IMAGINAria

What IMAGINAria does

IMAGINAria is a Berlin-based performing arts company founded in 2017 that specializes in immersive musical concerts for babies and young children aged 0-4 years. The company combines live classical and contemporary music with video projections, handmade objects, upcycled materials, and stop-motion animation to create interactive performances where audiences actively participate rather than passively listen. IMAGINAria operates two flagship productions: Sound of Stars, a space-themed 45-minute concert featuring classical repertoire from Baroque to 20th century, and KARTONKLANG, launched in 2020, which explores environmental themes through contemporary music and audience-co-created sound collages built from upcycled materials.

The company's core technology rests on novel staging techniques fusing live instrumentation (clarinet, accordion, violin, double bass) with handmade analogue projections, paper-craft, and DIY audience-created objects. Family workshops enable participants to co-create artworks that are physically integrated into live performances, blurring the line between production and audience. The founding team comprises three partners: Hugo Rodriguez Herrero (clarinetist with credentials from Amsterdam Concertgebouw, Deutsche Oper Berlin, and Konzerthausorchester Berlin), Franka Herwig (concert accordionist with Camerata Royal Concertgebouw Orchestra), and Alessandro Maggioni (designer and founder of BadaboomBerlin studio specializing in stop-motion and immersive installations).

IMAGINAria operates as a GbR (German civil law partnership) and generates revenue through quote-based concert performance fees, family workshop fees, and touring partnerships. Distribution is primarily direct-to-venue via email booking ([email protected]), supplemented by cultural institution partnerships and international touring arrangements such as DKS Shanghai for China tours. The company reaches customers through event-driven live performances and community-led workshops, with operations spanning Berlin, Shanghai, and Hangzhou. Marketing leverages Instagram, Facebook, Vimeo, YouTube DIY tutorials, and a Pinterest research board for audience development and community engagement.

Name

IMAGINAria

Legal name

IMAGINAria Gbr

Website

https://imaginaria.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

IMAGINAria is a Berlin-based performing arts company that creates interactive baby and children concerts combining classical and contemporary music with projections, upcycled objects, and stop-motion animation, serving families with children aged 0-4 across Germany and China through touring productions and co-creation workshops.

Ownership category

akta.pro rank

Product category

Children's Live Entertainment / Performing Arts

NAICS

Musical Groups and Artists (711130), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAE

Children’s & Youth Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYTHAJAFAA

Concerts & Music Festivals

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Baby concerts
• Children concerts
• Interactive performances
• Multimedia music shows
• Family music education

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Concert Performance Fees: Revenue generated from booking live baby and children concerts at venues, festivals, and events. Performances are booked directly and include 45-minute interactive shows for families.
2. Workshop Fees: Fees charged for music and art education workshops for families where participants learn about instruments, techniques, and co-create artworks for productions.
3. Touring and Production Partnerships: Revenue from international touring arrangements with production partners such as DKS Shanghai, including venue fees and performance royalties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IMAGINAria creates and performs interactive baby and children concerts that fuse classical and contemporary music with visual effects, lighting, projections, upcycled objects, and live electronics. The company delivers two flagship productions — KARTONKLANG and Sound of Stars — as 45-minute shows for ages 0-4 and their families, plus accompanying workshops where families co-create artworks incorporated into the performances. Concerts are staged live at venues and toured internationally, with bookings handled directly via email and through production partners.

Product overview

IMAGINAria is a performing arts company specializing in Baby Concerts and Children Concerts, combining classical and contemporary music with visual effects, lights, objects, and projections. The company operates two main productions: KARTONKLANG (a new production exploring environmental themes through contemporary music and upcycled objects) and Sound of Stars (a space-themed concert experience for babies and families aged 0-4). Both productions feature live musicians including clarinet, accordion, and object/projection artists, with formats designed for interactive audience participation. The company also offers accompanying workshops where families co-create artwork integrated into performances.

Differentiator

Problem solved

Functional benefit

Brands

• KARTONKLANG: A new production for children and families exploring sounds of everyday life and contemporary music, using upcycled materials and objects for projections and shadow play.
• Sound of Stars

Products and services

• KARTONKLANG A 45-minute children's music production exploring environmental themes through contemporary music, upcycled objects, stage projections, and audience participation. Features instruments including double bass, accordion, violin, and clarinet, plus live electronics. Children and families are invited to create and bring their own upcycled objects that become part of the collective sound collage during performances.
• Sound of Stars A 45-minute baby and family concert experience with a space exploration theme, suitable for ages 0-4. Combines live projections of planets and colorful environments with classical music repertoire spanning Baroque to 20th-century composers, traditional Chinese songs, and improvisations. Designed for active audience participation rather than passive listening.
• Family Workshops Music and art education workshops accompanying IMAGINAria's productions, in which families learn about instruments and techniques and co-create simple artworks that are later implemented into the music shows for a collective artistic experience.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• DKS ShanghaicoreChannel Partner/ Reseller/ Distributor · 1 January 2019DKS Shanghai served as the production partner for IMAGINAria's Sound of Stars productions in China. They organized venue arrangements, marketing, and logistics for the China Summer Tour 2019 (Shanghai) and China Winter Tour 2019 (Shanghai and Hangzhou), coordinating 11 concerts at Malanhua Theater, Orange AC Theater, and Children's Theater Hangzhou.
• Deutsche Oper BerlincoreStrategic or Co-development Partner · 1 January 2017Where the founding team met and developed the first baby concert with objects and projections in 2017, collaborating with the Young Deutsche Oper team. This partnership was foundational to the company's creation and continues as a performance venue.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Musikgarten: Family music-and-movement program for infants through early elementary, delivered through licensed teachers in group classes. Comparable to IMAGINAria because it serves the same baby/toddler age band with structured musical experiences, though delivered as recurring classes rather than ticketed concerts.
• Kindermusik International: Global franchised early-childhood music education program serving babies through age 7. Comparable to IMAGINAria because it targets the same 0–4 parent-and-child segment with structured musical experiences and operates internationally through licensed providers.
• Baby Sensory: UK-origin franchised baby-development classes (0–13 months) using sensory stimulation including music. Comparable to IMAGINAria because it directly targets the under-4 parent-and-baby segment and is delivered via a global licensee model.
• Music Together: Internationally licensed early-childhood music and movement program for children from birth to age 8. Comparable to IMAGINAria because it targets the same infant/toddler segment with participatory musical experiences and operates via a licensee network.

Broad incumbents

• The Juilliard School Pre-College and K-12 Programs: Juilliard's K-12 and pre-college programs include early-childhood music instruction and family performances. Comparable to IMAGINAria because it targets young children with classical-music education, though nested inside a major conservatory rather than as a dedicated baby-concert specialist.
• Berliner Philharmoniker Education Programs: Education arm of one of the world's leading orchestras, offering family and children's concerts in Berlin. Comparable to IMAGINAria because it presents classical music to young audiences in Berlin, though as part of a much larger institutional portfolio rather than a dedicated early-childhood format.
• Royal Opera House Learning (Family Programming): Family and learning strand at the Royal Opera House, Covent Garden. Comparable because it commissions performances for very young children and works with cultural partners, though as part of a much larger opera-house portfolio.
• Lucerne Festival Young: Children and family programming strand of the Lucerne Festival. Comparable to IMAGINAria because it commissions and presents music performances designed for young audiences, though as part of a broader international festival brand.
• Wigmore Hall Learning (Family Programming): Family and learning program at Wigmore Hall in London. Comparable to IMAGINAria because it offers chamber-music concerts and participatory sessions for babies and young children, though nested within a broader chamber-music venue.
• Royal Concertgebouw Orchestra Family Concerts: Family programming at the Concertgebouw in Amsterdam, where IMAGINAria's clarinetist performs. Comparable because it offers classical music concerts to young audiences and family audiences, though as a broad institutional program rather than a specialized 0–4 format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user108269756
• Facebookfacebook.com/IMAGINAria-102182628037815
• Instagraminstagram.com/imaginaria_babyconcerts
• Pinterestpinterest.de/IMAGINAria_concerts/kartonklang
• LinkedInlinkedin.com/company/imaginaria-babyconcerts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGINAria