What Illuminos Academic Coaching & Tutoring does

Illuminos Academic Coaching & Tutoring is a privately held U.S. educational services company that delivers one-on-one executive function coaching and tutoring to students from 3rd grade through college, with a primary focus on learners with ADHD, autism, dyslexia, and other learning differences. The firm is co-founded and led by Wendy Weinberger (President) and Evan Weinberger (CEO), and operates a hybrid delivery model combining in-home sessions in the DMV region with virtual sessions that extend geographic reach. Core offerings include a twice-weekly, 9-12 month Executive Function Coaching program, a research-validated Executive Function Assessment, standardized test preparation (ACT, SAT, PSAT, SSAT, ISEE, HSPT, AP, GRE, GMAT), College Counseling, Parent Coaching, and a Mental Health Concierge. A differentiated NeuroComplex Coaching program integrates executive function intervention with emotional regulation scaffolding and parent alignment for students with complex profiles.

The underlying "technology" is a proprietary, research-based curriculum and accompanying content assets rather than a software platform: an Executive Function (ADHD) Planner sold via a dedicated checkout storefront, QR-coded video lessons, downloadable parent ebooks, and a webinar series. The firm runs on Squarespace infrastructure with no disclosed app, API, or AI components. Go-to-market combines consultative direct-to-consumer sales (free consultation, assessment, coach matching), content marketing (blog, newsletter, workshops, ebooks), community engagement led by the co-founder, and a professional referral network anchored by the Student Support & Wellness Professional Alliance (SSWPA) and relationships with psychologists, therapists, and school counselors.

Revenue is generated primarily through recurring, quote-based coaching engagements (subscription-style, twice-weekly sessions) plus professional-services fees for assessments, college counseling, parent coaching, and mental health concierge work, supplemented by one-time planner sales. No revenue figures, funding history, or founding date are publicly disclosed; the firm appears bootstrapped and founder-owned, and brand visibility is concentrated in regional DMV media (NBC4, WJLA, Washington Parent, Arlington/Bethesda Magazines) with selected national mentions (Authority Magazine, Fatherly, Thrive Global).

Name

Illuminos Academic Coaching & Tutoring

Legal name

Illuminos Academic Coaching & Tutoring

Website

https://illuminos.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Illuminos is a private U.S. educational services firm that delivers one-on-one executive function coaching and tutoring to students in 3rd grade through college, primarily those with ADHD and learning differences, via in-home DMV sessions and virtual delivery.

Ownership category

akta.pro rank

Product category

Educational Coaching Services

NAICS

Educational Support Services (61171), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)

akta.pro secondary industries

Executive Function Coaching (ADHD/LD Learning Skills) (EDAKAJAG), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Study Skills & Executive Function Coaching (Planning, Organization, Time Management) (EDANADAB), Executive Functioning & Study Skills Coaching (Organization, Time Management) (EDAKADAD), Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

• Academic coaching services
• Executive function tutoring
• ADHD student support
• Standardized test preparation
• College counseling services

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Executive Function Coaching Services: One-on-one in-home or virtual coaching sessions held at least twice weekly, tailored to each child's unique needs. Students work with coaches to develop planning, prioritization, organization, time management, and academic execution skills. Program aims to make students self-sufficient within 9-12 months.
2. Test Preparation Tutoring: Customized one-on-one test prep services (in-home and virtually) for ACT, SAT, PSAT, SSAT, ISEE, HSPT, AP exams, GRE, and GMAT.
3. Executive Function Assessment: Research-validated assessment service that evaluates how executive functions impact learning and provides customized strategy recommendations.
4. College Counseling: Guidance for families through college selection for students with learning differences, including application support and accommodations navigation.
5. Parent Coaching: Personalized support for parents of children with ADHD and learning differences to navigate challenges and foster growth.
6. Mental Health Concierge: Guidance service to help families navigate and access mental health resources, provided by mental health expert Alex Williams.
7. Executive Function Planner Sales: Sale of 2025-26 Executive Function Planner containing QR codes with video lessons for student self-study.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Illuminos provides one-on-one executive function coaching and tutoring for students from 3rd grade through college, delivered in-home or virtually at least twice weekly. Core services include Executive Function Coaching & Tutoring, an Executive Function Learning Assessment, NeuroComplex Coaching, Standardized Test Prep, College Counseling, Parent Coaching, and Mental Health Consulting. The company also sells an Executive Function (ADHD) Planner with QR-coded video lessons.

Product overview

Illuminos offers a comprehensive suite of educational coaching and tutoring services centered on Executive Function skill development for students. The core offering is one-on-one Executive Function Coaching & Tutoring, supplemented by an Executive Function Learning Assessment for personalized strategy development. Additional services include Standardized Test Prep (ACT, SAT, PSAT, SSAT, ISEE, HSPT, AP, GRE, GMAT), College Counseling, Parent Coaching, and Mental Health Consulting. The company also offers specialized NeuroComplex Coaching for students with complex profiles. Supporting products include an Executive Function (ADHD) Planner with video lessons, free Parent Guide eBooks (Building Resilience, ADHD Guide, Coach vs. Tutor, Growing Independent Learners), and educational webinars. All services are available in-person or virtually, targeting students from 3rd grade through college.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroComplex Coaching: Executive function intervention with emotional regulation scaffolding, parent alignment, and collaboration across environments.

Quantifiable outcome

• Students become self-sufficient learners within 9-12 months
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Student Support & Wellness Professional Alliance (SSWPA)coreStrategic or Co-development PartnerCollaboration with SSWPA, a professional alliance serving the DMV area, to provide comprehensive student support services. The partnership enables referrals and coordinated care for students needing both mental health and academic coaching support.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beyond BookSmart: Direct peer offering 1:1 executive function coaching for college students and adults with ADHD and learning differences. Closely aligned with Illuminos on target population, delivery model, and methodology.
• Executive Function Coaching by Jodi Sleeper-Triplett: A pioneer in the executive function coaching category, training coaches and delivering services to students with ADHD and learning differences. Highly comparable target audience and methodology.
• Friedman Coaching: Executive function coaching practice for students with ADHD and learning differences. Directly comparable niche focus, 1:1 delivery model, and parent/family engagement approach.
• SOAR Learning: Specializes in executive function coaching and ADHD support for students, offering 1:1 coaching and school-based programs. Comparable to Illuminos in mission, curriculum focus, and target demographic.
• Peak Center for ADHD and LD: Provides executive function coaching, ADHD assessments, and related services for students and adults. Comparable service portfolio and specialization in ADHD/LD support.

Others

• Landmark College: Higher-education institution dedicated to students with learning differences, ADHD, and autism. Comparable learning-differences focus at the college level and relevant for Illuminos's college counseling referral relationships.

Broad incumbents

• Huntington Learning Center: National tutoring and test prep franchise serving K-12 students with academic support, test prep, and subject tutoring. Overlaps with Illuminos on test prep and tutoring but lacks EF specialization.
• Lindamood-Bell Learning Processes: Established provider of literacy and learning differences instruction with proprietary sensory-cognitive programs. Adjacent to Illuminos on learning differences focus but broader in scope and more established.
• Sylvan Learning: Large tutoring franchise offering personalized instruction, test prep, and academic support. Comparable tutoring delivery but materially broader portfolio and less ADHD/EF specialization.

Emerging players

• Eye to Eye: Nonprofit offering virtual mentoring programs for students with learning differences and ADHD. Comparable mission and audience but delivery (peer mentoring) differs from Illuminos's 1:1 professional coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/illuminos_co
• LinkedInlinkedin.com/company/illuminos

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illuminos Academic Coaching & Tutoring