Imagen Radio 105.5

What Imagen Radio 105.5 does

Imagen Radio 105.5 (legal name: Imagen Mexicali 105.5 FM) is a regional FM radio station broadcasting at 105.5 MHz in Mexicali, Baja California, Mexico. Founded in 2003 as part of Grupo Imagen — one of Mexico's major media conglomerates — the station has operated continuously for 22 years, delivering a mix of local, national, and international news (Imagen Informativa in three daily editions), music programming (Música en Imagen), sports coverage (Palabra del deporte, Imagen Deportiva Domingos), business content (Imagen Empresarial, Inversiones Inmobiliarias), and community-focused segments. It serves a horizontal audience of general public listeners in the Mexicali Valley and broader Baja California region, with weekend programming tailored to the cross-border Calexico/Mexicali corridor.

The station's underlying technology is traditional FM radio broadcasting at the 105.5 MHz frequency, with a supplementary online streaming channel via its website (imagenmexicali.mx) that extends its reach beyond the FM coverage area. It also operates a digital news portal with categorized articles covering Ambiente, Internacional, Nacional, Política, and other topics. The organization is small (28 employees) and headquartered at Blvd. Benito Juárez 1327, Mexicali. Distribution is regional for FM and global for the streaming channel.

Imagen Radio 105.5 generates revenue exclusively through advertising and sponsorships, with no listener-facing pricing. Advertisers include local businesses, government entities, and sponsors tied to special programming (such as 'Imagen Empresarial' business segments and event coverage including Expo Construcción CMIC and INDEX golf tournament). The station leverages its Grupo Imagen affiliation, 22-year local operating history, and active community event partnerships (CMIC, UABC, INDEX) as the principal mechanisms supporting its advertising sales.

Name

Imagen Radio 105.5

Legal name

Imagen Mexicali 105.5 FM

Website

https://imagenmexicali.mx

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Imagen Radio 105.5 is a regional FM radio station at 105.5 MHz in Mexicali, Baja California, founded in 2003 and affiliated with Grupo Imagen, serving general public listeners with news, sports, music, and community programming funded by advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• FM radio broadcasting
• News programming
• Music streaming
• Media advertising
• Sports coverage

Headquarters

HQ city

Mexicali

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Advertising and Sponsorships: The station generates revenue through advertising and sponsorship arrangements. Programming includes sponsored segments such as 'Imagen Empresarial' (business program), 'Imagen al día', and other branded content slots. Advertisers include local businesses, government entities, and featured sponsors during special programming.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Imagen Radio 105.5 is an FM radio station operating at 105.5 MHz in Mexicali, Baja California, Mexico, founded in 2003 as part of Grupo Imagen's national media network. It delivers news, music, sports, and business programming to local listeners via over-the-air FM transmission and online streaming, generating revenue primarily from advertising and program sponsorships.

Product overview

Imagen Radio 105.5 FM is a traditional radio broadcasting station operating in Mexicali, Baja California, Mexico. The station operates as a single unified product offering FM radio broadcast services through its 105.5 frequency, delivering a mix of news programming (Imagen Informativa in multiple daily editions), music content (Música en Imagen), sports coverage (Palabra del deporte, Imagen Deportiva Domingos), business programming (Imagen Empresarial, Inversiones Inmobiliarias), and special segments. The station maintains a digital presence through its news portal providing online articles across multiple categories including national news, international affairs, politics, and local community coverage. Additional services include event coverage and promotion of regional activities in the Mexicali and Baja California area.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagen Radio 105.5 FM Broadcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• UABC (Universidad Autónoma de Baja California)minorStrategic or Co-development Partner · 1 November 2025Coverage and collaboration on UABC research projects including health studies in San Quintín, seismic monitoring networks in Mexicali, and hosting events at UABC facilities.
• CMIC (Cámara Mexicana de la Industria de la Construcción) Sección Baja CaliforniacoreStrategic or Co-development Partner · 23 October 2025Strategic partnership for the Expo Construcción y Vivienda CMIC Imagen Mexicali 2025, the most important platform in the region for bringing together the construction sector. The event took place October 23-24, 2025.
• INDEX (Instituto Tecnológico de Estudios Superiores de Mexicali)minorStrategic or Co-development Partner · 14 October 2025Collaboration on the Tournament of Golf INDEX IMAGEN 2025, a community sporting event held at Club Campestre de Mexicali.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grupo ACIR: Long-established Mexican radio network with stations across the country. Comparable in legacy broadcast model, news/music format mix, and ad-supported revenue.
• MVS Radio / MVS Noticias: Mexican radio group with strong news/talk positioning across multiple stations. Comparable in format (news-heavy), target listener, and ad-supported revenue model.
• Grupo Radio Centro: One of Mexico's largest traditional radio conglomerates, operating multiple AM/FM stations. Comparable as a multi-station commercial radio operator with national reach and advertising-driven economics.
• Radio Fórmula: Mexican national news/talk radio network with stations in major markets including Baja California. Direct comparable because it competes for the same Mexican Spanish-language news and advertising audiences as Imagen Radio 105.5.
• Multimedios Estrellas de Oro: Mexican media group operating radio stations alongside TV across northern Mexico including Baja California. Comparable as a regional broadcast operator with overlapping content and audience.
• W Radio (TelevisaUnivision Radio): Major Mexican radio network operated by TelevisaUnivision, offering news, talk, and sports programming nationally. Comparable as a direct competitor for both listeners and national/regional advertising budgets.
• Radiorama: Mexican radio network and station operator covering multiple markets including northern states. Comparable as a competitor for local ad budgets and listener share in regional Mexican markets.
• Imagen Radio Nacional (Grupo Imagen): Direct sister property under Grupo Imagen operating the network's flagship Imagen Radio brand nationally. Closest comparable in branding, news content, and parent-company infrastructure.

Broad incumbents

• Televisa Radio (XE, XEW, etc.): Long-running Mexican AM/FM broadcast brands under TelevisaUnivision with extensive reach. Comparable as an incumbent broadcast competitor, though it operates as part of a much broader media portfolio.

Regional players

• NRM Comunicaciones: Mexican media group with strong presence in northern Mexico. Comparable as a regional broadcast competitor, though its primary footprint differs from Mexicali.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imagen-radio-105-5

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagen Radio 105.5