Imperity Insurance & Benefits Consulting

What Imperity Insurance & Benefits Consulting does

Imperity Insurance & Benefits Consulting (IBC) is a privately held insurance and benefits brokerage and consulting firm founded in 2023 by Douglas DiDominica, headquartered in Melville, NY with a second office in Manhattan. The firm operates as an independent agency offering a broad product portfolio organized into Business Insurance (Workers Compensation, General Liability, Cyber, D&O, EPLI, Professional Liability), Personal Insurance (homeowners, auto, umbrella, specialty lines including fine art, equine, aviation), Employee Health & Benefits (strategy, technology platforms, payroll/HRIS advisory), Owner & Executive Solutions (succession planning, buy-sell, key person coverage), and Income Protection (life, disability, long-term care, Medicare supplement). The company employs an "open architecture" distribution model, accessing an extensive network of carrier and specialist relationships rather than proprietary products, with services delivered through a network of six independent agents plus direct client engagement.

Revenue is generated through commissions on insurance placements, fees for consulting and risk management advisory, and ongoing client advisory relationships. The primary customer segments are business owners and enterprises (the primary segment) along with high-net-worth individuals and families; services are tailored, quote-based, and delivered on multi-year contracts. IBC is part of the broader Imperity family, which includes Imperity Advisors (financial advisory) and Imperity Tax Planning under shared branding, though integration depth across these entities is not evidenced. The firm is founder-led with no disclosed external funding, a staff of approximately 8, and markets services through LinkedIn, its website, and a toll-free contact line.

Name

Imperity Insurance & Benefits Consulting

Legal name

Imperity Insurance & Benefits Consulting, LLC

Website

https://imperityibc.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Imperity Insurance & Benefits Consulting is a 2023-founded independent insurance brokerage offering business and personal insurance, employee benefits, and risk management advisory. It serves business owners, enterprises, and high-net-worth individuals through an open architecture platform and a network of independent agents across the New York metro area.

Ownership category

akta.pro rank

Product category

Insurance Brokerage & Benefits Consulting

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Risk Management & Insurance Advisory for Families (FSAAADAK)

Keywords

• Insurance brokerage services
• Employee benefits consulting
• Risk management advisory
• Commercial insurance solutions
• Personal insurance advisory

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Brokerage and Consulting Fees: The company operates as an insurance and benefits consulting firm providing advisory services to businesses, families, and individuals. Revenue is generated through commissions on insurance products placed, consulting fees for risk management and benefits strategy services, and ongoing advisory relationships with clients. The open architecture platform allows the company to work with an extensive network of specialists to provide comprehensive solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Imperity Insurance & Benefits Consulting is an insurance brokerage and consulting firm that places insurance products and provides advisory services to businesses, families, individuals, and high-net-worth clients. Through an open architecture platform, the firm delivers tailored coverage across business insurance (Workers Compensation, General Liability, Cyber Liability, D&O, EPLI, Professional Liability), personal insurance (homeowners, auto, umbrella, fine art, specialty markets), employee benefits, and owner/executive planning solutions including exit, succession, and estate strategies.

Product overview

Imperity Insurance & Benefits Consulting operates as an insurance brokerage and consulting firm offering a comprehensive suite of services organized into Business Insurance, Personal Insurance, Owner & Executive Solutions, Employee Health & Benefits, Insurance Consulting & Brokerage Services, and Income Protection products. The firm serves businesses, families, and individuals with an open architecture platform providing tailored risk management and insurance solutions through their network of specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Strategic commercial insurance protection for enterprises covering Workers Compensation, General Liability, Cyber Liability, Directors & Officers (D&O), Employment Practices Liability (EPLI), and Professional Liability (E&O).
• Personal Insurance Tailored protection for high-net-worth individuals and families including homeowners, auto, umbrella, flood, fine art, jewelry and valuable collections, travel, and specialty coverage for equine, aviation, and watercraft.
• Owner & Executive Solutions Comprehensive planning services for business owners and executives including exit and succession planning, key person retention and rewards, buy-sell agreement review, informal business valuation, and legacy/estate planning.
• Employee Health & Benefits Employee benefits strategy and consulting, employee experience and communications, benefits technology platforms, payroll and HRIS advisory, employee well-being programs, and specialty group benefit solutions.
• Insurance Consulting & Brokerage Services Insurance portfolio advisory, personal risk management, estate and legacy planning, gifting strategies, and loss prevention services for individuals and families.
• Income Protection Life insurance, disability income insurance, long-term care insurance, Medicare supplement, and estate and gift planning solutions.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ImperitycoreOthersIBC is part of the Imperity family, which includes Imperity Advisors (financial advisory services) and Imperity Tax Planning (tax planning services). These related entities share the Imperity brand and operate as part of a comprehensive financial services ecosystem supporting independent agents and serving clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• OneDigital: OneDigital is one of the largest US employee benefits and insurance brokerage firms, serving mid-market and enterprise employers with benefits consulting, benefits administration, and HR advisory. Imperity IBC is comparable in its employee benefits consulting orientation, open architecture carrier access, and target market of growing businesses in the Northeast.
• NFP (an Aon company): NFP is a mid-to-large insurance brokerage and benefits consultancy with strong employee benefits and HNW practices, including specialty personal lines for affluent clients. Imperity IBC shares NFP's combined business-and-personal brokerage model, advisory-led positioning, and emphasis on serving complex business owner and executive needs.
• USI Insurance Services: USI is a large US insurance brokerage known for its 'open architecture' approach, broad carrier access, and strong employee benefits practice serving mid-market and large employers. Imperity IBC directly mirrors USI's open-architecture philosophy, broad commercial lines practice, and benefits-led GTM.
• Brown & Brown: Brown & Brown is a publicly traded insurance brokerage operating an open-architecture model across commercial P&C, employee benefits, and personal lines with a heavy Northeast presence. Imperity IBC competes in the same Northeast corridor with a similar mix of commercial P&C, benefits, and personal HNW services.
• Acrisure: Acrisure is one of the fastest-growing US insurance brokerages, built by aggregating independent agency partners under a tech-enabled platform. Imperity IBC's model—recruiting independent agents under a shared platform with coaching and tools—closely parallels Acrisure's capital-light aggregator strategy at a much earlier stage.
• World Insurance Associates: World Insurance Associates is a fast-growing insurance brokerage built via acquisition and organic growth with a Northeast-heavy footprint and broad commercial and personal lines practice. Imperity IBC's geography (NY metro), broad-line offering (commercial, personal, benefits), and growth-by-agent-recruitment model closely resemble World Insurance's playbook at an earlier stage.

Broad incumbents

• Hub International: Hub International is a large global insurance brokerage with deep employee benefits, commercial, and personal lines capabilities and a strong US presence. Imperity IBC offers a similar product breadth but as a small, founder-led firm relative to Hub's national scale.
• Arthur J. Gallagher: Gallagher is one of the largest US insurance brokerages and risk management consultants with substantial employee benefits and commercial capabilities. Imperity IBC competes for the same Northeast business-owner clients but operates as a much smaller, open-architecture boutique against Gallagher's broad incumbent position.
• Marsh McLennan: Marsh McLennan is the largest insurance and risk advisory firm globally, serving large enterprises, mid-market, and HNW clients. Imperity IBC's product set overlaps with Marsh's commercial, benefits, and personal risk practices but at a vastly smaller scale and with a regional focus.

Emerging players

• Hilb Group: Hilb Group is a mid-market insurance brokerage that has grown rapidly through acquisition and organic producer recruitment across the US. Imperity IBC's agent-recruitment-led model, mid-Atlantic orientation, and commercial-plus-personal mix resemble Hilb Group's profile at a far earlier stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInLinkedIn.com/company/imperity-insurance-and-benefits-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperity Insurance & Benefits Consulting