Iluzjonista Y

What Iluzjonista Y does

Iluzjonista Y is a Warsaw-based personal-brand entertainment business operated through the legal entity Magic of Y sp. z o. o., built around a single principal performer branded as Poland's most popular illusionist (per the OMNIBUS 2023 study). The company generates revenue from three streams: live performance booking fees for corporate events, weddings, birthdays, and conferences (priced 3,000-20,000 PLN per engagement); direct-to-consumer ticket sales for public shows such as 'To jest ustawione' at the Warsaw Presidential Hotel via platforms including Kicket and Biletomat; and merchandise sales through the Magicofy online shop (cards, books, branded apparel). The underlying 'technology' consists of human performance craft — mentalism, sleight of hand, perception manipulation, and psychological suggestion — rather than software or AI systems. Distribution is multi-channel: direct booking via website contact form, phone, and email for B2B; third-party ticketing platforms for public shows; and a self-managed e-commerce storefront for merchandise, complemented by content distribution through a YouTube channel with 120M+ views and 1M+ regular viewers, a TV program 'Magia Y' on TVN Style, and active profiles on Instagram, Facebook, TikTok, and LinkedIn.

The company operates with 24 employees from headquarters in Warsaw, including a dedicated manager (Krzysztof Dobrowolski), and serves enterprise customers including Google, Microsoft, Apple, Samsung, Volkswagen, Mercedes, Coca-Cola, Nestlé, Visa, IBM, Dell, Huawei, and adidas, alongside private celebration clients. Content and marketing channels function as a top-of-funnel awareness engine that feeds the booking and ticket businesses, while the TV show, authored book ('13 kroków by stać się magicznym'), and celebrity collaborations (Mike Tyson, Robert Lewandowski, Jared Leto, DJ Tiesto) reinforce brand prestige. The business is privately held with no institutional investors, no public listing, and full operational control retained by the founder-performer.

Name

Iluzjonista Y

Legal name

Magic of Y sp. z o. o.

Website

https://iluzjonista.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Iluzjonista Y is a Warsaw-based entertainment business built around Poland's most popular illusionist, offering live corporate and private event performances, public ticketed shows, branded merchandise, and a TV program on TVN Style.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Hobby, Toy, and Game Retailers (45912), All Other Miscellaneous Retailers (45999)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industry

Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

• Live magic performances
• Corporate event entertainment
• Illusionist booking services
• Mentalism stage shows
• Close-up magic acts

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Live Performance Booking: Booking fees for magic performances at corporate events, weddings, birthday parties, and conferences. Performances are customized to client needs and include stage shows, close-up magic, and tailored presentations.
2. Ticket Sales: Direct ticket sales for live show performances at venues such as Warsaw Presidential Hotel. Shows feature mind reading and manipulation arts with audience interaction.
3. Merchandise: Online shop selling cards, books, and clothing items through shop.magicofy.com

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Iluzjonista Y sells live magic and illusion performances delivered by performer Y (Igrek) at corporate events, weddings, private celebrations, and conferences, with show formats including close-up magic and large-scale stage shows that can be personalized with client branding. The business also sells tickets directly to consumers for scheduled public evening shows such as "To jest ustawione" at Warsaw venues, and operates a merchandise e-commerce shop. Supporting media products include the "Magia Y" TV show on TVN Style, the Magic of Y YouTube channel, and the authored book "13 kroków by stać się magicznym."

Product overview

Iluzjonista Y operates a multi-platform entertainment business centered on professional magic and illusion performances. The core offering consists of live magic shows for corporate events, weddings, and private celebrations, complemented by the television program "Magia Y" (the only Polish illusionist with their own TV show), a YouTube channel with over 120 million views, and an authored book "13 kroków by stać się magicznym." Additional revenue streams include an e-commerce shop (Magicofy) selling cards, books, and merchandise, plus educational blog content about illusion techniques. The portfolio is unified around Y's personal brand as Poland's most popular illusionist (per OMNIBUS 2023 study).

Differentiator

Problem solved

Functional benefit

Products and services

• Live Magic Shows (Pokazy Iluzji) Professional illusionist performances by Y for corporate events, weddings, birthdays, and conferences, featuring stage shows, close-up magic, and personalized presentations that can incorporate company branding. Shows are customized to client needs and delivered on-site at the event venue.
• "To jest ustawione" Standup Magic Show Ticketed public evening show featuring mind reading and manipulation art, with scheduled performances at venues such as the Warsaw Presidential Hotel, including audience interaction and impossible future predictions. Tickets are sold directly to consumers through Kicket and Biletomat platforms.
• Magia Y (TV Show) Authored television program featuring Y performing magic for Polish celebrities and stars, broadcast on TVN Style (player.pl), and the only Polish illusionist TV show of its kind.
• Magicofy Online Shop Own e-commerce storefront selling magic-related merchandise including playing cards, books, and clothing branded under the Magic of Y brand.
• 13 kroków by stać się magicznym (Book) Authored book by Y on how to become magical, sharing insights on illusion arts, performance, and the mindset behind magic, sold to readers and available via the Magicofy shop.

Quantifiable outcome

• Over 120 million views on YouTube content
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Penn & Teller: Long-running Las Vegas residency act with multiple TV series and live touring; comparable as illusionists combining permanent live shows with TV and merchandise.
• Dynamo (Steven Frayne): British illusionist known for TV series ('Dynamo: Magician Impossible'), global live tours, and large social following; directly comparable as a modern TV-and-touring illusionist brand.
• Criss Angel: American illusionist with the long-running 'Mind Freak' TV franchise, a Las Vegas residency, and live touring; directly comparable to Y as a solo illusionist brand built across TV, live shows, and digital content.
• David Blaine: American illusionist built around TV specials, high-profile endurance/street stunts, and live appearances; comparable in brand-centric, performer-led model with strong media amplification.
• Mac King: Long-running Las Vegas headlining magician with regular live performances and merchandise; comparable solo-magician business model focused on live performance.
• Derren Brown: British mentalist/illusionist with TV specials, West End and touring live shows, and a strong personal brand — comparable mentalist-meets-stage-shower business model to Y's close-up and stage performances.
• Hans Klok: Dutch illusionist with large-scale Las Vegas and European touring shows; comparable European-rooted solo stage illusionist with international touring model.
• Justin Flom: American YouTube-driven illusionist with strong social following and live corporate appearances; closest peer in the 'YouTube illusionist turned live entertainer' niche.

Emerging players

• Marco Tempest: Swiss techno-illusionist blending magic with technology and TED-style talks; comparable as a European illusionist whose brand extends into corporate speaking and digital content.
• Luca Volpe: Italian mentalist performing for corporate clients and events; comparable as a continental European mentalist competing in the same corporate entertainment segment as Y.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/magicofy
• Facebookfacebook.com/iluzjonistay
• LinkedInlinkedin.com/company/iluzjonistay
• Instagraminstagram.com/magicofy
• TikToktiktok.com/@iluzjonista_y

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iluzjonista Y