Impact Publications

What Impact Publications does

Impact Publications, legally organized as Development Concepts, Inc., is a Virginia-based independent publishing firm founded in 1982 by Ronald L. Krannich, Ph.D. The company specializes in producing and distributing career development, life skills, military transition, corrections/ex-offender re-entry, mental health/addiction, and travel resources across physical and digital formats. Its catalog comprises 3,467+ products spanning books ($10–$35), DVDs and streaming videos ($70–$300), curriculum kits and institutional programs ($100–$10,000+), pocket guides, games, and posters, with 100+ titles authored by the founder.

Name

Impact Publications

Legal name

Development Concepts, Inc.

Website

https://impactpublications.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact Publications is an independent Virginia-based publisher founded in 1982 that produces and distributes career, military transition, ex-offender re-entry, life skills, and travel books, DVDs, kits, and curriculum programs through e-commerce, bookstore, and institutional channels.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Educational publishing
• Career development resources
• Military transition guides
• Ex-offender re-entry
• Life skills content

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Books, DVDs, Kits, Programs): One-time purchase model for physical and digital educational resources including books, streaming videos, DVD kits, curriculum programs, pocket guides, and games. Individual items range from $10-$30 for books to $100-$1000+ for comprehensive kits and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Impact Publications is a Virginia-based publisher and distributor that produces and sells career, life skills, military transition, corrections/ex-offender, mental health, addiction recovery, and travel resource products. The catalog includes more than 3,400 titles spanning books, DVDs, streaming videos, pocket guides, curriculum kits and programs, educational games, posters, and travel guidebooks (The Impact Guides), sold to individual consumers, educators, corrections facilities, and government agencies via an owned e-commerce site, catalogs, phone orders, and institutional purchase orders.

Product overview

Impact Publications is a Virginia-based publishing firm founded in 1982 that publishes and distributes career, education, life skills, and travel resources. The company operates as a publisher and distributor (not a software/SaaS company) offering thousands of physical and digital products across multiple formats. The core product portfolio consists of: (1) Books - covering career development, job search, military transition, ex-offender re-entry, anger management, substance abuse, life skills, and travel topics, including works by founder Ronald L. Krannich, Ph.D.; (2) DVDs and Streaming Videos - educational video content for training and personal development; (3) Kits, Series & Programs - curated educational collections and curriculum programs; (4) Pocket Guides - inexpensive portable guides for practical advice; (5) Games and Posters - educational and motivational materials; and (6) The Impact Guides - a travel-shopping guidebook series. Products are distributed through direct-mail, online e-commerce (impactpublications.com), and catalog sales. The company specializes in military transition and corrections/ex-offender resources.

Differentiator

Problem solved

Functional benefit

Brands

• The Impact Guides: A niche travel-shopping series of guidebooks covering various international destinations.

Products and services

• Books Physical and digital books covering career development, job search, military transition, ex-offender re-entry, anger management, substance abuse recovery, life skills, and travel topics, including works authored by founder Ronald L. Krannich, Ph.D.
• DVDs and Streaming Videos Educational video content covering career skills, anger management, substance abuse, military transition, workplace training, and life skills topics, sold as physical DVDs and as streaming video packages viewable on any device.
• Kits, Series & Programs Curated collections of resources including curriculum programs, instructional kits, and comprehensive learning systems with instructor guides for educational and training purposes, priced from $100 to $10,000+ for institutional buyers.
• Pocket Guides Inexpensive, portable guides offering practical street-level advice for job seekers, ex-offenders, military families, and individuals seeking personal development.
• Games and Posters Educational games and motivational posters designed for classroom, training, and personal development use.
• The Impact Guides A niche travel-shopping guidebook series of 23 titles covering international destinations worldwide, authored by founder Ronald L. Krannich, Ph.D.

Quantifiable outcome

• Over 5 million Military-to-Civilian Transition Guides distributed to military personnel over 18 years
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Authorize.netcoreTechnology or IntegrationPayment processing gateway for secure credit card transactions on the e-commerce website. Required for online order processing.
• Google AdsminorGTM or Marketing PartnerGoogle advertising platform used for paid search and display advertising campaigns.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ferguson Publishing: Historically a leading publisher of career guidance and reference materials for libraries and career centers; now operated within EBSCO. Same career guidance/career center distribution model that defines Impact's institutional channel.
• Fodor's Travel: Long-established travel guidebook publisher. Directly comparable to Impact's 'The Impact Guides' sub-brand in consumer travel guidebook publishing, though Impact Guides is a much smaller series.
• Frommer's: Iconic travel guidebook series owned by Google. Comparable as a consumer-focused travel guidebook publisher serving similar reader demographics to Impact's travel sub-brand.
• JIST Publishing: Specialist publisher of career, job search, and life skills books now owned by Rowman & Littlefield. Directly comparable as a focused trade publisher in the same career/workforce transition categories Impact serves.

Broad incumbents

• Penguin Random House: World's largest trade book publisher with broad career, self-help, and travel catalogs. Represents the broad incumbent that could choose to expand deeper into Impact's specialty niches if ROI proves attractive.
• DK Eyewitness Travel: Illustrated travel and reference guide imprint of Penguin Random House. Overlaps with Impact's travel guides on visual, lifestyle-oriented destination content.
• Rowman & Littlefield: Large independent academic and trade publisher that absorbed JIST and Ferguson, both former Impact peers. Competes broadly in career, education, and reference publishing with much larger scale.
• Lonely Planet: Global travel guidebook and content publisher. Comparable as a dominant player in the same travel publishing category Impact enters via The Impact Guides.

Regional players

• Human Kinetics: Specialty publisher of physical activity, health, and educational resources with strong institutional distribution. Comparable as a niche educational publisher selling curriculum kits and instructor guides to institutions—similar go-to-market motion to Impact's corrections/military channels.

Emerging players

• Kaplan (career and test prep): Major career and test prep publisher with deep penetration in education and workforce channels. Adjacent competitor to Impact in career/workforce preparation materials, though focused on test prep and online courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/impact-publications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact Publications