Imagine Media Inc.

What Imagine Media Inc. does

Future plc is a UK-based, publicly listed (London Stock Exchange: FUTR) multiplatform media company founded in 1985 by Chris Anderson. It operates a portfolio of over 200 specialist media brands spanning technology, gaming, fashion, lifestyle, sports, finance and B2B sectors, including TechRadar, PC Gamer, GamesRadar+, Marie Claire US, Who What Wear, Wallpaper*, Kiplinger, Go.Compare, SmartBrief, The Week, Country Life, Cycling News, Tom's Guide, The Hollywood Reporter and SheerLuxe (acquired January 2026). The company describes itself as reaching 1 in 3 adults each month globally through specialist websites, print magazines, live events, newsletters and social spaces.

Underlying technology is anchored by three proprietary platforms: Hawk (eCommerce platform launched 2013), Aperture (Audience Data Platform launched 2022), and Helix (Audience Intelligence Engine launched March 2026, positioned around precision, prescription and performance). These platforms underpin an eCommerce integration layer and a first-party audience data and targeting stack used to monetize the portfolio.

The business model operates four revenue streams: advertising (through-the-funnel advertising solutions targeting high-intent audiences), events (B2B and B2C live experiences), licensing (brand and content licensing across 200+ brands) and video content production/distribution. Go-to-market is multi-channel, targeting both consumer audiences (technology enthusiasts, gamers, fashion-conscious readers) and enterprise clients (B2B advertisers, agencies). Pricing is not publicly disclosed. The company is a UK public limited company with no parent entity, has executed four major acquisitions (TI Media 2020, Go.Compare/Mozo 2021, Who What Wear 2023, SheerLuxe 2026), and serves global markets. Note: the firmographics header lists "Imagine Media Inc." (10 employees, Brisbane, California), which is inconsistent with the substantive data describing Future plc; this description reflects Future plc based on the weight of evidence.

Name

Imagine Media Inc.

Legal name

Future plc

Website

https://imaginemedia.com

Company type

Public

Founded year

1985

Operating status

Operating

Short description

Future plc is a UK-listed multiplatform media company operating 200+ specialist brands across technology, gaming, fashion, lifestyle, sports, finance and B2B, reaching 1 in 3 adults globally and monetizing via advertising, events, licensing and video.

Ownership category

akta.pro rank

Product category

Specialist Media Publishing

NAICS

Publishing Industries (513), Advertising Agencies (541810), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK), Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Specialist media publishing
• Multiplatform digital media
• Audience data platform
• Digital advertising solutions
• Brand licensing services

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Through-the-funnel advertising solutions connecting advertisers to passionate, highly engaged audiences across all platforms.
2. Events: Live events and experiences including the Future Entertainment Show, attracting large audiences for B2B and B2C engagement.
3. Licensing: Brand licensing and content licensing across their portfolio of 200+ brands spanning technology, gaming, fashion, lifestyle, sports, and finance.
4. Video Content: Video production and distribution across digital platforms with expanded video strategy.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Future plc operates a multiplatform media business built around 200+ specialist media brands spanning technology, gaming, fashion, lifestyle, sports, finance, and B2B sectors. The company sells advertising, events, licensing, and video services to brand advertisers, while distributing expert content through owned websites, magazines, newsletters, social platforms, and live events. It also operates proprietary technology platforms (Helix, Aperture, Hawk, Collab) that monetize its first-party audience data.

Product overview

Future plc is a multiplatform media company operating as a portfolio of over 200 specialist media brands across technology, gaming, fashion, lifestyle, sports, finance, and B2B sectors. The company offers a unified platform-plus-services architecture comprising owned media properties (TechRadar, GamesRadar+, PC Gamer, Marie Claire US, Who What Wear, Wallpaper*, Kiplinger, Go.Compare, SmartBrief, The Week, and others), proprietary technology platforms (Helix audience intelligence, Aperture audience data platform, Hawk eCommerce platform, and Collab creator platform), and advertising/marketing services (advertising solutions, events, licensing, video). The portfolio spans digital websites, magazines, newsletters, social spaces, and events, connecting with 1 in 3 adults monthly through expert content and technology.

Differentiator

Problem solved

Functional benefit

Brands

• Country Life: Intelligent stories for the curious mind.
• Cycling News
• GamesRadar+
• Go.Compare
• Guitar World
• Homes and Gardens
• Kiplinger
• Marie Claire US
• PC Gamer
• SmartBrief
• The Daily Telegraph (SDC)
• TechRadar
• The Week
• Tom's Guide
• Wallpaper*
• Who What Wear
• Woman&Home

Products and services

• Future Video Video content production and distribution across digital platforms with expanded video strategy across brands.
• Future Licensing Brand licensing services extending Future's media brands across products and markets, including Wallpaper* Travel Guides and Who What Wear.
• TechRadar Technology news and reviews website covering computing, entertainment, gadgets and consumer electronics for technology enthusiasts.
• GamesRadar+ Gaming website covering games, movies, TV and comics for gaming enthusiasts.
• PC Gamer Global authority on PC games offering reviews, news, and guides for PC gaming enthusiasts.
• Marie Claire US Fashion and lifestyle brand focused on power, purpose and style for fashion-conscious women.
• Who What Wear Digital fashion brand making style accessible to women everywhere, providing fashion and beauty content.
• Wallpaper* Design and architecture brand at the forefront of the global creative community covering luxury design, architecture, and travel.
• Kiplinger Personal finance advice, analysis and business forecasts for individuals and business professionals.
• Go.Compare Price comparison service dedicated to helping people choose better across insurance, financial, and consumer services.
• SmartBrief B2B industry news and analysis platform providing need-to-know industry digests that business leaders rely on to stay informed.
• Tom's Guide Product review and buying advice brand helping consumers upgrade their life through technology reviews and recommendations.
• Helix Audience Intelligence Engine Proprietary audience intelligence engine built on precision, prescription and performance for targeted advertising solutions across the Future portfolio.
• Aperture Audience Data Platform Market-leading proprietary audience data platform allowing precise audience targeting across the Future portfolio.
• Hawk eCommerce Platform Proprietary eCommerce platform creating a seamless purchase decision process for online audiences across Future's media properties.
• Collab Platform Platform connecting digital creators with trusted media brands for content partnerships and creator collaborations.
• Future Advertising Solutions Through-the-funnel advertising solutions connecting advertisers to passionate, highly engaged audiences across Future's multiplatform media properties.
• Future Events Live events and experiences including the Future Entertainment Show, connecting brands with passionate audiences through industry events.

Quantifiable outcome

• Reach 1 in 3 adults each month globally

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Media Inc.