Imagen Radio 105.5
Imagen Radio 105.5 is a regional FM radio station at 105.5 MHz in Mexicali, Baja California, founded in 2003 and affiliated with Grupo Imagen, serving general public listeners with news, sports, music, and community programming funded by advertising.
- Company typePrivate
- Founded2003
- HeadquartersMexicali, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Imagen Radio 105.5 does
Imagen Radio 105.5 (legal name: Imagen Mexicali 105.5 FM) is a regional FM radio station broadcasting at 105.5 MHz in Mexicali, Baja California, Mexico. Founded in 2003 as part of Grupo Imagen — one of Mexico's major media conglomerates — the station has operated continuously for 22 years, delivering a mix of local, national, and international news (Imagen Informativa in three daily editions), music programming (Música en Imagen), sports coverage (Palabra del deporte, Imagen Deportiva Domingos), business content (Imagen Empresarial, Inversiones Inmobiliarias), and community-focused segments. It serves a horizontal audience of general public listeners in the Mexicali Valley and broader Baja California region, with weekend programming tailored to the cross-border Calexico/Mexicali corridor.
The station's underlying technology is traditional FM radio broadcasting at the 105.5 MHz frequency, with a supplementary online streaming channel via its website (imagenmexicali.mx) that extends its reach beyond the FM coverage area. It also operates a digital news portal with categorized articles covering Ambiente, Internacional, Nacional, Política, and other topics. The organization is small (28 employees) and headquartered at Blvd. Benito Juárez 1327, Mexicali. Distribution is regional for FM and global for the streaming channel.
Imagen Radio 105.5 generates revenue exclusively through advertising and sponsorships, with no listener-facing pricing. Advertisers include local businesses, government entities, and sponsors tied to special programming (such as 'Imagen Empresarial' business segments and event coverage including Expo Construcción CMIC and INDEX golf tournament). The station leverages its Grupo Imagen affiliation, 22-year local operating history, and active community event partnerships (CMIC, UABC, INDEX) as the principal mechanisms supporting its advertising sales.
Imagen Radio 105.5 firmographics
Firmographics- Name
- Imagen Radio 105.5
- Legal name
- Imagen Mexicali 105.5 FM
- Website
- https://imagenmexicali.mx
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imagen Radio 105.5 is a regional FM radio station at 105.5 MHz in Mexicali, Baja California, founded in 2003 and affiliated with Grupo Imagen, serving general public listeners with news, sports, music, and community programming funded by advertising.
- Ownership category
- akta.pro rank
Imagen Radio 105.5 industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Imagen Radio 105.5 is headquartered
LocationHeadquarters
- HQ city
- Mexicali
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Imagen Radio 105.5 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Advertising and Sponsorships: The station generates revenue through advertising and sponsorship arrangements. Programming includes sponsored segments such as 'Imagen Empresarial' (business program), 'Imagen al día', and other branded content slots. Advertisers include local businesses, government entities, and featured sponsors during special programming.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Imagen Radio 105.5 product offering
Product offeringCore offering
Imagen Radio 105.5 is an FM radio station operating at 105.5 MHz in Mexicali, Baja California, Mexico, founded in 2003 as part of Grupo Imagen's national media network. It delivers news, music, sports, and business programming to local listeners via over-the-air FM transmission and online streaming, generating revenue primarily from advertising and program sponsorships.
Product overview
Imagen Radio 105.5 FM is a traditional radio broadcasting station operating in Mexicali, Baja California, Mexico. The station operates as a single unified product offering FM radio broadcast services through its 105.5 frequency, delivering a mix of news programming (Imagen Informativa in multiple daily editions), music content (Música en Imagen), sports coverage (Palabra del deporte, Imagen Deportiva Domingos), business programming (Imagen Empresarial, Inversiones Inmobiliarias), and special segments. The station maintains a digital presence through its news portal providing online articles across multiple categories including national news, international affairs, politics, and local community coverage. Additional services include event coverage and promotion of regional activities in the Mexicali and Baja California area.
Differentiator
Problem solved
Functional benefit
Products and services
- Imagen Radio 105.5 FM Broadcast
Companies that use Imagen Radio 105.5
Customer profileSegments1 record
Ideal customer profiles2 records
Imagen Radio 105.5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imagen Radio 105.5 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- UABC (Universidad Autónoma de Baja California)minorCoverage and collaboration on UABC research projects including health studies in San Quintín, seismic monitoring networks in Mexicali, and hosting events at UABC facilities.
- CMIC (Cámara Mexicana de la Industria de la Construcción) Sección Baja CaliforniacoreStrategic partnership for the Expo Construcción y Vivienda CMIC Imagen Mexicali 2025, the most important platform in the region for bringing together the construction sector. The event took place October 23-24, 2025.
- INDEX (Instituto Tecnológico de Estudios Superiores de Mexicali)minorCollaboration on the Tournament of Golf INDEX IMAGEN 2025, a community sporting event held at Club Campestre de Mexicali.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Imagen Radio 105.5 competitors and assessment
Company assessmentDirect peers
- Grupo ACIR: Long-established Mexican radio network with stations across the country. Comparable in legacy broadcast model, news/music format mix, and ad-supported revenue.
- MVS Radio / MVS Noticias: Mexican radio group with strong news/talk positioning across multiple stations. Comparable in format (news-heavy), target listener, and ad-supported revenue model.
- Grupo Radio Centro: One of Mexico's largest traditional radio conglomerates, operating multiple AM/FM stations. Comparable as a multi-station commercial radio operator with national reach and advertising-driven economics.
- Radio Fórmula: Mexican national news/talk radio network with stations in major markets including Baja California. Direct comparable because it competes for the same Mexican Spanish-language news and advertising audiences as Imagen Radio 105.5.
- Multimedios Estrellas de Oro: Mexican media group operating radio stations alongside TV across northern Mexico including Baja California. Comparable as a regional broadcast operator with overlapping content and audience.
- W Radio (TelevisaUnivision Radio): Major Mexican radio network operated by TelevisaUnivision, offering news, talk, and sports programming nationally. Comparable as a direct competitor for both listeners and national/regional advertising budgets.
- Radiorama: Mexican radio network and station operator covering multiple markets including northern states. Comparable as a competitor for local ad budgets and listener share in regional Mexican markets.
- Imagen Radio Nacional (Grupo Imagen): Direct sister property under Grupo Imagen operating the network's flagship Imagen Radio brand nationally. Closest comparable in branding, news content, and parent-company infrastructure.
Broad incumbents
- Televisa Radio (XE, XEW, etc.): Long-running Mexican AM/FM broadcast brands under TelevisaUnivision with extensive reach. Comparable as an incumbent broadcast competitor, though it operates as part of a much broader media portfolio.
Regional players
- NRM Comunicaciones: Mexican media group with strong presence in northern Mexico. Comparable as a regional broadcast competitor, though its primary footprint differs from Mexicali.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Imagen Radio 105.5 social profiles
Digital presenceImagen Radio 105.5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagen Radio 105.5 leadership team
Management profileNumber of profiles
Imagen Radio 105.5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagen Radio 105.5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagen Radio 105.5
What does Imagen Radio 105.5 do?
Imagen Radio 105.5 is an FM radio station operating at 105.5 MHz in Mexicali, Baja California, Mexico, founded in 2003 as part of Grupo Imagen's national media network. It delivers news, music, sports, and business programming to local listeners via over-the-air FM transmission and online streaming, generating revenue primarily from advertising and program sponsorships.
Is Imagen Radio 105.5 a public or private company?
Imagen Radio 105.5 is a private company. It is classified as corporate owned and is currently operating.
When was Imagen Radio 105.5 founded?
Imagen Radio 105.5 was founded in 2003. It employs 11 to 50 people.
Where is Imagen Radio 105.5 based?
Imagen Radio 105.5 is headquartered in Mexicali, Mexico, in the Latin America region.
How does Imagen Radio 105.5 make money?
One revenue line is on record: advertising and Sponsorships.
Who are Imagen Radio 105.5's main competitors?
Direct peers on record are Grupo ACIR, MVS Radio / MVS Noticias, Grupo Radio Centro, Radio Fórmula, Multimedios Estrellas de Oro, W Radio (TelevisaUnivision Radio), Radiorama and Imagen Radio Nacional (Grupo Imagen). Televisa Radio (XE, XEW, etc.) is listed as a broad incumbent. NRM Comunicaciones is listed as a regional player.
Does Imagen Radio 105.5 have an API?
No public API is recorded for Imagen Radio 105.5.
What industry is Imagen Radio 105.5 in?
Imagen Radio 105.5's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.