IM Médico
IM Médico is a Barcelona-based, WMA-accredited Spanish digital medical publication covering 42+ specialties, serving practicing clinicians with a bimonthly magazine, daily newsletter, podcast, drug reference, and congress coverage, monetized primarily via pharmaceutical advertising.
- Company typePrivate
- Founded2012
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What IM Médico does
IM Médico is a Spanish-language digital medical publication serving practicing healthcare professionals across Spain. Operated by PUBLIMAS DIGITAL SLU, a Barcelona-based company, IM Médico was founded in 2012 and formally registered with the Catalan Health Department (Generalitat de Catalunya) in 2014. The platform is accredited under Spain's Web Médica Acreditada (WMA) program and covers more than 42 medical specialties, combining a national medical portal with a bimonthly print magazine, a daily newsletter, special editions, the IM Vademécum drug reference database, the IM Podcast, Interactive Clinical Cases, and IM Meetings, which delivers coverage of 25+ national medical congresses annually.
The core technology surface is a multi-format content publishing platform rather than a software platform: a website/portal, an editorial archive indexed by specialty, a podcast audio feed, and an interactive clinical case module. Distribution is achieved through email (daily newsletter), the print magazine retailing at €12 per issue, podcast channels, and physical congress presence. Editorial scope spans clinical news, drug references, and congress reporting, which positions IM Médico as an information intermediary between specialist physicians and the pharmaceutical/medical-device industry.
The business model is media-led. Revenue is generated primarily through digital advertising and sponsored content sold to pharmaceutical manufacturers (notably Boehringer Ingelheim, AstraZeneca, Roche, Novo Nordisk, Lilly, Edwards Lifesciences, and GSK) and medical-device companies, supplemented by magazine subscriptions, special editions, and congress-coverage sponsorships. The asset is monetized as a verified, regulator-cleared audience of Spanish clinicians, with the WMA credential serving as the qualifying layer that makes the audience attractive to regulated pharma advertisers. The company is small — 7 employees — and operates entirely within Spain.
IM Médico firmographics
Firmographics- Name
- IM Médico
- Legal name
- PUBLIMAS DIGITAL SLU
- Website
- https://immedicohospitalario.es
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IM Médico is a Barcelona-based, WMA-accredited Spanish digital medical publication covering 42+ specialties, serving practicing clinicians with a bimonthly magazine, daily newsletter, podcast, drug reference, and congress coverage, monetized primarily via pharmaceutical advertising.
- Ownership category
- akta.pro rank
IM Médico industry classification
Industry- Product category
- Medical Publishing
- akta.pro primary industry
- Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)
- akta.pro secondary industries
- Healthcare & Life Sciences PR (MPAAADAD), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)
Keywords
Where IM Médico is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
IM Médico business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Sale of bimonthly print and PDF magazine issues at 12€ per copy, targeting medical professionals seeking specialized medical content
- Digital Advertising: Healthcare industry advertising campaigns on the digital platform, reaching medical professionals across multiple specialties
- Sponsored Content: Sponsored articles and promotional content from pharmaceutical companies and medical device manufacturers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Individual magazine issue purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
IM Médico product offering
Product offeringCore offering
IM Médico is an accredited Spanish digital medical publication that produces daily specialty news, a bimonthly print/PDF magazine, thematic special editions, podcasts, interactive clinical cases, and an online pharmaceutical reference (IM Vademécum) for verified healthcare professionals. Its commercial offering combines a content platform for hospital specialists and primary care physicians with advertising and sponsored content services sold to pharmaceutical and medical device companies in Spain.
Product overview
IM Médico is a digital medical news and education portal for healthcare professionals in Spain. The platform comprises a main news website covering medical specialties, research, and healthcare industry news, complemented by specialized tools including IM Vademécum (drug reference), IM Podcast (audio content), IM Meetings (congress coverage), Interactive Clinical Cases, bimonthly PDF magazines, thematic special issues, and daily news newsletters. The offering operates as a unified content platform with multiple content delivery formats targeting hospital specialists and primary care physicians.
Differentiator
Problem solved
Functional benefit
Products and services
- IM Médico Digital News Portal Daily-updated digital medical news portal providing specialty clinical research, healthcare industry news, and policy coverage for hospital specialists and primary care physicians in Spain, accessible after free professional registration.
- IM Médico Bimonthly Magazine Bimonthly print and PDF magazine featuring medical special issues, market data, and in-depth clinical coverage across multiple specialties, sold at €12 per issue to medical professionals in Spain.
- IM Vademécum Online pharmaceutical reference database accessible through the IM Médico platform, providing drug information and pharmacological resources for healthcare professionals authorized to prescribe or dispense medications in Spain.
- IM Podcast Audio content series featuring medical discussions, interviews, and clinical updates for medical professionals, distributed as podcast episodes from the IM Médico platform.
- IM Meetings Dedicated editorial coverage of medical congresses and professional meetings for Spanish medical societies (SEEN, SEPAR, SEMERGEN, SEORL, SEN, SEFH, and others), aggregating news and updates from 25+ annual national conferences.
- Interactive Clinical Cases Interactive educational clinical cases designed for clinical training and continuing medical education of healthcare professionals using the IM Médico platform.
- Themed Special Editions Thematic special issues covering specific medical topics such as pediatrics, pain management, digital health, rare diseases, diagnostic imaging, and immunology, distributed as part of the IM Médico magazine portfolio.
- Daily News Newsletter Daily email newsletter delivering the latest medical news and updates to registered healthcare professionals in Spain.
Quantifiable outcome
- Covers 42+ medical specialties with targeted content and specialized sections
- +2 more outcomes
Companies that use IM Médico
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
IM Médico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
IM Médico partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Publimas Digital SLUcorePUBLIMAS DIGITAL SLU is the parent company and publisher of IM Médico. The company is registered in Barcelona (C/ Pallars, 84-88, 3º5ª, 08018) with CIF B66175092. It operates multiple medical publications including IM Farmacias, IM Ópticas, IM Veterinaria, and IM CB (clinical biology).
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
IM Médico competitors and assessment
Company assessmentDirect peers
- Acta Sanitaria: Spanish healthcare news site focused on health policy, management, and clinical updates for professionals. Direct competitor in the Spanish medical-media advertising market.
- ConSalud.es: Spanish healthcare news outlet covering policy, hospitals, pharma, and medical specialties. Comparable to IM Médico as a digital-only Spanish medical publisher monetizing via pharma and provider advertising.
- Diario Médico: Spain's leading medical daily for healthcare professionals, offering news, opinion, and specialty coverage. Directly competes with IM Médico for the same HCP audience and the same pharma advertising budgets in Spain.
- Redacción Médica: Major Spanish medical news portal serving physicians, nurses, and healthcare managers. Competes for HCP readership and pharma display advertising in the same Spanish market as IM Médico.
- Medical Tribune (Spain): Spanish medical news outlet for physicians, providing daily news, specialty coverage, and pharma-sponsored content. Operates with a similar specialist-media model to IM Médico.
- El Médico Interactivo: Long-established Spanish medical publication with daily news, CMEs, and specialty content targeting Spanish physicians. Closely comparable to IM Médico in audience, format mix, and pharma-sponsored revenue model.
Broad incumbents
- Elsevier (Spanish clinical journals portfolio): Major international medical publisher with a Spanish-language clinical journal portfolio and drug reference tools. Competes with IM Médico's reference and educational content at a much larger institutional scale.
- Medscape (Spanish edition): Global HCP information platform owned by WebMD, offering news, CME, drug reference, and conference coverage. Competes with IM Médico's Vademécum and news offerings but at much larger scale and with broader geographic reach.
- Sanidad Privada / Grupo Mediforum: Spanish group operating several medical and healthcare publications across specialties. Comparable as a multi-title Spanish medical publisher with overlapping pharma-advertiser relationships.
Others
- PMFarma (Pharmaceutical Marketing magazine): Spanish-language pharma marketing media covering industry advertising, agencies, and HCP communication. Adjacent peer — not a direct competitor to IM Médico's HCP news but addresses the same pharma-advertiser buyer side in Spain.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IM Médico social profiles
Digital presenceIM Médico compliance and trust
Trust signalCompliance1 record
IM Médico financial estimates
Financial estimateRevenue estimate
Valuation estimate
IM Médico leadership team
Management profileNumber of profiles
Profiles1 record
IM Médico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IM Médico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IM Médico
What does IM Médico do?
IM Médico is an accredited Spanish digital medical publication that produces daily specialty news, a bimonthly print/PDF magazine, thematic special editions, podcasts, interactive clinical cases, and an online pharmaceutical reference (IM Vademécum) for verified healthcare professionals. Its commercial offering combines a content platform for hospital specialists and primary care physicians with advertising and sponsored content services sold to pharmaceutical and medical device companies in Spain.
Is IM Médico a public or private company?
IM Médico is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IM Médico founded?
IM Médico was founded in 2012. It employs 1 to 10 people.
Where is IM Médico based?
IM Médico is headquartered in Barcelona, Spain, in the Europe region.
How does IM Médico make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Advertising and sponsored Content.
Who are IM Médico's main competitors?
Direct peers on record are Acta Sanitaria, ConSalud.es, Diario Médico, Redacción Médica, Medical Tribune (Spain) and El Médico Interactivo. Broad incumbents are Elsevier (Spanish clinical journals portfolio), Medscape (Spanish edition) and Sanidad Privada / Grupo Mediforum. PMFarma (Pharmaceutical Marketing magazine) is listed as an others.
Does IM Médico have an API?
No public API is recorded for IM Médico.
What industry is IM Médico in?
IM Médico's product category is Medical Publishing. Its primary akta.pro industry code is EDAGAGAA, Medical & Clinical Reference (Physicians, Nursing, Allied Health), with a secondary code of MPAAADAD, Healthcare & Life Sciences PR.