What Imovision does

Imovision is a privately held Brazilian film distribution company founded in 1991 by Jean Thomas Bernardini and headquartered in São Paulo. Over 35 years, it has built and distributed a catalog of more than 500 international and independent films in Brazil, with particular strength in French cinema, Iranian cinema, and the Dogme 95 movement, alongside titles from directors such as Hirokazu Koreeda, Michael Haneke, and Fatih Akin. The company operates a dual-revenue model spanning theatrical distribution across approximately 30 cinema screens in Brazil and a direct-to-consumer streaming platform.

The company's core products are theatrical distribution and Reserva Imovision, a subscription-based streaming service launched in April 2021 that extends the curated theatrical catalog to digital audiences. Reserva Imovision is accessible via web, iOS, Android, Android TV (Sony, TCL, Philco, Philips), Roku (AOC, Philips), Apple TV, and Chromecast, and is also distributed as a channel on Amazon Prime Video in Brazil. The streaming platform offers tiered subscription pricing (R$24.50 monthly, R$124.91 semi-annual, R$211.68 annual) plus a pay-per-view rental option at R$10.90 per title for 72 hours, with weekly new releases drawn from Cannes, Venice, and Berlin festival selections.

The business model is a hybrid of three streams: (i) theatrical box-office participation via cinema distribution partnerships, (ii) recurring DTC subscription revenue from Reserva Imovision (with individual PPV as a secondary stream), and (iii) channel-based distribution revenue via Amazon Prime Video. Customer acquisition and brand-building are driven by content-led event marketing — notably the European Cinema Festival, which scaled to 21 Brazilian cities in its second edition — combined with content marketing through a blog, newsletters, and organic social channels (Facebook, Twitter, Instagram, YouTube). The company employs 11–50 people, is founder-owned with no disclosed external investors, and has not raised institutional funding based on available data.

Name

Imovision

Legal name

Imovision

Website

https://imovision.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Imovision is a 35-year-old São Paulo-based independent film distributor in Brazil operating theatrical releases across ~30 screens and the Reserva Imovision subscription streaming platform (500+ curated international and auteur films), serving Brazilian cinéphiles via web, mobile, Smart TV, and Amazon Prime Video channel.

Ownership category

akta.pro rank

Product category

Film Distribution and Streaming

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Exhibition (51213), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Theatrical Distribution (International) (MPADAJAB)

akta.pro secondary industries

International Sales & Licensing (Territory Pre-Sales) (MPADAJAC), Independent & Art-house Cinemas (MPADAKAB), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Independent film distribution
• Streaming video platform
• International cinema curation
• Theatrical film distribution
• Video on demand

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Theatrical Distribution: Imovision releases films in Brazilian cinemas, generating revenue from ticket sales through theater distribution partnerships.
2. Streaming Subscription (Reserva Imovision): Monthly, semi-annual, and annual subscription plans providing unlimited access to the streaming catalog of over 500 films. Also offers individual rental at R$10.90 for 72 hours.
3. Amazon Prime Video Channel: Distribution through Amazon Prime Video channel, allowing subscribers to access content through Amazon's platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Imovision distributes international and independent cinema in Brazil through theatrical releases in cinemas across the country and the Reserva Imovision streaming platform, which offers over 500 curated films with weekly new releases. The company has been operating for 35 years and is recognized as one of Latin America's largest independent film distributors, with particular emphasis on French cinema, auteur titles, and festival-acclaimed works from Cannes, Venice, and Berlin.

Product overview

Imovision operates as a dual offering: a traditional theatrical film distribution company (core business for 35 years) and Reserva Imovision, a streaming platform launched in April 2021. The streaming service serves as the digital extension of the theatrical catalog, offering 500+ curated films with subscription plans (monthly R$24.50, semi-annual R$124.91, annual R$211.68) and individual rentals (R$10.90 per title for 72 hours). The company specializes in international auteur cinema, French cinema, and Brazilian independent films, distributing titles across both cinema theaters and the streaming platform.

Differentiator

Problem solved

Functional benefit

Brands

• Reserva Imovision: Streaming platform of Imovision offering over 500 films with exclusive, award-winning international and independent cinema content. Available on web, iOS, Android, Smart TVs, and Amazon Prime Video channel.

Products and services

• Imovision Theatrical Film Distribution Brazilian independent film distribution business releasing international and independent cinema in approximately 30 cinema screens across Brazil, specializing in auteur and festival-acclaimed titles. Targets Brazilian cinema audiences seeking curated international films beyond mainstream Hollywood releases.
• Reserva Imovision Streaming Platform Subscription-based streaming platform offering over 500 curated international and independent films with weekly new releases, exclusive premieres, and award-winning titles. Accessible via web, iOS, Android apps, Smart TVs (Android TV, Roku, Apple TV), and Chromecast. Targets Brazilian film enthusiasts and cinéfilos seeking curated international cinema.
• Reserva Imovision Pay-Per-View Rental Pay-per-view rental option for individual films priced at R$10.90 for a 72-hour rental window, available to non-subscribers and subscribers alike through the Reserva Imovision platform.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorImovision offers Reserva Imovision content through Amazon Prime Video channel, allowing Amazon subscribers to access the streaming service through Amazon's platform. This partnership extends Imovision's reach to Amazon Prime subscribers in Brazil.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pandora Filmes: Brazilian independent film distributor with a similar profile of arthouse and international cinema releases, competing directly with Imovision for theatrical slots and rights acquisitions in Brazil.
• Vitrine Filmes: Independent Brazilian distributor focused on auteur and festival cinema, directly comparable to Imovision in curation approach and target audience.
• Zazen Produções: Independent Brazilian film distributor and producer of arthouse and auteur titles, comparable in scale and editorial positioning to Imovision.
• California Filmes: Brazilian distributor specializing in international and independent cinema for the local market, overlapping with Imovision's portfolio and theatrical positioning.

Broad incumbents

• MUBI: Global curated streaming platform specializing in arthouse and festival cinema, the international benchmark for the niche Imovision targets with Reserva Imovision.
• Criterion Channel: US-based curated streaming service for classic and contemporary arthouse cinema, offering a comparable subscription product and editorial model to Reserva Imovision.
• IFC Films: US independent film distributor with theatrical and digital arms, comparable to Imovision's combined theatrical-distribution and streaming strategy at a larger scale.

Regional players

• Filmin: Spanish-language arthouse streaming and distribution platform, comparable in curation philosophy to Reserva Imovision and a potential expansion benchmark in the Iberian/Latin American market.
• Curzon: UK-based arthouse cinema chain and streaming service combining theatrical exhibition with a curated DTC platform — a structurally similar hybrid to Imovision's theatrical-plus-Reserva model, but in a different geography.
• BFI Player: UK-based curated streaming service from the British Film Institute offering international and classic arthouse cinema, comparable as a subscription product to Reserva Imovision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/imovision
• YouTubeyoutube.com/user/imovision
• Facebookfacebook.com/imovision
• Instagraminstagram.com/imovision
• LinkedInlinkedin.com/company/imovision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imovision