IMAGINE 2050

What IMAGINE 2050 does

IMAGINE 2050 is a Paris-based training, consulting, and audiovisual production company founded in 2018 by Magali Payen, focused on enabling media, cultural, and corporate organizations to integrate ecological transition themes into their content and operations. The company serves three primary verticals: media and cultural industries (TV, cinema, press, streaming platforms); advertising and communication agencies; and corporate RSE teams. Its core offering is a LearnWorlds-based MOOC platform at mooc.imagine2050.fr featuring a 90-minute foundational 'Tronc Commun' course and professional specialty modules (Fiction Audiovisuelle, Récits de Marques), with SCORM compatibility for corporate LMS deployment. The platform integrates Kate Raworth's Donut Economics framework, Solutions Journalism methodology, and an IPCC-based 42-card system adapted from La Fresque du Climat.

The company monetizes through multiple streams: professional MOOC licenses at 200€ HT per unit annually with bulk discounts above 25 licenses, unlimited corporate SCORM deployment via multi-year contracts, in-person training programs (Journalisme & Climat from 550€ HT/person, Fresque du Climat from 3,500€), custom enterprise training modules, and impact-driven audiovisual production services. Distribution combines direct enterprise sales, a self-service MOOC platform, event-driven engagement (Séries Mania, Produrable, ChangeNow), and institutional partner referrals. The Institut Imagine 2050 training subsidiary holds Qualiopi certification, required for French professional training funding eligibility.

Key enterprise customers include Groupe TF1 (400 journalists trained), Publicis Groupe (300 creatives plus global MOOC access), France Télévisions, AFP, Canal+, BFMTV, RTL NL, Havas, Prisma Media, and La Banque Postale. Founding MOOC partners are ADEME, France Télévisions, and the Lunt Foundation. The company has trained over 19,000 professionals across dozens of organizations and pursues both Entreprise à Mission and B Corp certification statuses.

Name

IMAGINE 2050

Legal name

IMAGINE 2050

Website

https://imagine2050.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IMAGINE 2050 is a Paris-based training, consulting, and impact audiovisual production company founded in 2018 that helps French media, advertising, and corporate organizations integrate ecological transition themes into their content, narratives, and operations through MOOCs, in-person workshops, and consulting.

Ownership category

akta.pro rank

Product category

Sustainability & Ecological Transition Training Services

NAICS

Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Remote/Hybrid Work Readiness & Digital Collaboration (EDAAAKAL)

akta.pro secondary industries

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN), Public Media Partnerships & Content Co-productions (NGO/Cultural) (MPABADAN)

Keywords

• Ecological transition training
• Media industry consulting
• Sustainability MOOC courses
• Corporate RSE advisory
• Responsible advertising training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Audiovisual Production: Production of impact-driven video content including awareness campaigns and documentary films. Has produced videos reaching millions of views on social media. Notable production BAKELITE received Ecoprod Pionnier certification.
2. Training and Consulting Services: On-site training programs for media, culture, and corporate clients. Includes conferences, workshops (Fresque du Climat, Journalisme & Climat), and custom modules. Pricing from 550€ HT/person for Journalisme & Climat, 3,500€ base for Fresque du Climat (7-14 people).
3. MOOC Professional Licenses: Online courses sold as individual or bulk professional licenses (200€ HT/unit annually). Unlimited corporate deployment on client's LMS at custom pricing. Trunk common available for free (limited) or 200€ HT (professional annual access).
4. Custom Training Modules: Tailored training modules developed specifically for client organizations. Organizations like TF1 and Publicis received customized programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

IMAGINE 2050 trains and accompanies media, cultural, and corporate professionals in ecological and social transition via a MOOC platform (90-minute core module "Tronc commun" plus specialties in audiovisual fiction and brand storytelling), in-person Qualiopi-certified workshops (Journalisme & Climat, Fresque du Climat, RP & Écologie), bespoke consulting, and impact-driven audiovisual production with eco-production methodology. Offerings target cultural industries, advertising/communication professionals, and corporate RSE teams seeking to align content and operations with planetary boundaries.

Product overview

IMAGINE 2050 operates as a platform-plus-modules architecture centered on the MOOC IMAGINE 2050 e-learning platform. The core offering is the 90-minute 'Tronc commun' (core module) teaching new societal narratives for sustainable transition. This is supplemented by professional specialty modules including 'Spécialité Fiction Audiovisuelle' for film/TV creators and 'Spécialité Récits de Marques' for marketing professionals. Bundles combine the core module with specialty modules at discounted pricing. Beyond digital training, the company offers in-person professional development through Institut Imagine 2050 (Qualiopi-certified), including 'Formation Journalisme et Climat', 'Formation Fresque du Climat', and 'Formation Communication RP & Écologie'. Additional services include consulting for ecological transition and audiovisual production with eco-production methodology.

Differentiator

Problem solved

Functional benefit

Products and services

• MOOC IMAGINE 2050 - Tronc commun Core 90-minute online training course on the MOOC IMAGINE 2050 platform, teaching cultural and economic leaders how to create narratives that change collective imaginaries and drive ecological and social transition. Includes interactive elements, quizzes, games, and creativity exercises; available in French and English. Sold as individual professional license (200€ HT/year), bulk licenses (25+ at discount), and unlimited corporate SCORM deployment.
• Spécialité Récits de Marques 90-minute professional specialty module on the MOOC platform for marketing, communication, and advertising professionals, focused on building responsible and desirable brand narratives that support the ecological transition. Presented by Gildas Bonnel. Co-financed by France Télévisions as founding partner.
• Spécialité Fiction Audiovisuelle 90-minute professional specialty module on the MOOC platform for cinema and audiovisual creators, focused on crafting stories that address 21st-century challenges beyond traditional societal narrative patterns. Presented by actor/director Jérémie Renier.
• Formation Journalisme & Climat Full-day (7.5-hour) in-person Qualiopi-certified workshop for journalists teaching how to understand and report on climate change, including scientific data literacy, carbon footprint analysis, Solutions Journalism methodology, greenwashing detection, and pedagogy for quality information that includes realistic solutions. Priced from 550€ HT per person (base: 12 people minimum).
• Formation Fresque du Climat (Atelier Fresque du Climat) 3-hour participatory in-person workshop using a 42-card system based on IPCC reports, adapting the La Fresque du Climat methodology for media and corporate professionals. Facilitates collective understanding of climate change principles and ecological transition dynamics using collective intelligence techniques. Priced from 3,500€ for 7-14 people; custom format available on request.
• Formation Communication RP & Écologie Full-day in-person training for press relations consultants and communication professionals on integrating ecological transition topics into communications work, using solution journalism techniques and responsible marketing principles.
• Conseil - Accompagnement Transition Écologique Personalized consulting engagements helping companies elevate their environmental and social ambitions through custom eco-production strategies, new narrative development, and support for RSE / sustainability transformation.
• Production Audiovisuelle à Impact Video production services for impact-driven campaigns and documentary films, integrating eco-production methodology to reduce the carbon footprint of film productions. Notable production BAKELITE became the first short film to receive the Ecoprod Pionnier label and won the Gold award at the Deauville Green Awards 2023 in the Oceans and Aquatic Environments category.

Quantifiable outcome

• 19,000+ people trained across dozens of organizations including major media groups
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

21 partnerships are on record, tiered founding partner, core, key and supporting.

• France Télévisionsfounding partnerGTM or Marketing Partner · 1 January 2024Founding partner of MOOC specialties development. Co-financed Fiction Audiovisuelle and Récits de marques specializations. France.tv Publicité and France.tv Studio are separate founding partners for brand storytelling modules. Provided editorial expertise and distribution reach.
• ADEMEfounding partnerGTM or Marketing PartnerFounding partner of MOOC development. French environmental transition agency providing institutional credibility and co-funding for ecological narrative training content.
• ADEME (Institutional)coreStrategic or Co-development PartnerState agency for ecological transition. Provides institutional backing, potential co-development of environmental training content, and access to government networks.
• OFB (Office Français de la Biodiversité)coreStrategic or Co-development PartnerFrench biodiversity agency supporting ecological narrative development and providing expertise on biodiversity issues for training content.
• AFD (Agence Française de Développement)coreStrategic or Co-development PartnerFrench development agency partnering on international sustainable development narratives and providing development financing expertise.
• The Shift ProjectcoreStrategic or Co-development PartnerThink tank on climate strategy. Provides climate expertise, policy insights, and access to network of business leaders for ecological transition training.
• EcoprodcoreStrategic or Co-development PartnerCollective for sustainable audiovisual production. Developed eco-production label that BAKELITE achieved. Collaborates on sustainable filmmaking training.
• La Fresque du ClimatcoreStrategic or Co-development PartnerClimate Fresque organization whose methodology is adapted by Imagine 2050 for media professionals. Trainers certified in Fresque facilitation.
• Séries ManiakeyStrategic or Co-development PartnerInternational TV series festival. 2023 partnership included programming assistance for 'Dialogues de Lille', opening ceremony animation, and keynote presentations on narrative transformation.
• Publicis GroupekeyGTM or Marketing PartnerGlobal advertising group. Partner for MOOC access for all employees worldwide. Hosted 'Nouveaux récits et imaginaires collectifs' day with 300 creatives trained. Part of NIBI 'No Impact for Big Impact' program.
• ARPP (Autorité de Régulation Professionnelle de la Publicité)supportingStrategic or Co-development PartnerFrench advertising self-regulation authority. Network partner for responsible advertising training content and industry standards.
• SRP (Syndicat des Régies Publishers)supportingStrategic or Co-development PartnerPublisher advertising union. Network partner for sustainable publishing and advertising practices training.
• Union des MarquessupportingStrategic or Co-development PartnerBrand association. Network partner for responsible brand storytelling and marketing practices.
• AACC (Association des Agences Conseil et Création)supportingStrategic or Co-development PartnerFrench advertising agency association. Network partner for creative industry transformation toward sustainability.
• GIEC ( IPCC French)supportingStrategic or Co-development PartnerIntergovernmental Panel on Climate Change. Scientific reference partner providing IPCC report data for training card systems (42 cards in Fresque du Climat).
• IPBESsupportingStrategic or Co-development PartnerIntergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services. Scientific reference for biodiversity training content.
• CUT!supportingStrategic or Co-development PartnerCollective for sustainable film and TV production in France. Founding partner of Fiction Audiovisuelle specialty.
• CEC (Convention des Entreprises pour le Climat)supportingStrategic or Co-development PartnerCorporate climate convention. Network partner for business transformation toward sustainability.
• CNRS / EHESSsupportingStrategic or Co-development PartnerFrench research institutions. Expert contributors to MOOC content include Sabine Chalvon-Demersay (CNRS, EHESS) sociologist of media.
• Institut des Futurs SouhaitablessupportingStrategic or Co-development PartnerFutures studies institute. Complementary training partner for alternative imagination development.
• 2tonnessupportingStrategic or Co-development PartnerClimate action organization. Complementary training partner for carbon footprint awareness.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Utopies: French independent sustainability consulting firm advising large corporates on CSR strategy, reporting, and ecological transformation. Comparable in serving the same French corporate RSE buyer segment with consulting and training services.
• On Purpose: Pan-European purpose-driven career and leadership program placing professionals in impact-focused roles; runs training cohorts for sustainability leaders. Similar model of purpose-led professional training delivered to mid-career professionals.
• Makesense: French ecological transition community and consulting organization running incubator programs, workshops, and corporate engagement on social and environmental issues. Comparable in delivering transition-focused training and workshops to corporates.
• La Fresque du Climat: French NGO behind the 42-card IPCC-based 'Fresque du Climat' workshop methodology that Imagine 2050 adapts for media professionals. Direct methodological peer and partial competitor for climate education delivery in France.
• The Shift Project: French climate think tank offering corporate training, executive education, and consulting on ecological transition. Overlaps with Imagine 2050's RSE/corporate training segment and shares a similar donor/partner ecosystem (ADEME, French corporates).
• Novethic: French sustainability media and research subsidiary of Caisse des Dépôts, providing training, research, and media content on sustainable finance and ESG. Comparable in offering training plus media content to French corporates and finance professionals.
• 2tonnes: French climate action organization running participatory workshops (including '2tonnes' and 'JEU 2050') that translate IPCC data into collective experiences. Direct competitor and partner for the carbon-footprint-awareness training segment.

Emerging players

• Institut des Futurs Souhaitables: French futures studies and ecological transition institute offering training and workshops on desirable futures. Direct methodology partner of Imagine 2050 with overlapping pedagogy on alternative imaginaries and narrative transformation.

Others

• Ecoprod: French collective for sustainable audiovisual production that issues the Ecoprod Pionnier label (which Imagine 2050's BAKELITE production earned). Not a direct competitor; rather an ecosystem partner enabling Imagine 2050's eco-production methodology.

Regional players

• Carbon Literacy Project: UK-based charity providing accredited carbon literacy training to businesses, media organizations, and individuals. Operates in the same 'sustainability training' category but primarily in the UK, with similar workshop-plus-certification model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Imagine2050_
• Facebookfacebook.com/imagine2050production
• LinkedInlinkedin.com/company/imagine-2050
• Instagraminstagram.com/imagine2050_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAGINE 2050