What Grupo Imagen Multimedia does

Grupo Imagen Multimedia is a privately held Mexican multi-platform media conglomerate headquartered in Coyoacán, Mexico City, with a headcount of approximately 376 employees. The company operates across four principal divisions: open broadcast television (Imagen Televisión, Excélsior Televisión), national and regional radio (Imagen Radio, Radio Latina, La Kaliente), newspaper press (Excélsior, founded 1962 and positioned as 'El diario del país'), and a portfolio of approximately ten digital vertical properties covering news (Excelsior.com.mx), sports (Adrenalina), business and finance (Dinero en Imagen), automotive (Atracción 360), luxury lifestyle (R.S.V.P. Online), women's empowerment (Actitudfem, Me lo dijo Lola), health and wellness (Salud180), and culinary content (Cocina Delirante). The conglomerate's reach is concentrated in the Mexican domestic market across television, radio, print, and digital channels, with no international footprint disclosed.

The underlying technology stack is not specified in the available source data; the digital properties appear to operate as standard CMS-driven content websites, while television and radio rely on broadcast infrastructure under government-issued concessions. The business model is B2B advertising sales, evidenced by the publication of media kits (media kit) and rate cards (tarifarios) across TV, radio, press, and digital properties, monetizing the conglomerate's combined audience reach across news, entertainment, sports, lifestyle, automotive, financial, health, and luxury segments. The audience is segmented into personas including general Mexican viewers/readers, women, sports fans, business readers, wellness audiences, culinary enthusiasts, automotive followers, and luxury consumers, allowing advertisers to target vertical-specific user bases across multiple complementary touchpoints within a single media-partner relationship. No technology licensing, subscription, or paywall revenue model is disclosed; the company appears to generate revenue primarily through advertising across its broadcast, print, and digital inventory.

Name

Grupo Imagen Multimedia

Legal name

Imagen Digital

Website

https://imagen.mx

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Imagen Multimedia is a privately held Mexican multi-platform media conglomerate operating national broadcast television (Imagen Televisión, Excélsior Televisión), national and regional radio, the Excélsior newspaper, and a portfolio of digital vertical properties targeting distinct Mexican audience segments, monetized primarily through B2B advertising sales.

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Mass media conglomerate
• Broadcast television
• Radio broadcasting
• Digital news publishing
• Advertising sales

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels7 records

Core offering

Grupo Imagen Multimedia operates as a Mexican multi-platform media company producing and distributing news, entertainment, sports, and lifestyle content via national broadcast television channels (Imagen Televisión, Excélsior Televisión), national and regional radio stations (Imagen Radio, Radio Latina, La Kaliente), a national newspaper (Excélsior), and a portfolio of vertical digital publications spanning sports, finance, automotive, luxury, women's lifestyle, wellness, and culinary topics.

Product overview

Grupo Imagen Multimedia is a diversified Mexican media conglomerate operating across four main divisions: Television (Imagen Televisión, Excélsior Televisión), Radio (Imagen Radio, Radio Latina, La Kaliente), Press (Excélsior newspaper), and Digital platforms. The portfolio includes multiple digital properties spanning news, sports, finance, automotive, lifestyle, health, recipes, and luxury verticals, along with streaming and broadcasting capabilities across national open TV and radio channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagen Televisión National open broadcast television channel serving as the flagship TV property of the conglomerate, branded with the tagline 'Juntos somos libres'. Reaches audiences throughout Mexico via free-to-air broadcast distribution.
• Excélsior Televisión National open broadcast television news channel affiliated with the Excélsior newspaper, positioned around credibility with the tagline 'Noticias que dicen más'. Targets Mexican viewers seeking news-focused TV content.
• Imagen Radio National broadcast radio station positioned by the company as a leader in audiences, with the tagline 'Poniendo a México en la misma sintonía'. Distributed nationally across Mexico.
• Radio Latina National music radio station broadcasting Spanish-language music for families, with the tagline 'siempre joven, siempre fina'.
• La Kaliente Regional grupera music radio station positioned as a leader in Hermosillo, capital of Sonora, Mexico.
• Excélsior Major Mexican print and online newspaper branded as 'El diario del país' (The Country's Daily), focused on opening 'intelligent conversations' to inform decision-making. Distributed in print and online.
• Adrenalina Digital sports news platform covering national and international sports information for Mexican sports enthusiasts.
• Dinero en Imagen Digital platform providing coverage of Mexico's economic, financial, and innovation environment for business and general readers.
• Atracción 360 Digital publication covering the automotive industry with mobility advice for automobile owners in Mexico.
• R.S.V.P. Online Digital platform focused on sophistication and glamour, positioned as a catalyst for 'demanding consumers' seeking luxury lifestyle content.
• Actitudfem Digital platform empowering women around their interests, needs, and opinions, providing women-focused content for Mexican and Latin American audiences.
• Salud180 Leading wellness and lifestyle website in Mexico and Latin America, with the tagline 'El estilo de vida saludable', providing health and wellness content.
• Cocina Delirante Recipe website designed for culinary enthusiasts, featuring practical and healthy recipes.
• Me lo dijo Lola Digital platform providing tips and advice content targeted at women.

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• Grupo Caracol (Colombia): Leading Colombian broadcaster (Caracol TV, Blu Radio, El Espectador newspaper) operating a similar broadcast + radio + digital + print integrated portfolio. Comparable regional Latin American peer that competes in the same category but in a different geography.
• RTVC (Radio Televisión Nacional de Colombia): Colombian public broadcaster operating Señal Colombia and Radio Nacional. A state-broadcaster counterpart relevant as a Latin American regional peer for Imagen Televisión's news positioning.

Direct peers

• TV Azteca: Mexico's second-largest open-broadcast TV network with national channels (Azteca Uno, Azteca 7) and digital extensions. Directly competes with Imagen Televisión for advertisers, audiences, and content rights in Mexico.
• TelevisaUnivision: Mexico's largest Spanish-language broadcaster, operating multiple national TV channels, radio, and a leading streaming platform (ViX). Direct competitor to Imagen Televisión for Mexican broadcast ad revenue and audience share.
• MVS Comunicaciones: Mexican broadcaster operating national TV channels (ADN40, Canal Once affiliated) plus radio and digital; a mid-tier open-TV and radio peer to Imagen Televisión and Imagen Radio for ad inventory.
• Grupo Fórmula: Privately held Mexican media group operating national radio (Radio Fórmula) and TV (Cadena Tres) plus digital news. Competes with Imagen Radio and Excélsior Televisión in news and political-talk audiences.
• Grupo Multimedios: Mexican multi-platform media conglomerate based in Monterrey with broadcast TV (Multimedios Televisión), radio (La Mejor, Estadio W), and digital properties — a closely analogous national multi-format competitor to Grupo Imagen.

Broad incumbents

• Grupo Prisa: Spanish-language global media group (Cadena SER, El País, AS) operating national radio, newspapers, and digital across Spanish-speaking markets. Larger incumbent analog to Grupo Imagen's multi-format Spanish-language strategy.
• Grupo Globo: Brazil's largest media conglomerate operating TV Globo, newspapers, radio, and streaming (Globoplay). A larger multi-platform Spanish/Portuguese-language incumbent whose integrated model parallels Grupo Imagen's structure.

Others

• Salinas Group (Grupo IUSA / TVIISA): Mexican group historically tied to TV Azteca and Iusacell; relevant peer for understanding Mexican broadcasting ownership concentration and capital allocation across media assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupoimagen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Imagen Multimedia