Instituto México Americano Noroeste

What Instituto México Americano Noroeste does

Instituto México Americano Noroeste (IMAN) is a private K-12 educational institution headquartered in Playas de Tijuana, Baja California, Mexico, operated under the sponsoring entity Miseli, S.C. Founded in 1972 as a preschool and primary school (Colegio Inglés), the institution expanded over subsequent decades to add preparatoria (high school) in 1994 and secundaria (middle school) in 1999, at which point the organization was rebranded as IMAN. The institution offers a continuous educational pathway across four levels — preescolar, primaria, secundaria, and preparatoria — with secondary authorization from SEP (registry 02PES0008L) and high school incorporation to COBACH BC (registry 02PBH0102N), enabling officially recognized credentialing. The curriculum emphasizes bilingual instruction (Spanish and English), values-based education grounded in stated moral principles, and extracurricular programs including sports (soccer, basketball, volleyball), arts, music, theater, and chess.

IMAN generates revenue through recurring tuition charged to families enrolling students at the secundaria and preparatoria levels, with affiliated preschool and primary school operations (Colegio Inglés Preescolar and Colegio Inglés Primaria) extending the revenue base across earlier grade levels. Go-to-market is direct-to-consumer: families contact admissions via phone ((664) 680-2201/2202) or email ([email protected]), enroll on campus, and remain engaged through multi-year academic cycles. The supporting technology stack is minimal — a web-based digital library (Biblioteca Digital IMAN) for student reading resources and an online teacher evaluation form (Evaluación Docente 2026) — with no AI, API, or platform integrations disclosed. Marketing relies on organic social media (Facebook, Instagram) and the institutional website (www.iman.edu.mx), with no paid acquisition or enterprise sales motion.

Name

Instituto México Americano Noroeste

Legal name

Miseli, S.C.

Website

https://iman.edu.mx

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto México Americano Noroeste (IMAN) is a private K-12 bilingual school in Playas de Tijuana, Mexico, offering preschool through high school programs accredited by SEP and COBACH BC, serving local families through direct tuition-based enrollment.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

Keywords

• Bilingual K-12 education
• Private secondary education
• High school preparatory programs
• Preschool and primary education
• Values-based education

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Educational Services - Tuition: IMAN generates revenue through tuition fees charged to families for educational services at secondary (secundaria) and high school (preparatoria) levels. The institution is incorporated to COBACH BC and regulated by SEP, offering accredited educational programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IMAN is a private K-12 educational institution that delivers preschool, primary, secondary, and high school (preparatoria) programs at its campus in Playas de Tijuana. Instruction is bilingual (Spanish and English) with an emphasis on moral and universal values, and the secundaria and preparatoria levels hold SEP and COBACH BC accreditation. Supporting the academic programs are a digital library (Biblioteca Digital) for student learning resources and extracurricular workshops in sports, arts, music, theater, and chess.

Product overview

Instituto México Americano Noroeste (IMAN) is an educational consortium offering a unified K-12 education system with four core products: Preescolar (Preschool), Primaria (Primary School), Secundaria (Middle School), and Preparatoria (High School). The institution, founded in 1972, provides comprehensive academic programs with a distinctive emphasis on English language instruction and moral values based on biblical principles. Supporting the core educational products are two add-on modules: a Virtual Library (Biblioteca Digital) for digital learning resources, and a Teacher Evaluation System (Evaluación Docente 2026) for academic quality assessment. The secondary and high school levels offer various workshops including Sports (Fútbol, Básquetbol, Voleibol), Arts (Artes, Música, Teatro), and Chess (Ajedrez) as part of extracurricular activities.

Differentiator

Problem solved

Functional benefit

Brands

• Colegio Inglés Preescolar: Preschool division operating under the IMAN educational consortium at www.colegioinglespreescolar.edu.mx
• Colegio Inglés Primaria

Products and services

• Preescolar (Colegio Inglés Preescolar) Preschool education program operated under the IMAN/Colegio Inglés consortium at www.colegioinglespreescolar.edu.mx, with emphasis on English language learning as part of the unified K-12 educational pathway.
• Primaria (Colegio Inglés Primaria) Primary school education program with English language emphasis, operating under the IMAN/Colegio Inglés system at www.colegioinglesprimaria.com as part of the K-12 pathway.
• Secundaria Middle school education at the secundaria level, incorporated to SEP under code 02PES0008L, offering academic curriculum along with workshops in Teatro, Música, Artes, Ajedrez, Voleibol, Fútbol, and Básquetbol for students in grades 7-9.
• Preparatoria High school preparatory program (grades 10-12) incorporated to COBACH BC under code 02PBH0102N, providing college-preparatory curriculum along with workshops in Voleibol, Música, Fútbol, Básquetbol, Ajedrez, and Artes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Colegio de Bachilleres del Estado de Baja California (COBACH BC)coreStrategic or Co-development Partner · 1 August 1994IMAN Preparatoria is incorporated to COBACH BC (incorporada al COBACH BC), providing official accreditation for the high school program. Official SEP registration numbers: Preparatoria 02PBH0102N, Secundaria 02PES0008L. This partnership enables students to receive officially recognized secondary and preparatory education credentials.
• Luz y Saber, A.C.minorStrategic or Co-development Partner · 1 January 1993Original sponsoring organization under which the preparatoria program was first established in 1993-1994. The name 'Luz y Saber Preparatoria' was used before the organization was restructured as Instituto México Americano Noroeste in 1999. Historical predecessor entity.
• Secretaría de Educación Pública (SEP)coreStrategic or Co-development PartnerIMAN operates under official SEP recognition with assigned school codes (02PES0008L for secundaria, 02PBH0102N for preparatoria). SEP recognition enables the institution to issue officially accredited educational credentials and participate in national educational programs.
• Miseli, S.C.coreOthersMiseli, S.C. is the sponsoring entity (auspicia) of Instituto México Americano Noroeste and Colegio Inglés Preescolar, headquartered at Av. Parque México Sur, No. 1325, Secc. Jardines in Playas de Tijuana. Miseli manages data protection responsibilities and institutional administration under Mexican Federal Law on Personal Data Protection.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Others

• Colegio de Bachilleres del Estado de Baja California (COBACH BC): Public preparatory network to which IMAN Preparatoria is incorporated; functions both as IMAN's credential-granting partner and as a free public alternative that competes for the same high-school-age students in Baja California.

Broad incumbents

• CETYS Universidad: Private Baja California-based university system with affiliated K-12 programs; offers a broader bilingual pathway that overlaps with IMAN's English-emphasis value proposition and competes for the same regional family segment.
• SEP Public Secondary Schools (Baja California): Free public secondary schools under the SEP framework to which IMAN's secundaria is incorporated; represent the dominant zero-cost alternative for Mexican families and set the floor for IMAN's value proposition.
• PrepaTec / Tecnológico de Monterrey (ITESM): Mexico's leading private multi-campus preparatory and university network, operating a Tijuana campus; competes for families willing to pay a premium for a nationally branded bilingual preparatory credential rather than IMAN's COBACH-incorporated track.

Direct peers

• Instituto Andes de Tijuana: Private K-12 institution in Tijuana offering bilingual education with continuous preschool-through-preparatoria pathway, directly competing with IMAN for local families seeking accredited secondary and high school programs.
• Colegio York Tijuana: Private bilingual K-12 school in Tijuana offering preschool through preparatory education with English-language emphasis, serving a comparable middle-class family segment in the same metropolitan market as IMAN.
• Colegio Nacional de Tijuana: Private K-12 school in Tijuana providing preschool, primary, secondary and preparatory education with a similar secular-academic profile, competing for the same tuition-paying families in Playas de Tijuana and surrounding neighborhoods.

Regional players

• Instituto Cultural Tijuana: Private K-12 institution in Tijuana offering bilingual preschool through preparatory education, providing a comparable academic-plus-values profile to IMAN within the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IMANSecundariaYPreparatoria
• Instagraminstagram.com/iman.edu.mx
• LinkedInlinkedin.com/company/instituto-m%C3%A9xico-americano-noroeste

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto México Americano Noroeste