What IMIX does

IMIX is a UK-registered charity (Charity Number 1183693) operating from London that works to counter what it describes as dehumanizing media narratives about migration by connecting journalists with people who have lived experience of the immigration system and by providing communications training to the charities that support them. The organization serves three primary user groups: refugee and migration sector charities, journalists reporting on migration, and individuals with lived experience of migration. Its service offering is organized around four pillars: a Press Office that brokers journalist access to spokespeople and case studies; bespoke training and communications consultancy delivered on a sliding-fee scale; a library of free downloadable resources covering messaging, crisis communications, storytelling, and social media; and a portfolio of structured programmes including annual Refugee Week and International Migrants Day ambassador programmes (with Counterpoints Arts and IOM UK respectively), the London Storytellers Project, the Refugee Journalism Mentoring Project, the Human Journeys Instagram platform, the Un/Documented podcast, the Migration. Making Britain Great campaign (with EPIM funding), and The Power of Words research project. The spokespeople network has grown to over 70 trained media representatives and the Human Journeys project has captured over 300 contributed stories.

The business model is a hybrid charity funding structure rather than a commercial one. The free tier of resources, masterclasses, and grassroots advisory support is funded by grants and donations, with named financial partners including the European Programme for Integration and Migration (EPIM) and The Rayne Foundation; bespoke training and consultancy for larger organizations are offered on a sliding fee scale based on turnover, with fees VAT-exempt under charity status. Distribution is community-led and direct: earned media placements (Guardian, BBC, Independent, Big Issue, Evening Standard, Metro), sector events (Refugee Week, International Migrants Day), newsletters, podcasts, and social channels form the primary marketing and reach mechanism, with no commercial channel partners. The organization operates with a small team of 22 employees and a leadership group that includes a Chief Executive (Jenni Regan / Emma Harrison), a Strategic Comms Director (Katherine Maxwell-Rose), a Media Director (Denise Meredith), and team members handling policy communications, fundraising, and sector liaison. There is no disclosed revenue, no parent company, no venture or private equity backing, and no acquisition history; financial sustainability depends on continued grant funding and earned income from consultancy work.

Name

IMIX

Legal name

IMIX

Website

https://imix.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IMIX is a UK-registered charity that challenges negative media narratives about migration by connecting journalists with people with lived experience, delivering communications training to refugee-sector charities, and producing free messaging and storytelling resources, with operations funded by grants and sliding-scale consultancy fees.

Ownership category

akta.pro rank

Product category

Charity Communications Support

NAICS

Social Assistance (624), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industry

Refugee, Crisis & Humanitarian Education Partnerships (EiE) (EDADALAG)

Keywords

• Migration communications
• Media training services
• Refugee advocacy resources
• Narrative change consulting
• Charity communications support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Grant funding and donations: IMIX operates as a registered charity (Number 1183693) funded primarily through grants and donations from funders. Their strategic plan and free services are supported by this funding model.
2. Paid training and consultancy services: IMIX offers bespoke paid training and consultancy services for larger organizations, delivered on a sliding fee scale based on organizational turnover. They also provide free support to grassroots groups and those with lived experience as part of their charitable mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

IMIX is a UK-registered charity that provides communications training, media relations support, storytelling resources, and consultancy services to organizations working in the refugee and migration sector. They connect journalists with spokespeople who have lived experience of migration, deliver bespoke training and communications consultancy, and produce downloadable guides on media engagement, messaging, and crisis communications.

Product overview

IMIX is a UK-based charity providing communications support, training, and resources to shift the narrative around migration. The organization operates a multi-component service offering centered on: (1) Media Support/Press Office services connecting journalists with lived experience spokespeople; (2) Bespoke Training and Communications Consultancy services for organizations across free and paid tiers; (3) Downloadable Resources including guides on media work, social media, messaging, storytelling, and crisis communications; and (4) Structured Programs including Ambassador Programmes, the London Storytellers Project, Refugee Journalism Mentoring Project, Human Journeys Instagram project, and the Un/Documented podcast. Key thematic campaigns include Migration. Making Britain Great and The Power of Words Project.

Differentiator

Problem solved

Functional benefit

Brands

• Un/Documented: A podcast from IMIX empowering hidden voices which digs deeper into the stories of those who make the journey to the UK and what the impact has been on their lives.
• Human Journeys

Quantifiable outcome

• IMIX has trained and mentored over 70 media spokespeople from the sector through ambassador programmes.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Counterpoints ArtscoreStrategic or Co-development PartnerIMIX has worked closely with Counterpoints Arts for six years to run the Refugee Week Ambassador programme, providing training, mentoring and coaching to people from refugee backgrounds to be festival representatives in digital spaces and media. The programme includes online training sessions, in-person days, mentoring from communications specialists, and media coaching.
• International Organisation for Migration UK (IOM UK)coreStrategic or Co-development PartnerOver the last three years, IMIX has partnered with IOM UK to train and mentor ambassadors from migrant backgrounds for International Migrants Day. The programme includes online training, one-to-one mentoring, in-person networking days, photo/video collection, and press coverage. Both organizations work with sector partners to promote the campaign.
• Show Racism the Red Card (SRtRC)secondaryStrategic or Co-development PartnerIMIX works alongside SRtRC and Migrant Voice on the 'Migration. Making Britain Great' campaign, funded by EPIM. The initiative uses education, facts, and sporting role models to challenge myths surrounding migrants and celebrate those who have sought asylum in the UK. SRtRC contributes its education programme expertise.
• Migrant VoicesecondaryStrategic or Co-development PartnerPartner in the 'Migration. Making Britain Great' campaign alongside Show Racism the Red Card. Migrant Voice provides contributions from people with lived experience to the campaign which aims to change the narrative on migration.
• The Voice of Domestic WorkerssecondaryStrategic or Co-development PartnerIMIX was introduced to Mimi Jalmasco through The Voice of Domestic Workers and Sounddelivery Media as part of the Future Voices programme, a spokesperson training programme. Mimi later became an International Migrants Day Ambassador through IMIX.
• Sounddelivery MediasecondaryStrategic or Co-development PartnerPartner on the Future Voices programme that introduced IMIX to spokesperson training participants including Mimi Jalmasco, who later joined IMIX's International Migrants Day ambassador programme.
• Future Voices ProgrammesecondaryStrategic or Co-development PartnerA spokesperson training programme that brought together IMIX, The Voice of Domestic Workers, and Sounddelivery Media. The programme identified and trained potential spokespeople who later joined IMIX's ambassador and media volunteer networks.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• City of Sanctuary: UK-wide movement of local groups building sanctuary and offering support for people seeking asylum. Peer: works in the same refugee/migration advocacy space and was the subject of the Charity Commission misinformation ruling cited by IMIX's CEO.
• Show Racism the Red Card: UK anti-racism charity using education and high-profile role models to challenge racism. Direct peer: co-delivery partner with IMIX and Migrant Voice on the 'Migration. Making Britain Great' campaign, with overlapping audience and methodology.
• Migrant Voice: UK-based charity amplifying the voices of migrants through media and storytelling. Direct peer: IMIX and Migrant Voice are co-delivery partners on the 'Migration. Making Britain Great' campaign and operate overlapping lived-experience media programmes.
• Counterpoints Arts: UK arts and migration organization producing cultural programmes, platforms, and Refugee Week. Direct peer: IMIX's Refugee Week ambassador programme is co-run with Counterpoints Arts, and both work on narrative change through arts and storytelling.

Broad incumbents

• HOPE not hate: UK anti-extremism and anti-fascist organisation running research, education, and campaigns. Broad incumbent: endorses IMIX's 'Messaging Guide: Countering anti-migrant messages' and works in adjacent narrative-change territory at greater scale.
• Joint Council for the Welfare of Immigrants (JCWI): UK charity providing legal advice, policy work, and campaigning on immigration rights. Broad incumbent: operates in the same UK migration advocacy space as IMIX, with overlapping stakeholders but a legal/policy rather than communications focus.
• Refugee Council: One of the largest UK charities supporting refugees and asylum seekers with services and advocacy. Broad incumbent: a much larger organisation in the same UK refugee sector; overlapping audience but a wider direct-service portfolio rather than communications specialism.

Emerging players

• Migrants Rights Network: UK-based charity advocating for migrants' rights through policy, research, and communications. Emerging peer: works on migration narrative and policy in the UK with a smaller team than IMIX but overlapping audience of sector organisations.
• Sounddelivery Media: UK charity supporting under-represented voices to engage with media through training and storytelling programmes. Emerging peer: smaller and more focused on media-skills training, with overlapping sector partners (e.g., Future Voices programme with IMIX).

Others

• Migration Observatory: Oxford-based research outlet providing evidence-based analysis of migration trends and policy. Adjacent peer: not a charity, but a frequently cited authoritative source in the same UK migration narrative ecosystem where IMIX's spokespeople and resources operate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/imix_uk
• LinkedInlinkedin.com/company/imix-uk
• Instagraminstagram.com/human_journeys

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMIX