ParagonCare | Immuno

What ParagonCare | Immuno does

ParagonCare | Immuno is the specialty diagnostics distribution arm of Paragon Care Ltd, an Australian public company ultimately held by Clifford Hallam Healthcare Limited. Operating under the Immuno brand from its headquarters in Mount Waverley, Victoria, the business distributes medical diagnostic instrumentation, in vitro diagnostic (IVD) test kits, reagents and consumables to clinical laboratories, hospital diagnostic departments and IVF/fertility clinics across Australia and New Zealand. The portfolio spans six specialty pillars — Andrology/IVF, Biochemistry/Serology, Cytogenetics, Haematology, Immunology and Microbiology — sourced under core distribution agreements with ten global manufacturers including Alifax (ESR and bacterial culture analysers), Bonraybio (LensHooke semen analysis systems), DIRUI (FUS 3000 urinalysis), FertiPro (IVF/ART diagnostic kits), Gold Standard Diagnostics, Leica Biosystems (cytogenetics workflows), ORGENTEC, Quidel, Snibe and Trinity Biotech.

Immuno does not manufacture its own products. Its commercial proposition rests on regional distribution rights, technical application support and an installed-base service network of more than 50 field service engineers across Australia and New Zealand, backed by a dedicated technical support call centre. The company runs a sales-led B2B go-to-market targeting healthcare and industry professionals, with enquiries handled via online product information request forms and direct contact with sales representatives; existing customers transact through the ParagonCare Direct online ordering portal. Revenue is generated from one-time capital equipment sales combined with professional services — preventative maintenance, repairs, upgrades and reagent/consumable pull-through across the equipment lifecycle — though specific pricing and revenue figures are not publicly disclosed.

Name

ParagonCare | Immuno

Legal name

Paragon Care Ltd

Website

https://immuno.com.au

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

ParagonCare | Immuno is an Australian specialty medical diagnostics distributor that supplies IVD instruments, test kits, reagents and consumables — plus field service — to clinical laboratories, hospital departments and IVF clinics across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Clinical Diagnostics Distribution

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro industry

PRIMARYHLAAALAK

Autoimmune & Allergy Diagnostics

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

SECONDARYHLAGAEAI

Sample Logistics, Biorepository & IVD Kit Management (Trial Support)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Central Labs & Clinical Diagnostics Services (Trial Support)

Keywords

• Clinical diagnostics distribution
• Medical diagnostic equipment
• In vitro diagnostics
• Laboratory reagents
• Andrology IVF diagnostics

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Diagnostics Products: Sale of specialty diagnostic equipment, testing kits, reagents, and consumables to clinical laboratories and healthcare facilities in Australia and New Zealand.
2. Service and Support: Technical support services including preventative maintenance programmes, repairs and upgrades for diagnostic equipment throughout the asset lifecycle.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ParagonCare | Immuno is a specialty medical diagnostics distributor that supplies clinical laboratories, hospitals, and IVF clinics in Australia and New Zealand with diagnostic equipment, automated analyzers, test kits, reagents, and consumables across six laboratory disciplines. The company partners with global diagnostic manufacturers (Alifax, Bonraybio, DIRUI, FertiPro, Gold Standard Diagnostics, Leica Biosystems, ORGENTEC, Quidel, Snibe, Trinity Biotech) and provides full asset lifecycle support including installation, preventative maintenance, repairs, and upgrades through a 50+ engineer field service team.

Product overview

ParagonCare | Immuno is a specialty medical diagnostics distributor operating under the Paragon Care Group, focused on four specialty pillars: Specialty Diagnostics, Specialty Devices, Capital & Consumables, and Service & Technology. The company does not manufacture its own products but serves as a distributor partner for global diagnostic manufacturers, providing equipment, test kits, and reagents to laboratories across Australia and New Zealand. The core product portfolio spans six diagnostic specialty areas: Andrology/IVF (semen analysis systems including LensHooke X1 PRO and X12 PRO by Bonraybio, plus FertiPro IVF diagnostic kits); Haematology (Alifax ESR analysers including Roller 20PN, Roller 20MC, and Test 1); Microbiology (Dirui FUS 3000 urinalysis systems and Alifax HB&L bacterial culture analysers); Immunology (Orgentec, Quidel, and Trinity Biotech testing kits); Biochemistry/Serology (Gold Standard Diagnostics/GSD, Quidel, Snibe, Trinity Biotech test kits and equipment); and Cytogenetics (Leica Biosystems solutions for karyotyping and FISH). Product support and service is delivered through over 50 service engineers across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• LensHooke X1 PRO Semen Analysis System Automated semen analysis system with auto-focus, Full HD imaging capability (1080P), LAN connectivity for network access, and diversified report formats (PDF, video, CSV). Includes barcode scanning and quality control with QC Beads. Designed for IVF and fertility clinics conducting andrology investigations.
• LensHooke X12 PRO Semen Analysis System Automated DNA fragmentation and semen analysis system with fast processing time of 3-6 minutes, auto-focus, Full HD capability, automatic XY table, HDMI function, and barcode scanning. Designed for IVF and fertility clinics requiring advanced andrology diagnostics.
• FertiPro IVF & ART Diagnostic Kits Complete range of diagnostic kits for determination of neutral alpha-glucosidase, fructose, anti-sperm antibodies, sperm vitality, white blood cells, and sperm morphology in human semen samples. Used in IVF procedures and assisted reproductive technology for male infertility diagnosis.
• Alifax Roller 20PN ESR Analyser Fully automated ESR (Erythrocyte Sedimentation Rate) analyser with double circuit for automatic and manual sampling, internal rotor with 20 positions, providing ESR results in 20 seconds via red blood cell aggregation measurement. Designed for clinical haematology laboratories.
• Alifax Roller 20MC ESR Analyser ESR analyser with manual sampling capability, LCD touch screen interface, and external barcode reader. Used for Erythrocyte Sedimentation Rate determination in clinical haematology laboratories.
• Alifax Test 1 ESR Analyser ESR analyser with direct loading from original blood counter rack and automatic washing system. Used for Erythrocyte Sedimentation Rate determination in clinical laboratories.
• FUS 3000 Urinalysis System Complete automated laboratory urinalysis solution with fully automated compact 3-in-1 design and throughput of 120 samples per hour. Designed for microbiology laboratories in clinical and hospital settings.
• Alifax HB&L Analyser Bacterial culture, rapid antimicrobial susceptibility (RAA) testing, and susceptibility testing analyser for urine, sterile/non-sterile fluids and biological samples with continuous loading and automatic results reading. Designed for microbiology laboratories.
• ParagonCare Technical Support and Maintenance Services Comprehensive technical support and asset lifecycle services including preventative maintenance programmes, repairs, and upgrades for diagnostic equipment. Delivered through a dedicated technical support call centre and over 50 service engineers across Australia and New Zealand.

Quantifiable outcome

• Throughput of 120 samples/hour with FUS 3000 Urinalysis Systems
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• AlifaxcoreTechnology or IntegrationItalian company specialized in automated clinical diagnostic instrumentation for Erythrocyte Sedimentation Rate (ESR) determination and rapid bacterial culture, antimicrobial susceptibility testing and MDRO screening. Immuno distributes Alifax ESR analysers (Roller 20PN, Roller 20MC, Test 1) and HB&L analyser for microbiology applications.
• BonraybiocoreTechnology or IntegrationDedicated to development of high-precision and user-friendly in vitro diagnostic devices. Creates product brands LensHooke and C-KUP for high precision testing systems in andrology and IVF diagnostics. Immuno distributes LensHooke X1 PRO and X12 PRO semen analysis systems.
• DIRUIcoreTechnology or IntegrationHeadquartered in Changchun, China, providing high-quality in vitro diagnostic products globally. Product portfolio covers biochemistry, urinalysis, haematology, chemiluminescence immunoassay, gynecology, blood coagulation analysis, molecular diagnostics and integrated laboratory product lines. Immuno distributes the FUS 3000 Urinalysis Systems.
• FertiProcoreTechnology or IntegrationReliable, independent manufacturer of in vitro diagnostics and cell culture media used in assisted reproductive technologies and diagnosis of male infertility. Immuno distributes the full range of FertiPro diagnostics kits for determination of neutral alpha-glucosidate, fructose, anti-sperm antibodies, sperm vitality, white blood cells and sperm morphology.
• Gold Standard DiagnosticscoreTechnology or IntegrationIncluding Novatec Immundiagnostica GmbH and Virotech Diagnostics GmbH, a leading healthcare provider of diagnostic solutions with extensive experience in the clinical market. Provides automated platforms and broad test menu in virology, bacteriology, parasitology, mycology, tumour markers, hormones and autoimmune diseases.
• Leica BiosystemscoreTechnology or IntegrationCancer diagnostics company and global leader in workflow solutions. Only Leica Biosystems offers the most comprehensive portfolio spanning the entire workflow from biopsy to diagnosis. Immuno provides cytogenetics solutions for karyotyping and fluorescence in situ hybridization (FISH) investigations.
• ORGENTEC DiagnostikacoreTechnology or IntegrationManufacturer of specific ELISA test systems, blot and immunofluorescence tests for diagnosing autoimmune diseases and infection serology. Immuno distributes these products for immunology diagnostic applications.
• Quidel CorporationcoreTechnology or IntegrationCalifornia-based leading diagnostic healthcare manufacturer enhancing health and well-being globally. Core competencies include immunoassay development, automated manufacturing, monoclonal antibody characterization and development, and molecular assay development. Immuno distributes Quidel products for biochemistry/serology and immunology testing.
• Snibe (Shenzhen New Industries Biomedical Engineering)coreTechnology or IntegrationBio-medical company founded in December 1995 in Shenzhen, China, specializing in clinical laboratory instruments and in vitro diagnostic reagents. Immuno distributes Snibe products for biochemistry/serology testing.
• Trinity BiotechcoreTechnology or IntegrationSpecialises in development and manufacture of diagnostic test kits for clinical laboratory and point-of-care segments. Test kits detect infectious diseases, sexually transmitted diseases, autoimmune disorders, haemoglobin disorders, diabetes detection/monitoring/control. Also significant provider of raw materials to life sciences industry. Immuno distributes Trinity Biotech products for biochemistry/serology, immunology and microbiology applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Siemens Healthineers: Diversified diagnostics and medical technology incumbent with significant IVD offerings across haematology, immunology and microbiology — competing broadly with Immuno's specialty distribution portfolio.
• Beckman Coulter: Major clinical diagnostics manufacturer with strong presence in haematology, microbiology and immunology — directly overlapping with multiple Immuno specialty pillars.
• Roche Diagnostics: World's largest IVD provider with comprehensive offerings across immunology, serology, microbiology and cytogenetics. Represents both a supplier opportunity and the largest direct competitive threat to specialty distributors like Immuno.
• Hologic: Global diagnostics and women's health company with broad IVD offerings. Comparable as a large incumbent that competes across multiple diagnostic specialties that Immuno also serves, including immunology and reproductive health.
• Bio-Rad Laboratories: Established clinical diagnostics and life science research company with significant IVD product lines including immunology and autoimmune diagnostics — directly overlapping with Immuno's immunology and serology pillars.
• Abbott Diagnostics: Global diagnostics powerhouse with broad IVD portfolio across immunology, haematology and microbiology — competing head-on with the full range of specialty pillars Immuno distributes.

Regional players

• Sonic Healthcare: Australia-headquartered pathology and diagnostic services provider with substantial ANZ lab footprint. Comparable as a regional incumbent that Immuno serves as both a customer (for IVD reagents/instruments) and competitor (in lab services).
• Healius: Australian pathology and diagnostic services operator. Comparable as a regional pathology player that Immuno supplies diagnostic products to within the ANZ market.

Direct peers

• Trinity Biotech: Specialty IVD manufacturer focused on infectious disease, autoimmune and haemoglobin disorder diagnostics — overlapping with Immuno's biochemistry/serology, immunology and microbiology pillars (Trinity Biotech is also an Immuno distribution partner).
• QuidelOrtho: Specialty IVD manufacturer focused on immunoassay, serology and infectious disease testing — directly overlapping with the biochemistry/serology and immunology pillars Immuno distributes (including Quidel's own products).

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/paragoncare-immuno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ParagonCare | Immuno