Impressions Photo & Video

What Impressions Photo & Video does

Impressions Photo & Video is a privately-held, founder-led event photography and cinematography studio headquartered at 2 Timber Ln, Suite 202, Marlboro, New Jersey. The business, established around 2010 by Jeff Becker, a third-generation photographer with 15+ years of professional experience, provides artistic photo and video coverage for weddings, bar/bat mitzvahs, and sweet sixteen celebrations in the New Jersey market. Core service lines include wedding photography (from $3,690) and wedding cinematography (from $3,490), mitzvah photography and cinematography (from $2,650–$3,250), and sweet sixteen photography and cinematography (from $2,650), each delivered by a small in-house team supported by handpicked contracted crew.

The studio's technical stack centers on professional photography and cinematography equipment, including drone hardware for aerial coverage across cinematography collections. The studio differentiates through the proprietary "Heart & Art Method," a four-pillar framework that guides capture and storytelling, and through experiential rituals such as the post-event "Reveal Experience" (a gallery reveal with music, champagne, and guided image walk-through) and custom-designed heirloom albums and wall art. Deliverables are packaged with personalized planning sessions, hand-edited images, downloadable online galleries with permanent access, high-resolution digital files with printing rights, and album design sessions.

The commercial model is one-time, package-based direct-to-consumer sales with no subscription or recurring component. Pricing is published and tiered by event type; sales run through a phone-led consultation (in-person or virtual), with booking via website contact forms and calendar scheduling. Marketing relies on Instagram (@Impressionspv), website portfolio galleries, and customer testimonials. The business operates with five employees, has no external funding, no parent or subsidiary structure, and confines operations to a single domestic market (New Jersey).

Name

Impressions Photo & Video

Legal name

Impressions Photo & Video

Website

https://impressionsphotoandvideo.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Impressions Photo & Video is a New Jersey-based event photography and cinematography studio serving engaged couples, mitzvah families, and sweet sixteen celebrants with photo, video, drone, and custom album packages starting at $2,650.

Ownership category

akta.pro rank

Product category

Event Photography Services

NAICS

Photographic Services (54192), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

Keywords

• Wedding photography services
• Event cinematography services
• Mitzvah photography packages
• Engagement portrait sessions
• Custom photo albums

Headquarters

HQ city

Marlboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Photography Services: One-time professional photography services for weddings, mitzvahs, and sweet sixteen events. Revenue generated through package-based pricing with add-on options for albums and wall art.
2. Cinematography/Videography Services: One-time video production services including highlight films, documentary features, and drone coverage. Deliverables include permanent online access for viewing and sharing.
3. Custom Albums and Wall Art: Add-on revenue stream from hand-crafted wedding albums and custom wall art designed during collaborative design sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Impressions Photo & Video is a full-service event photography and cinematography studio that captures weddings, bar/bat mitzvahs, and sweet sixteen celebrations. The studio sells tiered collection packages combining professional photography, cinematic videography with drone coverage, engagement sessions, hand-edited images, downloadable online galleries, high-resolution digital files with printing rights, and custom-designed heirloom albums and wall art.

Product overview

Impressions Photo & Video is a full-service event photography and cinematography company offering distinct service tiers for different celebration types. The core offerings include Wedding Photography (starting at $3,690) and Wedding Cinematography (starting at $3,490), Mitzvah Photography and Cinematography (starting at $3,250 each), and Sweet 16 Photography and Cinematography (starting at $2,650 each). These are supported by add-on services including Engagement Sessions, Custom Albums and Wall Art, and Online Gallery/Digital Delivery. The company positions itself as a second/third-generation photography family business with over 15 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Photography Professional wedding photography collections starting at $3,690, including a seasoned lead photographer with a dedicated lighting assistant, personalized planning session, engagement session, hand-edited images, downloadable online gallery, high-resolution digital files with printing rights, an album design session, and hand-crafted albums and wall art. Targeted at engaged couples planning their wedding in New Jersey.
• Wedding Cinematography Wedding cinematography collections starting at $3,490, including coverage by seasoned cinematographers, a handcrafted 3–5 minute cinematic highlight film, a full-length documentary feature film, drone coverage, and permanent online access for viewing and sharing. Targeted at engaged couples who want film documentation of their celebration.
• Mitzvah Photography Bar/bat mitzvah photography collections starting at $3,250, including a seasoned photographer with lighting assistant, personalized planning session, religious session, pre-shoot, hand-edited images, downloadable online gallery, high-resolution digital files with printing rights, an album design session, and hand-crafted albums and wall art. Targeted at Jewish families celebrating their child's bar or bat mitzvah.
• Mitzvah Cinematography Mitzvah cinematography collections starting at $2,650, including coverage by seasoned cinematographers, a handcrafted 3–5 minute cinematic highlight film, drone coverage, and permanent online access. Targeted at Jewish families who want cinematic coverage of the ceremony and celebration.
• Sweet Sixteen Photography Sweet sixteen photography collections starting at $2,650, including a seasoned photographer with lighting assistant, personalized planning session, pre-shoot, hand-edited images, downloadable online gallery, high-resolution digital files with printing rights, an album design session, and hand-crafted albums and wall art. Targeted at families planning milestone sweet sixteen celebrations.
• Sweet Sixteen Cinematography Sweet sixteen cinematography collections starting at $2,650, including coverage by seasoned cinematographers, a full-length documentary feature film, drone coverage, and permanent online access. Targeted at families who want cinematic coverage of a teen's milestone celebration.
• Engagement Sessions Pre-wedding engagement photography sessions included in most wedding packages, designed to help couples feel comfortable in front of the camera and capture authentic moments that reflect their relationship. Targeted at engaged couples.
• Custom Albums and Wall Art Custom-designed photo albums and wall art that transform favorite photos into lasting heirlooms, including collaborative album design sessions with hand-crafted finishing. Sold as an add-on product alongside photography and cinematography collections. Targeted at clients who want physical keepsakes from their event.

Quantifiable outcome

• 4-week turnaround for photo gallery reveal
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Belathée Photography: A boutique New Jersey/Northeast-based wedding photography studio offering photo and video with an emphasis on emotional, narrative-driven imagery. Directly comparable to Impressions in geography, event-type focus (luxury weddings, mitzvahs), and price-tier positioning.
• KT Merry Photography: A boutique wedding photography studio specializing in destination and luxury weddings with an editorial, emotion-driven aesthetic. Comparable to Impressions in premium positioning, event-type focus, and artist-led brand identity.
• Jose Villa Photography: A luxury wedding photography studio with a fine-art, emotional style and premium pricing. Directly comparable on creative positioning, target customer (affluent couples), and storytelling-led differentiation versus Impressions.
• Lin & Jirsa Photography: A larger wedding photography studio offering photo, video, and education content. Comparable on bundled photo+cinema service, premium wedding vertical, and methodology-driven branding, though operating at significantly greater scale than Impressions.
• Two Mann Studios: A high-end wedding photography duo known for signature methodologies, emotional imagery, and a premium price point. Comparable in artistic positioning, brand-led methodology, and event-type focus to Impressions, though operating at a larger national scale.

Broad incumbents

• The Knot Worldwide: The dominant wedding vendor marketplace and planning platform in the US. Indirectly comparable as a channel that drives demand to studios like Impressions, while also aggregating competing photography listings.
• WeddingWire: A leading wedding vendor marketplace (now part of The Knot Worldwide) where engaged couples research and book photographers. Comparable as a primary lead-generation channel that competes with Impressions' organic, Instagram, and referral pipeline.
• Shutterfly: A mass-market photo products and printing platform that competes with Impressions' custom heirloom album and wall art offering at lower price points. Comparable on the photo-product side of the business, though not on the live-event capture service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/impressionspv
• LinkedInlinkedin.com/company/impressions-photo-&-video

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impressions Photo & Video