iLAW_Cùng bạn chia sẻ mọi vấn đề pháp luật

What iLAW_Cùng bạn chia sẻ mọi vấn đề pháp luật does

iLAW is a Vietnamese online legal services marketplace platform that connects individuals and businesses seeking legal assistance with licensed lawyers across Vietnam. Founded in November 2016 as Công Ty Cổ Phần Giải Pháp Pháp Lý Thông Minh (Smart Legal Solutions Joint Stock Company) and headquartered in Ho Chi Minh City, the company positions itself explicitly as a technology and information platform rather than a law firm, generating revenue by intermediating between demand-side users and supply-side legal practitioners. The platform covers all 63 Vietnamese provinces and 12 practice areas including insurance, civil, land, business, criminal, family, labor, tax, intellectual property, inheritance, administrative, and transportation law.

The platform's core products include a lawyer search directory filterable by practice area and geography (Tìm Luật sư), a legal-consultation content layer with 1,500+ articles organized by practice area (Tư vấn pháp luật), a free legal Q&A service (Đặt câu hỏi miễn phí) operating as a lead-generation channel, a paid referral-to-law-firm service (Dịch vụ pháp lý), and 5,000+ legal document templates (Biểu mẫu). Underlying technology centers on a proprietary rating algorithm — the iLAW Rating System — that scores lawyers on a 6.0-10.0 scale based on years of experience, credentials, peer and client reviews, professional achievements, and community contributions. A 13-person team supports the operation, which lists more than 5,000 lawyers on its directory and claims 30,000+ answered legal questions on the platform.

iLAW's business model combines subscription-based lawyer directory listing fees with transaction-based commissions on consultations facilitated through the platform, a freemium content model for legal templates, and a free Q&A layer that converts users into paid-consultation leads. Pricing for consultations is set by individual lawyers rather than centrally by the platform, and no revenue, ARR, funding, or valuation figures are publicly disclosed. The company is privately held with no reported institutional investors, parent company, acquisitions, or strategic partnerships. Distribution is exclusively direct-to-consumer via the i-law.vn web platform, with SEO and content marketing as primary acquisition channels.

Name

iLAW_Cùng bạn chia sẻ mọi vấn đề pháp luật

Legal name

Công Ty Cổ Phần Giải Pháp Pháp Lý Thông Minh

Website

https://i-law.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

iLAW is a Vietnamese online legal services marketplace founded in 2016, connecting individuals and businesses seeking legal help with 5,000+ licensed lawyers across all 63 provinces and 12 practice areas via a directory, free Q&A, and document-template platform.

Ownership category

akta.pro rank

Product category

Legal Services Marketplace

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

Keywords

• Online legal marketplace
• Lawyer directory services
• Legal consultation platform
• Legal document templates
• Legal Q&A platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Lawyer Directory Listing Fees: Lawyers and law firms pay to list their services on the iLAW platform, gaining visibility to users seeking legal consultation services.
2. Legal Consultation Services: iLAW facilitates connections between users and lawyers for paid legal consultations, taking a commission or fee for the service.
3. Legal Document Templates: The platform provides legal document templates that users can access for a fee, covering various legal areas including insurance, civil law, land law, business law, and more.
4. Free Legal Q&A: Free legal question and answer service that drives user engagement and serves as a lead generation funnel for paid lawyer consultation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iLAW operates an online legal services marketplace connecting individuals and businesses in Vietnam with licensed lawyers across all 63 provinces. The platform provides a searchable lawyer directory across 12 practice areas, free legal Q&A, downloadable legal document templates, and referral services for paid legal consultations, supported by a proprietary lawyer rating system.

Product overview

iLAW is a Vietnamese online legal services portal and lawyer marketplace platform. The platform operates as a technology marketplace connecting individuals and businesses with licensed lawyers across Vietnam. Key offerings include: (1) Tìm Luật sư - a lawyer search directory organized by 12 practice areas and 63 provinces; (2) Tư vấn pháp luật - legal consulting content including articles, Q&A, and downloadable legal form templates; (3) Dịch vụ pháp lý - law firm referral services; and (4) Đặt câu hỏi miễn phí - a free legal Q&A service. The platform also features a proprietary iLAW Rating System that evaluates lawyers based on experience, credentials, reviews, and community contributions. The company acts as an information platform rather than a law firm, facilitating connections between users and registered legal practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawyer Search Directory (Tìm Luật sư) An online search directory that lets users find and filter lawyers across Vietnam by practice area (insurance, civil, land, business, criminal, family, labor, tax, IP, etc.) and geographic location across all 63 provinces.
• Legal Consulting Resources (Tư vấn pháp luật) Legal information content offering including 1,500+ guidance articles and 5,000+ downloadable legal form templates, organized by practice area, for individuals and businesses seeking self-service legal information.
• Legal Services Referral (Dịch vụ pháp lý) A referral and connection service that links users with law firms and lawyers on the platform for paid professional legal consultations, with iLAW facilitating the connection.
• Free Legal Q&A (Đặt câu hỏi miễn phí) A free question-and-answer platform allowing users to submit legal queries and receive answers from registered lawyers, with 30,000+ questions answered on the platform.

Quantifiable outcome

• 5,000+ lawyers nationwide
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Justia: Free legal information and lawyer directory platform offering attorney profiles, Q&A, legal guides, and case law. Closely aligned with iLAW's content-and-directory approach.
• Avvo: US-based legal directory and lawyer rating platform with a 1-10 lawyer rating system, Q&A, and attorney profiles. Directly comparable to iLAW's marketplace-plus-rating model, though serving the US market.
• LegalMatch: US online legal marketplace that matches clients with attorneys by practice area and geography. Closely mirrors iLAW's lawyer search and referral/consultation transaction model.
• Lawyers.com: Lawyer directory operated by Martindale-Hubbell (Internet Brands) with attorney profiles, ratings, and legal articles. Comparable to iLAW's directory and content offerings in the US.
• FindLaw: Thomson Reuters-owned legal information portal with lawyer directories, legal articles, and case law. Comparable to iLAW's combination of lawyer search, articles, and Q&A.

Broad incumbents

• LawDepot: Online legal document template service operating across multiple countries. Comparable to iLAW's freemium legal template library, with broader international footprint.
• Rocket Lawyer: Online legal services platform offering document templates, attorney consultations, and subscription legal services. Comparable to iLAW's templates and consultation offering, with broader service breadth.
• LegalZoom: Large online legal services platform for business formation, legal documents, and attorney access. Comparable on document templates and lawyer connection, but operates at much larger scale in the US.
• Nolo: Legal information publisher and consumer-facing legal platform with articles, books, forms, and a lawyer directory. Closely aligned with iLAW's content-and-referral model in the US.

Regional players

• Lawzana: Online legal directory serving multiple emerging markets outside the US/UK, with lawyer profiles and practice-area search. Operates in adjacent emerging-market geographies and reflects the same directory model iLAW applies in Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ilaw-c%E1%BB%95ng-th%C3%B4ng-tin-t%C3%ACm-ki%E1%BA%BFm-lu%E1%BA%ADt-s%C6%B0

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iLAW_Cùng bạn chia sẻ mọi vấn đề pháp luật