian exhibition organizers running adjacent B2B trade shows in healthcare, medical devices, and lifestyle verticals. They are comparable in business model (Indian B2B exhibition organizing) but operate in different verticals, representing both potential adjacent expansion paths for IIOO Expo and indirect competition for exhibitor mindshare.

Broad incumbents

• Informa Markets (India operations): Informa Markets is one of the world's largest B2B exhibition organizers, with a broad portfolio of healthcare, optical, and lifestyle events across India and globally. It represents a much larger incumbent that could expand its optical-industry presence in India and compete directly with IIOO Expo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iiooexpo
• LinkedInlinkedin.com/company/iioo-expo
• Instagraminstagram.com/iiooexpo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IIOO EXPO