Imperial palace

What Imperial palace does

Grand Mercure Imperial Palace Seoul Gangnam is a single-asset 5-star luxury hotel located at 640 Eon-ju Ro in the Gangnam district of Seoul, South Korea. The property operates under the Grand Mercure brand within Accor's global hospitality portfolio, distributing rooms through Accor's ALL.com platform, its own multilingual website (Korean, English, Simplified Chinese, Japanese), and direct phone reservations. Its differentiation centers on Korean heritage aesthetics expressed through antique-modern interiors and an in-property art program of approximately 400 curated local works spanning the public spaces.

The hotel's product surface spans hotel rooms and suites, serviced residences optimized for extended stays, four food-and-beverage outlets (Familia buffet, Café Delmar lobby lounge, Cheonsan Chinese restaurant, and The Bar), the Club Imperial Lounge, an outdoor pool, fitness and indoor pool facilities, meeting and event venues, and the Selena Wedding sub-brand. Pricing across packaged room nights ranges from approximately KRW 238,000 to KRW 380,000, with F&B covers spanning KRW 60,000 (Café Delmar bingsu) to KRW 180,000 (Cheonsan tasting menu) and Familia buffet covers between KRW 116,000 and KRW 180,000. The revenue model is primarily transactional (rooms, F&B, weddings, events) with recurring layers from serviced residences and the Imperial Membership and Accor ALL loyalty programs.

Go-to-market is direct-to-consumer, leveraging the official website, ALL.com, Korean dining platforms (Naver and CatchTable), Instagram, email newsletters, and dedicated phone lines by department. The customer base splits across two primary segments—business travelers and corporate clients in Gangnam and leisure travelers seeking K-beauty and Korean cultural experiences—with weddings and celebrations as a secondary segment. Strategic GTM partnerships include a co-marketing relationship with JennyHouse (제니하우스 청담힐) for K-beauty head spa experiences layered into summer and pool packages.

Name

Imperial palace

Legal name

Grand Mercure Imperial Palace Seoul Gangnam

Website

https://imperialpalace.co.kr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grand Mercure Imperial Palace Seoul Gangnam is a 5-star hotel in Seoul's Gangnam district offering rooms, serviced residences, four dining venues, weddings, and events under Accor's Grand Mercure brand, featuring Korean heritage aesthetics and 400+ curated local artworks.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGACAF

Heritage & Palace Luxury Hotels

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGACAM

Luxury Villas & Residences Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

Keywords

• Luxury hotel accommodation
• Serviced residences
• Hotel dining venues
• Wedding event venues
• Corporate meeting facilities

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation (Rooms & Suites): 5-star hotel rooms and suites featuring antique-modern interiors with Korean heritage aesthetic. Offers deluxe rooms, club rooms, and premium suites with city views. Revenue generated from nightly room rates with seasonal package promotions.
2. Serviced Residences: Luxury serviced residences optimized for extended stays, offering apartment-like spaces with 5-star hotel services. Targets long-term business travelers, families, and group guests.
3. Dining (Familia Buffet, Café Delmar, Cheonsan, The Bar): Multiple dining venues including Familia (all-day dining buffet), Café Delmar (antique-themed lobby lounge with premium desserts), Cheonsan (modern Chinese cuisine), and The Bar (private lounge for wine, whisky, cocktails). Revenue from cover charges, à la carte dining, and special event dining packages.
4. Wedding & Events: Wedding curation services including Selena Wedding venue, corporate events, conferences, seminars, and private gatherings. Revenue from venue rental, catering, and event planning services.
5. Membership Programs: Imperial Membership and Accor Membership (ALL) loyalty programs offering exclusive benefits to repeat guests, driving customer retention and recurring revenue.
6. Seasonal Packages & Promotions: Time-limited packages combining accommodation with dining, spa, and experience add-ons (e.g., outdoor pool packages, K-beauty Personal Color packages, Golden Summer promotions).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Grand Mercure Imperial Palace Seoul Gangnam is a 5-star luxury hotel offering premium accommodation (rooms, suites, and serviced residences for extended stays), four on-site dining venues (Familia buffet, Café Delmar lobby lounge, Cheonsan Chinese restaurant, The Bar), full-service wedding curation (Selena), and meeting and event facilities. The property blends Korean heritage aesthetics with modern luxury and features approximately 400 curated local artworks throughout its spaces.

Product overview

Grand Mercure Imperial Palace Seoul Gangnam is a 5-star luxury hotel offering a unified hospitality experience. The property features Hotel & Suites with antique-inspired interiors and modern comfort, Serviced Residences for long-term stays, and diverse Dining venues including Familia (buffet), Café Delmar (lobby lounge), Cheonsan (Chinese restaurant), and The Bar (lounge). Additional offerings include Meeting & Events spaces, Wedding services under the Selena brand, Club Imperial Lounge, Outdoor Pool, and Fitness Club. The hotel showcases approximately 400 local artworks throughout its spaces, blending Korean cultural heritage with contemporary sophistication.

Differentiator

Problem solved

Functional benefit

Brands

• Imperial Membership: Hotel membership program for repeat guests
• Selena Wedding

Products and services

• Hotel & Suites Luxury 5-star hotel accommodation featuring antique-inspired interiors combined with modern comfort, premium furniture, and city views in the heart of Gangnam, Seoul.
• Serviced Residences Luxury serviced residences optimized for long-term stays, providing spacious apartment-like living combined with 5-star hotel services, targeting extended business trips, family travel, and group guests.
• Familia (All-Day Buffet) An all-day dining buffet resembling an urban garden, offering fresh cuisine and abundant breakfast, lunch, and dinner buffet options.
• Café Delmar An antique-inspired lobby lounge offering aromatic coffee, premium desserts, and themed high tea sets for hotel guests and walk-in visitors.
• Cheonsan (Chinese Restaurant) A Chinese restaurant that modernizes authentic mainland Chinese cuisine, offering traditional culinary flavors and seasonal Korean ingredient-driven courses.
• The Bar A private and sophisticated lounge ideal for enjoying wine, whisky, cocktails, and curated seasonal pairings.
• Wedding Services (Selena) Luxury wedding curation services featuring the Selena Wedding venue with elegant and sophisticated interiors, high ceilings, chandeliers, professional wedding planning, and premium catering for ceremonies and receptions.
• Meeting & Events Event and meeting spaces featuring grand and elegant interiors with high ceilings and elaborate chandeliers, equipped with the latest audio-visual systems and high-speed wireless internet for corporate events, conferences, seminars, and private gatherings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Accor (ALL - Accor Live Limitless)coreStrategic or Co-development PartnerThe hotel is part of Accor's Grand Mercure brand portfolio. Accor provides global distribution through ALL.com, the ALL loyalty program, and brand marketing support. The hotel operates under Accor's brand standards and benefits from Accor's global infrastructure, revenue management systems, and guest loyalty ecosystem.
• JennyHouse (제니하우스 청담힐)minorGTM or Marketing PartnerPremium beauty salon partnership for spa and beauty experiences. JennyHouse provides head spa services for hotel guests as part of promotional events and packages. Located in Cheongdam-dong (Chamdale), offering premium K-beauty experiences to hotel customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grand Hyatt Seoul: International luxury flagship in Seoul with strong corporate/MICE and leisure mix; comparable brand-tier positioning, multiple restaurants, banqueting/wedding facilities, and global loyalty distribution similar to Accor ALL.
• Lotte Hotel Seoul: Flagship 5-star hotel in central Seoul (Myeongdong/Jung-gu) with extensive F&B, wedding, and event facilities. Comparable size, luxury tier, and breadth of revenue streams including serviced residences.
• The Shilla Seoul: Iconic 5-star luxury hotel in Seoul operated by Hotel Shilla (Samsung affiliate), directly comparable as a heritage-style luxury property competing for similar upscale leisure, corporate, and wedding segments. Similar positioning around Korean cultural aesthetics and high-end F&B.
• Park Hyatt Seoul: Luxury property also located in the Gangnam financial district. Directly comparable catchment area (Gangnam corporate + luxury leisure) and aspirational guest profile.
• Four Seasons Hotel Seoul: Top-tier luxury hotel in central Seoul (Gwanghwamun) competing for the same high-end corporate, diplomatic, leisure, and luxury wedding demand. Comparable pricing tier and F&B/wedding revenue mix.
• Signiel Seoul (Lotte World Tower): Ultra-luxury hotel within Lotte World Tower in Jamsil. Competes at the top of the Seoul luxury tier with Michelin-caliber F&B and premium banqueting, providing a comparable high-end benchmark for ADR and F&B pricing.
• Josun Palace, a Luxury Collection Hotel, Seoul Gangnam: Renovated heritage luxury hotel in Gangnam under Marriott's Luxury Collection. Directly competes in the same district with a similar 'heritage-meets-modern' positioning, Korean cultural aesthetic, and luxury wedding/event business.
• Banyan Tree Club & Spa Seoul: Luxury hotel/spa resort in central Seoul with strong wellness and dining offering. Comparable premium leisure positioning, although more spa-focused; competes for similar high-spend staycation and inbound leisure guests.
• Conrad Seoul: 5-star luxury hotel in Yeouido, Seoul, operated under Hilton. Comparable international luxury positioning, large banqueting/wedding business, and MICE focus with global loyalty (Hilton Honors) distribution.

Broad incumbents

• Fairmont Ambassador Seoul: Luxury hotel in Yeouido under Accor's broader luxury portfolio. Sister-brand within Accor system sharing ALL distribution and operating standards, making it a near-direct competitor on the Accor ecosystem dimension.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/grandmercureimperialpalace
• LinkedInlinkedin.com/company/imperial-palace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial palace