AETIB - Agència d'Estratègia Turística de les Illes Balears

What AETIB - Agència d'Estratègia Turística de les Illes Balears does

AETIB (Agència d'Estratègia Turística de les Illes Balears) is the statutory tourism strategy agency of the Balearic Islands autonomous government (Govern de les Illes Balears), headquartered in Palma de Mallorca, Spain. It operates the official tourism portal illesbalears.travel, a web-based content platform available in four languages (Catalan, Spanish, English, German) that covers all four islands of the archipelago — Mallorca, Menorca, Ibiza, and Formentera — and 70+ municipalities. The platform centralizes tourism resources, pre-configured travel plans, day-by-day itineraries, curated experiences (diving, hiking, gastronomy), editorial articles, and an events calendar, supported by a multi-faceted search tool (Buscador) that filters by island, season, travel companion type, interest, and content category.

The underlying technology is a content-managed web platform with internal API endpoints (e.g., /api/propostes/locale/) serving structured content modules; no public API documentation, SDK, or developer portal is provided. Distribution is delivered through the portal and owned social channels on Instagram, YouTube, X/Twitter, and Facebook, with channel-partner relationships to all four Island Councils (Consells Insulars) and municipalities for coordinated promotion and event calendar integration. The agency also cross-promotes the Sustainable Tourism Tax (Impuesto Turismo Sostenible / ITS) initiative through a partnership with Illes Balears Sostenibles.

AETIB does not operate a commercial revenue model. It is publicly funded by the Govern de les Illes Balears and serves visitors as the official, authoritative voice for inbound tourism to the Balearic Islands, with a headcount of approximately 21 employees. End users (families, couples, friends groups, and business travelers) access the platform free of charge.

Name

AETIB - Agència d'Estratègia Turística de les Illes Balears

Legal name

Agència d'Estratègia Turística de les Illes Balears

Website

https://illesbalears.travel

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AETIB is the statutory tourism strategy agency of the Balearic Islands government, operating the official illesbalears.travel portal across four islands and four languages to promote inbound tourism to Mallorca, Menorca, Ibiza, and Formentera. Publicly funded, it serves visitors with destination content, itineraries, and an events calendar.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

SECONDARYTHAKAOAK

Culture, Heritage & Arts Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

SECONDARYTHALAMAE

Itinerary Management & Trip Collaboration Apps

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Destination tourism marketing
• Regional tourism strategy
• Travel information platform
• Sustainable tourism tax
• Government tourism agency

Headquarters

HQ city

Palma de Mallorca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Public Funding / Government Agency: AETIB is a public tourism strategy agency funded by the Government of the Balearic Islands. It does not operate a commercial revenue model but rather promotes tourism to the islands as part of regional government functions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AETIB operates the official tourism portal illesbalears.travel, a multilingual digital platform that promotes the Balearic Islands (Mallorca, Menorca, Ibiza, Formentera) to prospective visitors. The agency delivers destination guides, activity recommendations, itineraries, travel plans, editorial articles, and an events calendar in four languages (Catalan, Spanish, English, German). It also coordinates regional tourism strategy and the Sustainable Tourism Tax (Impuesto Turismo Sostenible) initiative as a statutory body of the Govern de les Illes Balears.

Product overview

AETIB operates a unified tourism portal platform (illesbalears.travel) for the Balearic Islands archipelago. The platform serves as the central hub for tourism promotion, offering multiple integrated content types: Touristic Resources (geographic attractions, beaches, restaurants, cultural sites), Travel Plans (pre-configured trip plans), Itineraries (detailed routes), Experiences (curated activities like diving and hiking), and Articles (editorial guides). Supporting features include a comprehensive search tool (Buscador) with filtering by island, season, travel style, and interests; an events calendar (Agenda); and the Sustainable Tourism Tax initiative. The site is available in four languages (Catalan, Spanish, English, German) and covers all four islands: Mallorca, Menorca, Ibiza, and Formentera.

Differentiator

Problem solved

Functional benefit

Products and services

• Illes Balears Tourism Portal (illesbalears.travel) Official tourism portal for the Balearic Islands (Mallorca, Menorca, Ibiza, Formentera) providing destination guides, activities, accommodations, and travel planning tools to international and domestic visitors.
• Agenda / Events Calendar Calendar of events and activities published across Mallorca, Menorca, Ibiza, and Formentera for prospective visitors.
• Buscador (Search Tool) Search and filtering tool enabling visitors to find tourism resources by island, travel dates, travel companions, interests, and content type.
• Impuesto Turismo Sostenible (Sustainable Tourism Tax) initiative Public initiative managing the Sustainable Tourism Tax (ITS) and supporting environmental conservation efforts across the Balearic Islands.
• Publicaciones (Publications) Editorial publications and printed/digital tourism guides distributed to promote the Balearic Islands.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• Consell de MallorcacoreChannel Partner/ Reseller/ DistributorPartnership with the Mallorca Island Council for coordinated tourism promotion and event calendar integration on the official tourism portal.
• Consell de MenorcacoreChannel Partner/ Reseller/ DistributorPartnership with the Menorca Island Council for coordinated tourism promotion and event calendar integration.
• Consell d'EivissacoreChannel Partner/ Reseller/ DistributorPartnership with the Ibiza Island Council for coordinated tourism promotion and event calendar integration.
• Consell de FormenteracoreChannel Partner/ Reseller/ DistributorPartnership with the Formentera Island Council for coordinated tourism promotion and event calendar integration.
• Illes Balears SosteniblescoreStrategic or Co-development PartnerCross-promotional partnership with the Sustainable Balearic Islands initiative, promoting sustainable tourism practices and the Sustainable Tourism Tax (ITS).
• Govern de les Illes BalearsflagshipStrategic or Co-development PartnerParent government organization. AETIB operates under the Balearic Islands Government, coordinating tourism strategy and promotion across the archipelago.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tourism New Zealand: New Zealand's national tourism board. Comparable as a government DMO investing in digital storytelling, 100% Pure campaigns, and multi-language portals to position a geographically concentrated destination internationally.
• Brand USA: USA's national destination marketing organization. Comparable as a public DMO running multi-channel destination promotion, though operating at a much larger national scale than AETIB's regional mandate.
• Turespaña: Spain's national tourism authority under the Ministry of Industry, Trade and Tourism. Comparable as the parent-tier government DMO above AETIB, setting national tourism strategy and international promotion that AETIB executes at the regional level.
• Visit Dubai (Dubai Department of Culture & Tourism): Government tourism authority promoting Dubai as a destination. Comparable as a publicly mandated DMO running a multilingual destination portal with itineraries, events, and experience-led content targeting international leisure and business travelers.

Direct peers

• Turisme de Barcelona: Barcelona's official destination marketing organization, operating under municipal/public governance to promote Barcelona as a tourism destination. Directly comparable to AETIB as a Spanish regional DMO running a multi-language destination portal with itineraries, events, and experiences.
• Turismo de Canarias: Public DMO promoting Spain's Canary Islands archipelago. Closest functional peer to AETIB as both operate island-archipelago tourism portals under regional government authority, with multi-language content and integrated island councils.
• Visit Valencia: Tourism foundation promoting the Valencia region. Comparable as a publicly backed Spanish regional DMO running a destination portal with curated itineraries, experiences, and events targeting international leisure travelers.
• Turismo de Andalucía: Regional tourism authority for Andalusia under the Junta de Andalucía. Comparable as a Spanish autonomous-community DMO operating a multi-language destination portal with itineraries, cultural content, and event promotion.

Regional players

• Visit Flanders: Flemish government's tourism organization. Comparable as a sub-national European DMO operating a destination portal with itineraries, cultural content, and multi-language support targeting key inbound markets.
• Visit Faroe Islands: Government-backed DMO for the Faroe Islands, known for high-impact digital destination marketing and experience-led content. Comparable to AETIB as an island-archipelago DMO using a digital portal to drive sustainable, experience-focused tourism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/turismebalears
• YouTubeyoutube.com/@TurismoIslasBaleares
• Facebookfacebook.com/TurismeIllesBalears
• Instagraminstagram.com/turismoislasbaleares
• LinkedInlinkedin.com/company/atb-ag-ncia-de-turisme-de-les-illes-balears

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AETIB - Agència d'Estratègia Turística de les Illes Balears