Impact Gym

What Impact Gym does

Impact Gym is a privately-held fitness and lifestyle operator running two physical gym facilities in New South Wales, Australia: a flagship warehouse-style site at 19 Chetwynd Rd, Erina on the Central Coast, and a second site at 48 Oxide St, Broken Hill. The core offering is a 24/7-access gym equipped with 7 powerlifting platforms, a 25m indoor training field, boxing and calisthenics zones, multiple studios (Cycle, Wellness, Studio 1), a Leg Room, and an outdoor functional training area. The technology stack is primarily physical facility infrastructure plus an InBody body-composition scanner and a mobile app for class and creche bookings; the Reformer Pilates studio uses self-service kiosks to guide members through virtual workouts outside instructor-led hours.

The product surface is organised around a 'Mind | Body | Heart' framework: physical training (gym floor, 120+ weekly group classes including Les Mills programmes, Reformer Pilates, personal training), mental performance coaching (IM Mind, covering meditation, mindset, and habit coaching), and family services (Impact Creche for children 6 weeks to 10 years, and Impact Kidsworld indoor play centre with Stay & Play sessions and birthday party packages). An on-site café (Café Ostini) completes the on-premise experience.

The business model is predominantly weekly subscription recurring revenue from tiered gym memberships (Adult 12-month contract at A$25/week, Flexi at A$31/week, Senior at A$17–19/week, with youth 14–16 currently waitlisted), supplemented by Reformer class packs (5/10/20-pack) and monthly Reformer memberships, creche subscriptions and casual visits, Kidsworld party bookings, and corporate fitness packages via the Fitness Passport network. Go-to-market is direct-to-consumer via website, phone, and on-site visits targeting local Central Coast suburbs and the Broken Hill community, with no disclosed third-party resellers or funding history.

Name

Impact Gym

Legal name

Impact Gym

Website

https://impactgym.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Gym is a privately-held, direct-to-consumer fitness and lifestyle operator in NSW, Australia, running two 24/7 gym locations (Erina and Broken Hill) that bundle gym access, Reformer Pilates, mental performance coaching, and family services (creche and Kidsworld play centre) under tiered weekly subscriptions.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYEDALAIAI

Strength & Conditioning / Performance Training

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Fitness center services
• Group fitness classes
• Personal training
• Reformer pilates
• On-site childcare

Headquarters

HQ city

Erina

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gym Membership Subscriptions: Weekly recurring membership fees charged via direct debit. Multiple tiers available including 12-month contracts and flexi memberships targeting different customer segments (adults, seniors).
2. Reformer Pilates Class Packs and Memberships: Class packs sold in bundles (5-pack, 10-pack, 20-pack) and full studio memberships providing 24/7 access to Reformer studio.
3. Creche Services: Childcare services for members aged 6 weeks to 10 years, with weekly direct debit options and casual visit pricing for gym members and non-members.
4. Kidsworld Stay & Play: Hourly play centre access for families during weekday afternoons (1pm-3pm).
5. Kidsworld Birthday Parties: Exclusive party bookings for up to 20 children on Saturday afternoons, with various party packages available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Impact Gym operates 24/7 fitness and lifestyle gym facilities across two NSW locations (Erina and Broken Hill), offering weight training, powerlifting, 120+ weekly group fitness classes, personal training, Reformer Pilates with kiosk-guided virtual workouts, and mental performance coaching. The gym extends beyond traditional fitness by bundling on-site childcare (Impact Creche, 6 weeks to 10 years), an indoor children's play centre (Impact Kidsworld), body composition InBody scanning, and an on-site café (Café Ostini) into a single community-focused membership ecosystem.

Product overview

Impact Gym is a comprehensive 24/7 fitness and lifestyle gym operating from two locations in NSW, Australia (Erina and Broken Hill). The offering is a unified fitness platform built around the core gym facility, supplemented by specialized add-on modules including a 24/7 Reformer Pilates Studio, Mental Performance Coaching (IM Mind), over 120 weekly Group Fitness Classes, Personal Training Services, Senior Fitness programs, and family services (Impact Creche and Impact Kidsworld play centre). The ecosystem also includes In-Body Scan technology for body composition tracking and an on-site café. Membership tiers provide access to the core gym with additional paid add-ons for specialized services like Reformer Pilates and personal training.

Differentiator

Problem solved

Functional benefit

Brands

• Impact Kidsworld: Indoor children's play centre operating within Impact Gym, offering Stay & Play sessions, birthday parties (catering for up to 20 children), and creche services for children aged 6 weeks to 10 years.
• Café Ostini
• Impact Creche

Products and services

• Impact Gym 24/7 Fitness Facility 24/7 access fitness and lifestyle gym with weight training, powerlifting, bodybuilding, strength and conditioning, boxing area, calisthenics zone, 25m training field, 7 powerlifting platforms, and outdoor functional training area. Sold via tiered weekly memberships to local adults, seniors, and families on the Central Coast NSW and Broken Hill.
• 24/7 Reformer Pilates Studio State-of-the-art Reformer Pilates studio offering 24/7 access with kiosks for guided virtual workouts, plus a weekly schedule of instructor-led classes for all fitness levels. Available via class packs (5-pack, 10-pack, 20-pack) and full studio memberships. For rehabilitation, low-impact training, and injury prevention.
• Personal Training Services One-on-one and small group personal training with qualified trainers offering specialised programs in boxing, bodybuilding, calisthenics, CrossFit, strength & conditioning, and holistic health coaching.
• Mental Performance Coaching (IM Mind) One-on-one and group mental performance coaching focused on mindset, motivation, focus, self-control, mental imagery, meditation, and building habits of excellence to overcome mental barriers.
• Group Fitness Classes Over 120 weekly group fitness classes including IM Meditation, IM Tech-Box, IM Power Yoga, IM Express Cycle, IM WOD, IM Bootcamp, IM Strength, IM Pilates, IM Cycle, IM Yoga, IM Barre, IM Calisthenics, IM HIIT Pilates, and Les Mills programs (BodyPump, Sprint, RPM, Shapes, GRIT Strength).
• Impact Creche On-site childcare facility for children aged 6 weeks to 10 years, with supervised play sessions Monday through Saturday including morning tea and age-appropriate activities in separated zones for babies/toddlers and older children. Weekly direct debit and casual visit pricing available for gym members and non-members.
• Impact Kidsworld Indoor children's play centre with two play areas for children aged 0-10 years, offering Stay & Play weekday afternoon sessions (1pm-3pm, $10 per child), birthday party packages for up to 20 children on Saturday afternoons, and exclusive hire options.
• Senior Fitness (Young at Heart) Specialised fitness program for seniors featuring low-impact, functional movement classes focused on strength, posture, and stability, including 8 Young @ Heart class varieties (Cardio Drumming, Barre, Dance, Field, Strength, Stretch, Low Impact, Yoga). Membership starts from $17 per week.

Quantifiable outcome

• Burn up to 540 calories in a single BODYPUMP class
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Les MillscoreTechnology or IntegrationImpact Gym offers Les Mills group fitness programs including BODYPUMP, RPM, SPRINT, and SHAPES. These are licensed fitness programs with specialized music and choreography. The gym's class timetable includes these branded classes as part of their regular offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Anytime Fitness Australia: Australia's largest 24/7 fitness franchise network. Direct competitor to Impact Gym's 24/7 access positioning, though narrower on class breadth and absent creche/kids services.
• F45 Training: Australian-origin functional training franchise with group-based HIIT programming. Comparable to Impact Gym's group fitness class density and training-style offerings (HIIT, Bootcamp).
• Goodlife Health Clubs: Australian full-service health club chain with multiple group fitness classes, personal training and family-friendly facilities. Comparable to Impact Gym on premium regional positioning and broad class offering.
• Fitness First Australia: Full-service Australian fitness club operator offering gym access, group classes, personal training and recovery amenities. Closest comparable to Impact Gym's large-facility, multi-discipline, family-inclusive positioning.
• Jetts Fitness: Australian budget 24/7 gym franchise operating across regional markets. Represents the lower-priced competitive threat against Impact Gym's premium-with-amenity positioning.
• Fernwood Fitness: Australian women-focused fitness chain with group classes, personal training and wellness programming. Comparable on group class emphasis and women's wellness positioning.
• Plus Fitness: Australian 24/7 budget gym franchise with strong regional footprint. Comparable direct competitor on 24/7 access model in regional Australia.

Broad incumbents

• Planet Fitness: Global low-cost fitness chain operating internationally. Comparable on broad gym operator model, though serves as a broader incumbent reference for the budget end of the gym market that constrains Impact Gym's pricing power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBeneQizyDjjzPt6iPZhZFg
• Facebookfacebook.com/impactgymerina
• Instagraminstagram.com/im.gymerina
• TikToktiktok.com/@im.gymerina
• LinkedInlinkedin.com/company/impact-gym-erina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Gym