I Love Kickboxing

What I Love Kickboxing does

Bluetown Property Construction Management Group Co., Ltd. (蓝城房产建设管理集团有限公司) is a Hangzhou-headquartered private construction management and real estate services company founded on September 8, 2010 by Song Weiping (宋卫平) as a spin-off from Greentown China. The company provides construction management, project consulting, brand licensing, and integrated town development services across multiple segments: government construction management, commercial construction management, capital construction management, town development, elderly care, and agriculture.

The company operates a light-asset "construction management + service" business model, monetizing through project-level management fees, brand licensing, consulting, and ongoing operational services such as the Town Mayor life service system. By 2025 it had reached 706 high-quality projects across 27 provinces and 145 cities in China (715 by year-end), with cumulative contracted area of 144 million sqm, cumulative brand value of 486 billion CNY, and a foothold in Malaysia and Indonesia. Notable individual engagements include the Jinan Yangliu Chunfeng project (8.959 billion CNY cumulative sales) and the Wuzhen Yayuan academy-style elderly care community.

The company's competitive positioning rests on the founder's brand reputation inherited from Greentown China, a standardized construction management playbook replicated across hundreds of projects, and an integrated service layer that extends engagement beyond project delivery into long-term community, elderly care, and lifestyle operations.

Name

I Love Kickboxing

Legal name

蓝城房产建设管理集团有限公司

Website

https://ilovekickboxingcoloradosprings.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluetown Property Construction Management Group Co., Ltd. (蓝城房产建设管理集团有限公司) is a Hangzhou-based private construction management and integrated town development company operating 706+ projects across 27 Chinese provinces and select overseas markets in Southeast Asia, serving government, commercial, and elderly care clients.

Ownership category

akta.pro rank

Product category

Property Construction Management

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721), Residential Building Construction (23611), Commercial and Institutional Building Construction (23622)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)

akta.pro secondary industries

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Property construction management
• Town development services
• Government commissioned construction
• Elderly care communities
• Agricultural real estate

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Commercial Construction Management (商业代建): 蓝城 provides professional real estate development management services for commercial developers. The client provides land and capital, and 蓝城 provides brand endorsement and professional team dispatch for full-process management. Typical projects include Shanghai Lanyuan, Hangzhou Feicui Bay, Fuyang Fuchun Rose Garden, and Jiaxing Yuezhuang.
2. Capital Construction Management (资本代建): 蓝城 provides comprehensive services from project evaluation and land acquisition to real estate development for financial institutions with real estate investment needs, ultimately achieving safe and efficient investment returns for the institution.
3. Government Construction Management (政府代建): 蓝城 manages government construction projects including affordable housing, talent housing, economic适用房, and public rental housing. The company also handles government infrastructure such as schools, hospitals, hotels, cultural complexes, and large sports facilities like the Hangzhou Canal Asian Games Park.
4. Town Development (开元官方网页版_开元kaiyuan(中国)开发): 蓝城 develops integrated town projects combining residential, agricultural, elderly care, health, education, and cultural tourism elements. Revenue is generated from property sales, service fees, and long-term town operation. Major projects include Hangzhou Taoli Chunfeng, Wuzhen Yayuan, and Jiaxing Chunfeng Jiangnan.
5. Elderly Care Services (颐养服务): 蓝城 operates elderly care facilities including 颐乐学院 (Yile Academy) and 蓝庭护理院 (Lanting Nursing Home), providing senior living, nursing care, and medical services. Revenue from membership fees, service charges, and medical services.
6. Agricultural Products and Services (农业): 蓝城 Agriculture operates agricultural bases and supplies agricultural products to town residents, supermarkets, and school cafeterias. Revenue from product sales, technical services, and agricultural management consulting. Has 98 alliance bases covering 150,000 mu of land, solving employment for approximately 10,000 farmers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bluetown is a comprehensive property construction management and town development platform offering light-asset 'commissioned construction' (代建) services to governments, commercial developers, and financial institutions. It also develops integrated town communities combining residential real estate with agriculture, elderly care, health, and education services under its proprietary 'Town Mayor' life service system.

Product overview

蓝城 (Bluetown Property Construction Management Group Co., Ltd.) is a comprehensive real estate development and town development company operating as a platform-plus-modules architecture. The core offerings include: 1) 蓝城小镇 (Bluetown) - integrated town development combining residential, agricultural, elderly care, health and education services; 2) 政府代建 (Government Construction) - government-commissioned construction for affordable housing, resettlement, and public facilities; 3) 商业代建 (Commercial Construction) - third-party commercial property development management; 4) 资本代建 (Capital Construction) - financial institution commissioned development. Supporting services include 蓝城颐养 (elderly care with the unique '学院式颐养' academic-style elderly care model), with flagship projects such as 杭州桃李春风, 乌镇雅园, and 嘉兴春风江南. The company positions itself as a '美好生活综合服务商' (comprehensive quality life service provider).

Differentiator

Problem solved

Functional benefit

Brands

• 蓝城小镇 (Bluetown Towns): Composite town development projects integrating agriculture, eldercare, health, education, culture, and tourism — the company's flagship town development brand.
• 蓝城代建 (Bluetown Commissioned Construction)
• 乌镇雅园 (Wuzhen Yayuan)
• 杭州桃李春风 (Hangzhou Taoli Chunfeng)
• 嘉兴春风江南 (Jiaxing Chunfeng Jiangnan)
• 颐乐学院 (Yile Academy)
• 蓝城农业 (Bluetown Agriculture)
• 蓝城颐养 (Bluetown Senior Care)

Products and services

• Bluetown Towns (蓝城小镇) Comprehensive town development platform combining residential construction, agriculture, elderly care, health, and education services into integrated living communities. Built around five major service platforms: health, education, industry, commerce, and property management, with the proprietary 'Town Mayor' (镇长) life service system.
• Government Commissioned Construction (政府代建) Government-commissioned construction management services covering affordable housing (保障房), talent housing (安置房), economic适用房, public rental housing, and municipal public service facilities including industrial parks, commercial complexes, cultural facilities, schools, hospitals, and large sports venues such as the Hangzhou Canal Asian Games Park (Luban Prize winner).
• Commercial Commissioned Construction (商业代建) Commercial construction management where clients provide land and capital while Bluetown provides brand endorsement, professional teams, and full-process development management. Typical projects include Shanghai Lanyuan, Hangzhou Feicui Bay, Fuyang Fuchun Rose Garden, and Jiaxing Yuezhuang.
• Capital Commissioned Construction (资本代建) Construction management services for financial institutions providing real estate investment needs, covering project evaluation, land acquisition, and full property development services. Designed for institutional investors seeking real estate exposure without operational risk.
• Bluetown Elderly Care (蓝城颐养) Senior living and elderly care services featuring China's pioneering 'academy-style elderly care' (学院式颐养) model, including Yile Academy (颐乐学院) lifelong learning program and nursing homes. Flagship project Wuzhen Yayuan is a 650-acre senior living community in Wuzhen with approximately 600,000 sqm total area. Yile Academy operates 38 campuses across 22 cities with 3,000+ registered students and a curriculum of 153 courses across 38 disciplines.

Quantifiable outcome

• Brand value reached 486 billion CNY in 2025
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 安徽省界首市人民政府 (Jieshou City Government, Anhui Province)coreStrategic or Co-development Partner · 6 December 2019Blue Town signed a strategic cooperation agreement with the Jieshou City Government in Anhui Province. The city is located at the gateway between Henan and Anhui provinces and has been recognized as one of the 'Top 100 County-level Cities for Investment Potential' in China. The partnership focuses on city construction and rural revitalization.
• 绿城小镇集团 (Greentown Town Group)coreStrategic or Co-development Partner · 3 June 2019Blue Town, Greentown Town Group, and Jiangxi Gaoan Bafuluo Ecological Valley Co., Ltd. signed a strategic cooperation agreement for the Gaoan Bafuluo Pastoral Complex project. This is one of the first 8 national-level pastoral complex pilot projects in China, spanning approximately 22,800 mu (15.2 sq km). The project is located near Nanchang and integrates modern circular agriculture, agricultural experience, and ecological pastoral areas.
• 四川省成都市新津县人民政府 (Xinjin County Government, Chengdu, Sichuan)coreStrategic or Co-development Partner · 4 April 2019Blue Town signed a cooperation agreement with the Xinjin County Government for an agricultural-tourism integration demonstration project within the China Tianfu Agricultural Expo Park. The project will create a comprehensive agricultural-tourism development project featuring shared farms, landscape displays, green agriculture, Western Sichuan forest dish explorations, natural education base, cultural creative displays, and life services.
• 杭州宏逸投资集团 (Hangzhou Hongyi Investment Group)coreStrategic or Co-development Partner · 17 October 2018Blue Town and Hangzhou Hongyi Investment Group (a subsidiary of Hangzhou Commerce and Tourism Group, ranked 11th among national tourism groups) signed a strategic cooperation agreement for cultural tourism town development and operations. Planned cooperation in tourism destinations, characteristic towns, commercial cultural tourism complexes, and rural revitalization. The two sides plan to invest over 10 billion CNY in the next 5 years across multiple areas.
• 浙江省建工集团 (Zhejiang Provincial Construction Engineering Group)minorImplementation/ SI/ Consulting Partner · 28 September 2018Blue Town and Zhejiang Provincial Construction Engineering Group signed a strategic cooperation agreement for city construction. Zhejiang Construction brings standardized management and control systems, while Blue Town provides brand advantage, creating synergistic value for property owners and driving industry resource integration.
• 联发集团 (Lianfa Group)coreStrategic or Co-development Partner · 20 March 2017联发集团 (Lianfa Group), a subsidiary of Xiamen-based Jiangtian Group with assets exceeding 80 billion CNY and ranked among 'China Real Estate TOP100 Enterprises' for 11 consecutive years, signed a strategic partnership with Blue Town. The two companies already collaborated on the Xiamen Taoli Chunfeng town project. The partnership covers town planning, development, construction, management, operations, property, education, healthcare, and comprehensive industrial upgrading. Lianfa brings extensive regional development and operational experience across 16 cities domestically and in Sydney, Australia.
• 中交海外地产/中国港湾 (CCCC Overseas Real Estate / China Harbour)minorStrategic or Co-development Partner · 4 August 2015CCCC Overseas Real Estate, China Harbour, and Blue Town held a signing meeting for the 'Indonesia Jakarta Real Estate Project Development Cooperation' in Beijing. This was Blue Town's first overseas development step, marking the beginning of international expansion.
• 绿城育华教育集团 (Greentown Yuhua Education Group)coreStrategic or Co-development Partner · 4 August 2015蓝城 partnered with Greentown Yuhua Education Group to introduce quality education resources into town projects. The Jinan Yangliu Chunfeng project includes a Greentown Yuhua school campus, creating what is described as 'Jinan's most beautiful campus' and a regional quality education hub.
• 银泰百货 (Yintai Department Store)minorStrategic or Co-development Partner · 4 August 2015Jinan Yangliu Chunfeng project introduced YinTai Department Store as a commercial anchor tenant, contributing to the project's 'Education + Commerce + Health + Life' four major operating systems.
• 喜来登酒店 (Sheraton Hotel)minorStrategic or Co-development Partner · 4 August 2015Jinan Yangliu Chunfeng project includes a Sheraton hotel as one of its high-end supporting facilities, forming part of the comprehensive living community.

Scale indicators12 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Poly Developments and Holdings: Large central state-owned developer (HKEX and Shanghai-listed) with extensive residential, commercial, and government project portfolios. A competitor for large-scale government-commissioned residential, public infrastructure, and urban renewal projects across China.
• China Vanke: One of China's largest developers by sales, listed in Shenzhen and Hong Kong. Operates property management, community services, and increasingly light-asset construction management through Vanke Service. Competes for urban renewal, elderly care communities, and government affordable housing work.
• Country Garden Holdings: Once China's largest developer by sales (HKEX-listed), focused on tier-3/4 city residential developments. While now financially distressed, its past scale made it a competitor for affordable housing and large residential projects in lower-tier markets where Bluetown also operates.
• China Resources Land: Large state-owned developer (CRC Group subsidiary, HKEX-listed) that combines heavy-asset development with substantial construction management and property services. Competes with Bluetown for government-commissioned residential and infrastructure projects, particularly in tier-1 and tier-2 cities.
• Greenland Holdings: Largest Chinese state-owned real estate conglomerate (Shanghai-listed), with diversified operations across residential, commercial, energy, finance, and construction. Competes for large-scale urban complex, government infrastructure, and mixed-use town development projects.
• China Overseas Land & Investment: Largest central state-owned developer (HKEX-listed under CSCEC) with premium residential positioning. Competes for government projects and increasingly pursues construction management as part of its services offering.
• Sunac China Holdings: Major HKEX-listed developer (now in restructuring) focused on premium residential and integrated cultural tourism towns in tier-1/2 cities. Sunac's cultural tourism town products overlap with Bluetown's town development strategy, particularly in Yangtze River Delta locations.

Regional players

• Logan Group Company: Major Hong Kong-listed developer focused on Greater Bay Area and Yangtze River Delta residential and integrated town projects. Overlap with Bluetown's town development and high-end residential positioning in southern China markets.

Direct peers

• Greentown Management Holdings: Listed on HKEX as the light-asset construction management arm of Greentown China; shares founder Song Weiping's DNA with Bluetown and operates the same commissioned construction (代建) business model for residential and government projects. The closest direct competitor in business model and customer base.
• Greentown China Holdings: Sister company also founded by Song Weiping (1995) and listed on the Hong Kong Stock Exchange. Although primarily a heavy-asset developer rather than construction manager, the close corporate, cultural, and personnel ties make it the most strategically aligned peer; both share the 'Chinese-style beautiful homes' aesthetic and customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/i-love-kickboxing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Love Kickboxing