Immunisation Advisory Centre NZ

What Immunisation Advisory Centre NZ does

The Immunisation Advisory Centre (IMAC) is a New Zealand non-profit advisory organisation founded in 1997, headquartered in Auckland and operating with 34 employees. IMAC provides expert immunisation advice, education, and clinical guidance to the New Zealand health workforce, Health New Zealand | Te Whatu Ora, and the broader public, with affiliated reach into Pacific countries. Its core offering centres on workforce education — including the IMAC Learning e-learning platform, Vaccinator Foundation Courses, the two-stage Vaccinating Health Worker (VHW) training pathway introduced in 2022, Maternal Immunisation Essentials for Midwives, and a clinical advisory helpline (0800 466 863) for healthcare professionals. Supporting resources include the Immunisation Handbook, downloadable factsheets, a webinar series, and an academic publications programme delivered in conjunction with University of Auckland research fellows.

Underlying technology is deliberately modest: a Webflow-hosted public website (immune.org.nz), a self-serve e-learning platform (IMAC Learning), Vimeo-hosted webinar recordings, and a physical network of Regional Immunisation Advisors and Local Immunisation Coordinators distributed across New Zealand. The principal "platform" is the nationwide human-advisor network, not software. Distribution combines direct digital channels (website, e-learning, webinars, email newsletter) with field-based regional advisors and co-delivery partnerships with Health New Zealand on programmes such as the School Based Immunisation Programme and the annual National Immunisation Workshop.

The business model is historically government-funded: IMAC's education services were primarily financed by Health New Zealand | Te Whatu Ora under temporary funding arrangements. With that temporary funding ending, IMAC is reintroducing registration fees for many of its vaccinator training courses from 1 July 2026, while keeping foundation-level courses (Flexible Learning Vaccinator Foundation, VHW Stage 1, Maternal Immunisation Essentials for Midwives, and certain Health NZ courses) free. End-user customer segments include regulated healthcare professionals (nurses, pharmacists, midwives), the new VHW cohort, Māori and Pasifika health providers, and special-risk and pregnant populations. Revenue concentration in a single central government payer is the dominant commercial characteristic.

Name

Immunisation Advisory Centre NZ

Legal name

Immunisation Advisory Centre

Website

https://immune.org.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Immunisation Advisory Centre (IMAC) is a New Zealand non-profit (founded 1997, 34 staff) that provides immunisation education, clinical advice, and resources to the national health workforce and Health New Zealand | Te Whatu Ora via its IMAC Learning e-learning platform, regional advisor network, and clinical helpline.

Ownership category

akta.pro rank

Product category

Immunisation Education & Advisory Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Health Services (8000)

akta.pro primary industry

National/State/Local Immunization Program Offices (HLAJAHAA)

Keywords

• Immunisation education services
• Vaccinator training courses
• Healthcare workforce training
• Public health advisory
• Vaccine clinical guidance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government-funded Education Services: IMAC provides immunisation education and training primarily funded through Health New Zealand | Te Whatu Ora. From 1 July 2026, registration fees are being reintroduced for many IMAC vaccinator training courses following the end of temporary funding.
2. Free Foundation Courses: Foundation-level courses remain free to support employers and new vaccinators entering the workforce, including Flexible learning vaccinator foundation, VHW Stage 1, Maternal Immunisation Essentials for Midwives, and Health NZ courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Immunisation Advisory Centre (IMAC) provides immunisation education, clinical advisory services, and professional development to New Zealand's healthcare workforce and government. Its core offering includes the IMAC Learning e-learning platform, foundation and continuing vaccinator training courses, webinars, downloadable factsheets and resources, a clinical helpline for health professionals, and a nationwide network of Regional Immunisation Advisors and Local Immunisation Coordinators.

Product overview

The Immunisation Advisory Centre (IMAC) is a New Zealand advisory organisation providing immunisation education, clinical advice, and resources to the health workforce and government. IMAC operates a unified platform combining e-learning (IMAC Learning), professional courses for vaccinators, webinars, factsheets, and a clinical helpline. The core offering consists of education and training products including Vaccinator Foundation Courses, Vaccinating Health Worker (VHW) Training, and Maternal Immunisation Essentials. Supporting services include a 0800 clinical advisory line for health professionals, regional advisor networks, publications, and comprehensive vaccine/disease factsheets. Products like Priorix (MMR) and Bexsero (MenB) are referenced as part of the National Immunisation Schedule that IMAC provides guidance on.

Differentiator

Problem solved

Functional benefit

Products and services

• IMAC Learning Platform Online e-learning platform providing self-paced immunisation education courses, foundation training, updates, and professional development for nurses, pharmacists, midwives, and Vaccinating Health Workers in New Zealand.
• Vaccinator Foundation Courses Standalone foundation training courses (flexible learning and two-day formats) that authorise nurses, pharmacists, and midwives to deliver vaccinations as part of the New Zealand National Immunisation Schedule.
• Vaccinating Health Worker (VHW) Training Two-stage training programme that enables healthcare workers operating under supervision to administer specified vaccines, including COVID-19, influenza, Tdap, and HPV9 vaccines within the National Immunisation Schedule.
• Maternal Immunisation Essentials for Midwives Standalone education course providing midwives with the knowledge and clinical guidance required to support and deliver maternal immunisation during pregnancy.
• Clinical Advisory Helpline Phone-based clinical advisory service (0800 466 863) operated by IMAC that provides expert immunisation clinical advice exclusively to healthcare professionals on vaccine-related questions and case-specific guidance.
• IMAC Webinar Series Scheduled live and recorded educational webinar series delivering immunisation updates, vaccine guidance, and professional development content to the New Zealand healthcare workforce.
• National Immunisation Workshop Annual professional development workshop, held in Auckland, that brings together New Zealand health professionals for immunisation programme updates, clinical guidance, and continuing education.

Quantifiable outcome

• Maternal influenza vaccination associated with reduced risk of preterm birth (adjusted Hazard Ratio 0.79), low birth weight (aHR 0.87) and fetal death (aHR 0.50)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Health New Zealand | Te Whatu OracoreStrategic or Co-development PartnerPrimary government partner providing funding for IMAC education courses and co-hosting webinars such as Flu and Friends 2026 on vaccination preparation for winter respiratory virus season. Health NZ announced changes to HPV vaccination delivery from July 2026 through the School Based Immunisation Programme.
• University of AucklandcoreStrategic or Co-development PartnerIMAC appears to be affiliated with the University of Auckland. Education office email is [email protected]. Research fellows such as Dr Anna Howe from University of Auckland provide immunisation coverage data to IMAC.
• Māori and Pasifika Health ProviderscoreStrategic or Co-development PartnerIMAC works closely with Māori and Pasifika health providers who conduct community outreach vaccination work to address equity gaps and reach underserved communities.
• Pacific Countries (Regional)minorStrategic or Co-development PartnerIMAC supports immunisation services in many Pacific countries, helping to strengthen regional immunisation coverage and programme delivery.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Public Health Agency of Canada: Canada's national public health agency provides immunisation guidance, professional education, and the Canadian Immunization Guide. Comparable in role and structure to IMAC but serves a larger and more federally-decentralised population.
• European Centre for Disease Prevention and Control (ECDC): ECDC coordinates immunisation guidance and workforce education across EU member states. Operates in a similar advisory capacity to IMAC but at a supranational level, making it a regional rather than direct peer.

Broad incumbents

• UK Health Security Agency (UKHSA): UKHSA (which absorbed Public Health England in 2021) operates as the UK's national immunisation advisory and public health authority, including the 'Green Book' immunisation handbook and workforce education. Comparable in mandate but much broader in scope than IMAC.
• Centers for Disease Control and Prevention (CDC): The US CDC's immunisation programmes — including ACIP guidance and provider education — cover a similar remit to IMAC's at vastly larger scale. CDC's broader scope places it as a broad incumbent rather than a direct peer.

Others

• World Health Organization Immunization Department: WHO's Immunization Department sets global immunisation policy and supports national immunisation programmes including in the Pacific. It functions as an enabling/supplementary body to IMAC's work, particularly through its Pacific regional engagement.
• PHARMAC: New Zealand's pharmaceutical funding agency, which determines which vaccines are funded in the National Immunisation Schedule. While IMAC advises on clinical use and training, PHARMAC controls funding decisions — making it an adjacent ecosystem participant in NZ rather than a direct competitor.

Direct peers

• Immunization Action Coalition (IAC): A US-based nonprofit that creates immunisation education materials for healthcare professionals, including print and digital resources, screening checklists, and clinical guidance — closely comparable to IMAC's factsheets and clinical advisory functions.
• Children's Hospital of Philadelphia Vaccine Education Center: A US hospital-based immunisation education centre producing vaccine information for both providers and the public, including evidence reviews. Comparable in mission (immunisation education and clinical guidance) though smaller in scope and affiliated with a paediatric hospital.
• Vaccinate Your Family: A US nonprofit focused on immunisation education and advocacy for both healthcare professionals and the public. Overlaps with IMAC in its education and equity-focused mission, though operates primarily in policy advocacy rather than clinical training.
• National Centre for Immunisation Research and Surveillance (NCIRS): Australia's NCIRS is the closest international analogue to IMAC: an independent national centre providing immunisation research, surveillance, and clinical guidance to government and healthcare professionals. Both organisations focus on evidence reviews, workforce education, and policy advisory — making NCIRS a near-direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/immunisation-advisory-centre-nz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Immunisation Advisory Centre NZ