IMLAUER Hotels & Restaurants - Salzburg, Vienna & Pichlarn

What IMLAUER Hotels & Restaurants - Salzburg, Vienna & Pichlarn does

IMLAUER Hotels & Restaurants is an Austrian privately-held hospitality group operating hotels and restaurants across three locations: Salzburg (the headquarters city), Vienna, and Pichlarn in the Schladming-Dachstein region. The company was founded in 1999 and employs approximately 51 staff, consistent with a small-to-mid-sized regional operator running three properties rather than a chain of scale. The combined Salzburg/Vienna/Pichlarn footprint indicates a deliberate mix between urban cultural tourism (Salzburg and Vienna) and alpine/ski leisure tourism (Pichlarn), which provides some demand diversification across customer segments and seasons.

The business model is the standard hospitality revenue stack: room revenue from hotel operations plus F&B revenue from on-site restaurants. No information is available on pricing tiers (ADR ranges, star ratings), distribution channels (direct vs. OTA mix), group/corporate contracts, or ancillary services such as spa, events, or conferences. The company website (imlauer.com) was not extractable at the time of this analysis — the page returned only a loading/verification screen — so details on brand positioning, restaurant concepts, technology stack, and ownership structure could not be confirmed.

There is no disclosed parent company, no public ticker, no funding history, no M&A activity, no leadership team data, and no partnership or alliance information in the available sources. This makes IMLAUER most plausibly a family-owned or closely-held regional operator, but ownership cannot be confirmed from the input. The lack of disclosed financial metrics, headcount trends, or strategic announcements limits any forward-looking assessment.

Name

IMLAUER Hotels & Restaurants - Salzburg, Vienna & Pichlarn

Website

https://imlauer.com

Company type

Private

Headcount range

51–100 employees

Short description

IMLAUER Hotels & Restaurants is a privately held Austrian hospitality group founded in 1999, operating hotels and restaurants in Salzburg, Vienna, and Pichlarn, with approximately 51 employees serving leisure and business travelers across urban and alpine markets.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Banqueting / In-House Catering (THAFAIAD), Hotel Bars & Rooftop Bars (CRANACAL), Gastronomy & Wine-Focused Boutique Hotels (THAGADAG)

Keywords

• Hotel accommodations
• Restaurant services
• Hospitality services
• Lodging and dining
• Event venues

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Core offering

IMLAUER Hotels & Restaurants operates a portfolio of hotels and restaurants across three Austrian locations: Salzburg, Vienna, and Pichlarn. The company provides guest accommodations, on-site food and beverage services, and hospitality offerings under the IMLAUER brand.

Differentiator

Problem solved

Functional benefit

Products and services

• IMLAUER Hotel Salzburg
• IMLAUER Hotel Vienna
• IMLAUER Hotel Pichlarn
• IMLAUER Restaurants

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• Hotel Sacher Wien: Iconic Viennese luxury hotel renowned for its integrated restaurants and cafés (Sacher-Torte). Highly comparable model combining heritage hotel with signature F&B in a top Austrian city.
• Falkensteiner Hotels & Residences: Austrian/Italian family-run hotel group with city and Alpine resort properties. Highly comparable family-owned multi-property Austrian operator with integrated F&B and spa.
• Austria Trend Hotels: Largest domestic Austrian hotel chain operating full-service properties across Austrian cities and resort destinations. Directly comparable multi-property Austrian footprint with overlapping city (Vienna, Salzburg) and resort exposure.
• Steigenberger Hotels: European full-service and resort hotel group with strong presence in Austria, Germany, and Switzerland. Comparable premium city and leisure/resort positioning with on-site F&B operations.
• Romantik Hotels & Restaurants: European association/brand of independently operated boutique and gourmet-focused hotels with strong restaurant programs. Comparable size, integrated hotel-restaurant concept, and Austrian/Alpine footprint.

Broad incumbents

• Motel One Group: European mid-scale hotel operator with a strong Austrian city presence (Vienna, Salzburg). Comparable urban Austrian footprint, though positioned at a lower price tier.
• Marriott International: Global lodging giant operating premium and luxury brands across Austria. Competes for the same corporate, leisure, and group business in Vienna and Salzburg.
• AccorHotels: European-headquartered global hotel group with a dense network of properties across Austria. Comparable full-service city and resort positioning with strong F&B integration.
• Hilton Hotels & Resorts: Global full-service hotel brand with multiple Austrian city properties. Comparable full-service offering and presence in the same Salzburg/Vienna markets, but at significantly greater scale.

Regional players

• Wiesenhof Hotels (Wiesler / Weitzer): Austrian family-run hotel group with properties in Graz and other Styrian locations. Comparable regional Austrian operator with combined hotel and restaurant concept, geographically close to the Pichlarn resort market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/imlauer-hotels-restaurants-salzburg-wien-pichlarn-meetings-events-catering

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMLAUER Hotels & Restaurants - Salzburg, Vienna & Pichlarn