Immoweek

What Immoweek does

Immoweek (legal entity PBO Initiatives Presse, SAS) is a French B2B media company founded in 1992 by Pascal Bonnefille and Valérie Garnier that operates as the reference trade publication for real estate professionals in France. Its core product is a subscription-gated digital news platform at immoweek.fr, bundled with a daily midday newsletter (Immoweek Le 13h), targeted Immomail communications, a curated Les Immanquables digest, and a print magazine (Immoweek Le Mag) issued five times per year, priced at less than €4 per day on an annual basis. The company also produces four podcast series under the iPodcast brand (Les Grands Entretiens, Construire le Grand Paris, Immoscopie, Ma Vie de Ministre du Logement), several of which are sponsor-branded by Groupama Immobilier, Sogeprom, and Gecina.

The business model combines three revenue streams: annual professional subscriptions, advertising across both the website and print magazine, and premium event sponsorships. The events business is anchored by two annual ceremonies — Les Pierres d'Or (commercial real estate, 27th edition in 2025) drawing 700+ decision-makers, and Les Trophées Logement & Territoires (housing sector, 16th edition in 2026) drawing 500+ professionals — supported by tiered sponsorships including Grand Partenaire, Tables Prestige, Tables d'honneur, and Tables Silver. Customers span property developers, investors, asset managers, consultants, and institutional sponsors including Groupama Immobilier, BNP Paribas Real Estate, CBRE, Cushman & Wakefield, Altarea, Ivanhoé Cambridge, LVMH, Nexity, CDC Habitat, Covivio, Gecina, Arkéa REIM, and Sogeprom.

The company operates with a lean editorial and commercial team supplemented by freelance contributors, has no external investors or parent company, and is headquartered in Paris with a second editorial office at 24 rue de Caumartin. Distribution extends across web, email, print, podcast platforms (Spotify, Apple), LinkedIn, and X. Exclusive community layers such as the Cercle Pierres d'Or (chaired by LVMH's Marc-Antoine Jamet) and Cercle Pierres d'Angle reinforce stickiness among senior real estate executives.

Name

Immoweek

Legal name

PBO Initiatives Presse

Website

https://immoweek.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Immoweek is a Paris-based B2B media company founded in 1992 that publishes subscription digital and print content for French real estate professionals, complemented by daily newsletters, podcasts, and two annual industry awards ceremonies.

Ownership category

akta.pro rank

Product category

Real Estate Trade Media

NAICS

Convention and Trade Show Organizers (561920)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Real estate media
• Trade journalism
• B2B publishing
• Industry newsletters
• Property events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription Revenue: Annual subscriptions provide unlimited access to all website content including news, newsletters (Immoweek le 13h), Immomails, Immanquables, and five print magazines per year
2. Print and Digital Advertising: Sale of advertising space in print magazine and on website, including banners, display ads, and sponsored content. Advertisers include real estate companies, property developers, and financial institutions
3. Event Sponsorships: Premium sponsorship packages for flagship events like Les Pierres d'Or and Les Trophées Logement & Territoires, including Grand Partenaire, Tables Prestige, Tables d'honneur, and Tables Silver tiers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Immoweek is a B2B trade media company for the French real estate industry. It sells annual subscriptions that grant unlimited access to its gated news portal (immoweek.fr), daily newsletter (Immoweek Le 13h), curated emails, podcast series, and five print magazines per year, and monetizes that audience through display/sponsored advertising and tiered sponsorship packages for its two flagship annual events — Les Pierres d'Or and Les Trophées Logement & Territoires.

Product overview

Immoweek operates as a comprehensive digital media and events company serving French real estate professionals. The company offers a platform-plus-services model combining digital publications (Immoweek Le 13h daily newsletter, Immomail, Les Immanquables, iPodcast series), a print magazine (Immoweek Le Mag), and its digital platform (immoweek.fr) with subscription access. Major annual events include Les Pierres d'Or (real estate excellence awards) and Les Trophées Logement & Territoires (housing sector awards). Content spans multiple real estate sectors including offices, commerce, logistics, housing, hospitality, and finance.

Differentiator

Problem solved

Functional benefit

Brands

• Immoweek Le 13h: Daily midday news bulletin with enriched content including dossiers, interviews, chronicles, and editorials
• iPodcast
• Les Pierres d'Or
• Les Trophées Logement & Territoires

Products and services

• Immoweek.fr Subscription Subscription-based digital news portal (immoweek.fr) providing gated access to real estate news, dossiers, interviews, chronicles, videos, and an article archive for French real estate professionals.
• Immoweek Le 13h Daily midday email newsletter delivering enriched real estate industry news including dossiers, interviews, chronicles, and editorials, included with the annual subscription.
• Immoweek Le Mag Print magazine providing comprehensive coverage of the French real estate sector, published five times per year and included with the annual subscription.
• iPodcast Series Podcast series launched in 2020 covering four themes: Les Grands Entretiens, Construire le Grand Paris (sponsored by Sogeprom), Immoscopie (sponsored by Groupama Immobilier), and Ma Vie de Ministre du Logement (sponsored by Gecina); distributed via Spotify, Apple Podcasts, and other podcast platforms.
• Les Immanquables Curated weekly newsletter highlighting essential real estate news and must-read articles, included with the annual subscription.
• Immomails Targeted email communications for subscribers with curated real estate content, included with the annual subscription.
• Les Pierres d'Or Annual flagship awards ceremony recognizing excellence among French real estate professionals, established in 1998. Gathers approximately 700 industry decision-makers at prestigious venues such as InterContinental Paris Le Grand and the Opéra Garnier, with categories including Professionnel de l'Année, Innovation, Promoteur, Conseil, and Asset Manager.
• Les Trophées Logement & Territoires Annual awards ceremony rewarding French housing and territorial development professionals and innovative programs, bringing together nearly 500 public- and private-sector actors across 7 categories including Trophée du Jury, Territoire, Programmes Innovants, Programmes Solidaires, Jeune Talent, Conseil, and Promoteur.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Groupama ImmobilierflagshipGTM or Marketing Partner · 30 June 2026Grand Partenaire (Grand Partner) of Les Pierres d'Or 2026. Groupama Immobilier is a major French real estate investment company and key sponsor of Immoweek's flagship annual awards ceremony.
• CDC HabitatcoreGTM or Marketing PartnerPartner of Les Trophées Logement & Territoires. CDC Habitat is a major French public housing operator and social housing provider.
• NexitycoreGTM or Marketing PartnerPartner of Les Trophées Logement & Territoires. Nexity is France's largest real estate developer.
• BNP Paribas Real EstatecoreGTM or Marketing PartnerSponsor (Table Prestige) of Les Pierres d'Or 2026 awards ceremony.
• Cushman & Wakefield FrancecoreGTM or Marketing PartnerSponsor (Table Prestige) of Les Pierres d'Or 2026 awards ceremony. Major international real estate consultancy.
• Ivanhoé CambridgecoreGTM or Marketing PartnerSponsor of Les Pierres d'Or awards ceremony. Major Canadian real estate investment company active in France.
• CBRE FrancecoreGTM or Marketing PartnerSponsor (Table Prestige) of Les Pierres d'Or 2026 awards ceremony. World's largest commercial real estate services company.
• AltareacoreGTM or Marketing PartnerSponsor (Table Prestige) of Les Pierres d'Or 2026 awards ceremony. Major French real estate group.
• LVMH - Moët Hennessy - Louis VuittoncoreGTM or Marketing PartnerSponsor (Table Prestige) of Les Pierres d'Or 2026. Marc-Antoine Jamet, Secretary General of LVMH, serves as President of the Cercle Pierres d'Or.
• Arkéa REIMminorGTM or Marketing PartnerSponsor (Table d'honneur) of Les Pierres d'Or 2026. Subsidiary of Crédit Mutuel Arkéa for real estate investment management.
• CoviviominorGTM or Marketing PartnerSponsor (Table d'honneur) of Les Pierres d'Or 2026. European real estate operator.
• GecinaminorGTM or Marketing PartnerSponsor (Table d'honneur) of Les Pierres d'Or 2026. Major French REIT focused on office and residential properties.
• SogepromminorGTM or Marketing PartnerSponsor of the 'Construire le Grand Paris' podcast series, one of Immoweek's four main podcast themes.
• Groupama Immobilier (Podcast)minorGTM or Marketing PartnerSponsor of the 'Immoscopie' podcast series, one of Immoweek's four main podcast themes.
• Gecina (Podcast)minorGTM or Marketing PartnerSponsor of the 'Ma Vie de Ministre du Logement' podcast series, one of Immoweek's four main podcast themes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/immoweek
• YouTubeimmoweek.fr/publications/videos
• LinkedInlinkedin.com/company/immoweek

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immoweek